E-commerce is an industry where conversion rate optimization is extremely important and where it can give you amazing results, but only if you know what you’re doing. Are you testing “the right stuff” but get no results? You my friend, might be testing the right stuff, but for the wrong audience!
Read more
In November 2011, we opened our office in Sydney – Australia; since we are passionate about the Magento Community, our first move was to contact the local Magento Partner companies with the objective to get to know people, learn more about the market and share information. One of my conclusions: most companies work on fixed-bid projects and some were very skeptical about our time estimate modality.
Read more
Running a very popular blog over at inchoo.net, sometimes a piece of spam comment slips through our radar. When you’re talkign thousands and thousands of comments, there can be lots of spam in them.
Read more
E-commerce industry has obsessed with the amount of checkout steps in terms of conversion rate optimization for far too long. It’s time we put a stop to it. Lots of businesses – services, extension providers etc. – were built upon idea that one step checkout is far better for your conversion rate than multi-step checkout.
Read more
As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.
Read more
Daily deal industry is the one most talked about ever since it took the world by storm, starting with Woot, reinvented by Groupon, LivingSocial and the likes (we built a couple of solutions on Magento ourselves). There are hundreds of daily deal sites popping up out of nowhere each day, and many are shutting down. With a recent study on the industry conducted by Rice University some of the typical questions get answered.
Read more
You want people to connect your name and overall image with the industry you are working in and become recognizable for the uniqueness of what you do. Of course, you shouldn’t be bragging about your key competencies too much, or exaggerate what you are able to do (it will hit you in the head – your profit, reputation or both). But you definitely shouldn’t be afraid of emphasizing your key strengths – don’t be shy of who you are.
Read more
While you all probably have a shortlist of some standard questions when discussing e-commerce project requirements with a lead, some often get overlooked and can make a difference between a successful story and, well, the other kind. Here are top 3 questions to ask early on in your sales process to make lives easier for both the client and yourselves.
Read more
Inchoo Flick Gallery is an easy-to-use Magento extension that will integrate any Flickr gallery into your Magento website. It is fully customizable using a simple Magento back-end configuration page and it uses Flickr API to get all the required information and data. Extension is tested on Magento 1.6 and 1.7 but it’s still the first version so be careful if you decide to use it on your live site.
Read more
In Magento Enterprise Edition we have Rich Merchandising Suite which allows you to define customer segments to optimize your marketing initiatives.
Read more
We bring you a short article on a new platform that actually enables you to use Magento within Facebook – we’ve been in touch with the Sortal team, the brains behind this, and what they have to present is very exciting – we’re still checking it out in detail, but we wanted to give them a chance to present their platform in a guest blog post to everyone following Inchoo as it looks very promising. So, make sure to read on…
Read more
Creating your own web shop can be a tedious task, both technically and time consuming. Not to mention there are tens of quality PHP based web shop systems out there available for free. One of the best if you ask me is Magento, which exceeds the term web shop system by even bigger term “platform”. However, regardless of how some much a given system/platform is feature rich there are always those special clients with special requests which exceed the possibilities of even the mightiest eCommerce systems/platforms out there.
Read more
FireLogger is a Firefox+Firebug addon which provides logging functionality similar to Firebug’s console.log. It sends logging events to a client-side encoded in HTTP headers.
Read more
Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup.
Read more
Last Friday Inchoo attended the first official meeting of a newly established association of Croatian independent software exporters – CISEx. The meeting was held in Zagreb with 40 odd members of the association present.
Read moreDrop us a line. We'd love to know more about your project.
