eCommerce Talk

Lead to deal and back again

© ColinBroug@sxc.hu

We’ve all been there – leads turn into prospects and opportunities, we land a deal and now we have a client on our hands. But, for how long? Up until the site launch and some monitoring afterwards? Perhaps a support package here and there? What do we do to keep the clients once we “have” them?

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What’s the deal with the daily deal?

© sooperkuh@sxc.hu

Daily deal industry is the one most talked about ever since it took the world by storm, starting with Woot, reinvented by Groupon, LivingSocial and the likes (we built a couple of solutions on Magento ourselves). There are hundreds of daily deal sites popping up out of nowhere each day, and many are shutting down. With a recent study on the industry conducted by Rice University some of the typical questions get answered.

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Don’t be shy of who you are

© bizior@sxc.hu

You want people to connect your name and overall image with the industry you are working in and become recognizable for the uniqueness of what you do. Of course, you shouldn’t be bragging about your key competencies too much, or exaggerate what you are able to do (it will hit you in the head – your profit, reputation or both). But you definitely shouldn’t be afraid of emphasizing your key strengths – don’t be shy of who you are.

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3 e-commerce sales questions to make life easier

© Dhiegaum@sxc.hu

While you all probably have a shortlist of some standard questions when discussing e-commerce project requirements with a lead, some often get overlooked and can make a difference between a successful story and, well, the other kind. Here are top 3 questions to ask early on in your sales process to make lives easier for both the client and yourselves.

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It’s all about people

© aprilbell@sxc.hu

It doesn’t matter in which industry you are doing business and what exactly you are doing – you do it because of people. Whatever you are doing, your project, organization or company is a part of a value chain, connecting people together to produce and deliver new values – to the people.

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Case Study from Australia: Clickable Automotive

I would like to share with the community another Magento Case and a fine example of collaboration between Clickable Automotive, Inchoo Australia and Inchoo Headquarters. This article also provides a good overview of how we approach a previously developed Magento store with the objective to establish a long-term relationship with our client and ensure satisfaction.

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Inchoo Flickr Gallery Magento Extension

© By Wholtone (Own work) [CC-BY-3.0], via Wikimedia Commons

Inchoo Flick Gallery is an easy-to-use Magento extension that will integrate any Flickr gallery into your Magento website. It is fully customizable using a simple Magento back-end configuration page and it uses Flickr API to get all the required information and data. Extension is tested on Magento 1.6 and 1.7 but it’s still the first version so be careful if you decide to use it on your live site.

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Marketing by sharing

© flaivoloka@sxc.hu

Inchoo blog is very popular within Magento community. We get feedback from a lot of people who are interested in Magento or are Magento developers saying our blog is a very useful learning tool for them. Although it is very natural for us to share our knowledge, we noticed there are not a lot of companies that feel free enough to do so. For us, it is important to share with Magento community what we’ve learned as it can help others with their work and also be very helpful for us to get feedback so we deliver better solutions to our clients.

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What’s your Super Bowl game plan?

As Giants and Patriots get ready for Super Bowl XLVI in Indianapolis this weekend, so do 100 million viewers in US alone. Many of them will show up not for the biggest single game in US sports, but another thing it represents – the advertising industry day of the year.

While Super Bowl clearly caters to the masses, are there similar events you can use to reach your specific target audiences? What is the Super Bowl of your niche market and how do you prepare for the game day?

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Utilizing Magento Power within Facebook

We bring you a short article on a new platform that actually enables you to use Magento within Facebook – we’ve been in touch with the Sortal team, the brains behind this, and what they have to present is very exciting – we’re still checking it out in detail, but we wanted to give them a chance to present their platform in a guest blog post to everyone following Inchoo as it looks very promising. So, make sure to read on… 

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Creating your own web shop – Part 1: Where to start

Creating your own web shop can be a tedious task, both technically and time consuming. Not to mention there are tens of quality PHP based web shop systems out there available for free. One of the best if you ask me is Magento, which exceeds the term web shop system by even bigger term “platform”. However, regardless of how some much a given system/platform is feature rich there are always those special clients with special requests which exceed the possibilities of even the mightiest eCommerce systems/platforms out there.

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