eCommerce Talk

Free eCommerce SEO consultations by Inchoo at Meet Magento Poland

Free eCommerce SEO consultations by Inchoo at Meet Magento Poland

Clear up your busy schedules and make 19th and 20th of October all about attending Meet Magento Poland which will take place in Concordia Design conference center in Poznan.

We are definitely not going to miss the opportunity to meet all of you and share each other’s experiences and knowledge about eCommerce.

And we have prepared something special for some of you who will be attending.

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Talking Merchant: migrating to Magento 2

Talking Merchant: migrating to Magento 2

Delivering a top notch web shop is never easy.

Factors such as requirements or desires (because, there is a difference!) accompanied with resources, experience and dedication make for the challenge of creation. Choosing the right partner now, thanks to Magento, comes with a new set of factors which should be looked after. All of them are connected with Magento’s new baby – Magento 2.

Since we’ve seen a lot of questions connected with the before mentioned factors (probably due to the fact that Magento officially published the date of Magento 2 release and we are talking about 15th of November now), we’ve decided to tone down the tension with telling you all about “what to expect when you’re expecting”.

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5 tips on managing Magento projects effectively

5 tips on managing Magento projects effectively

Managing any remotely custom eCommerce project, let alone those on Magento, can pose quite a challenge to merchants. Enter Magento Solution Partners – those caring companies that make sure all the pieces of a puzzle that is a Magento website fit together.

So, how do we do that?

Here is a quick overview of some of the key building blocks of a successful eCommerce project and five tips from our experience on managing Magento projects effectively.

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How to allocate marketing budget in eCommerce business

How to allocate marketing budget in eCommerce business

While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:

A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).

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Inchoo receives an award for the best SME in Eastern Croatia

Inchoo receives an award for the best SME in Eastern Croatia © Jurica Galoić/PIXSELL

Inchoo’s CEO Tomislav Bilić accepted the Best SME in Eastern Croatia award on the final event of this year’s “Business Take Off” project organized and managed by national business newspaper and portal Poslovni dnevnik and Croatian Ministry of Entrepreneurship and Crafts.

It’s always nice to get the recognition for the hard work you’ve been putting in. And when it comes rather unexpected and on a national level, it makes things just a bit sweeter. You can learn more on this prestigious award below.

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How we use Pipedrive to improve our lead management processes

How we use Pipedrive to improve our lead management processes

Anyone who works in a sales department or some other department that involves a lot of communication with leads, clients, partners etc. will tell you how important it is to use some type of CRM system that will allow you to keep track of the communication process. Recently we moved from Highrise to Pipedrive and here’s a quick overview of what we managed to improve on.

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State of Magento Solution Specialist Certification – November 2014

State of Magento Solution Specialist Certification – November 2014

How many Magento Certified Solution Specialists are there? Which country, city, solution partner hold the most badges and what are some of the trends that can be seen throughout the first 6 months of Magento’s latest official certification program? Check it out in the second State of Magento Solution Specialist Certification report by Inchoo.

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Optimize your online store for holiday season in 6 steps

Optimize your online store for holiday season in 6 steps

The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.

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Frontend performance: why should you care?

Frontend performance: why should you care?

Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.

In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever…  People hate waiting.

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Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

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UI/UX guidelines for different types of customers

UI/UX guidelines for different types of customers

There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.

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State of Magento Solution Specialist Certification – July 2014

State of Magento Solution Specialist Certification – July 2014 © stevanovicigor / 123RF Stock Photo

We are now over two and a half months deep into Magento Solution Specialist certification that rolled out during this year’s Imagine eCommerce conference. So, it was about time to crunch some numbers – we bring you the first “State of Magento Solution Specialist Certification” report.

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