eCommerce Talk

How to choose a Magento solution partner for your project?

How to choose a Magento solution partner for your project? © Philippe Ramakers / Free images

Latest comparative studies of e-commerce platforms show that Magento still maintains a stable market share with 26% among Alexa top 1 million sites – it’s one quarter of all sites that are using some type of an e-commerce solution.

This only shows that merchants recognized Magento’s potential and their number is growing each year. But, how will you decide on a development partner who will help you build a quality solution to improve your business, and what should you keep in mind when deciding on your project budget?

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OMGcommerce is over, check out the key takeaways!

OMGcommerce is over, check out the key takeaways!

OMGcommerce – Southeastern Europe’s biggest e-commerce conference is behind us. Magento, Google, Paymill, Zee & Co, Erste Bank, Escape, Mondo, Inchoo and many others, had a tough task, to talk about e-commerce best practices coming from different industries and to visitors from various countries that have diverse e-commerce regulations.

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Optimize your checkout process to stop losing customers

Optimize your checkout process to stop losing customers

I often like to compare real world store examples and practices when I work on usability and conversion rate optimization for ecommerce sites. It’s the easiest way to understand why people act the way they do on your site, why they convert or abandon, why they do mistakes, what they don’t understand… When you have all the insights needed it will be easier for you to make assumptions and A/B test cases to start working on your CRO – conversion rate optimization.

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Finally, a design team!

Finally, a design team!

On February 10, 2014, we hired Marko Brisevac, web designer and entrepreneur who joined Dino Balen in forming a design team at Inchoo. This was a new milestone for the company since the plan to grow in-house design expertise is now taking shape.

In this interview, we are bringing you a background that led to establishment of a design team.

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Sellvana Quick Preview

Sellvana Quick Preview

Last days we witnessed many announcements and talks regarding Sellvana, new open source eCommerce platform. The people behind Sellvana are respectable names in e-commerce community, like its co-founder Boris Gurvich better known to developers for Unirgy modules. During the weekend we got access to the repository and I must admit that some of us, including our CEO Tomislav, didn’t sleep for most part of the night 🙂

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The best way to build and keep trust

The best way to build and keep trust © trendobjects / 123RF Stock Photo

We’re all in the fast-changing, innovative, not-so-easy-to-keep-up-with business of ecommerce – and that’s no news. While keeping a hold on the latest trends and making sure that we can provide our clients with a valuable service, one can easily forget the single most effective way of building and keeping trust with clients, which has little to do with our formal expertise.

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Adding links to the Top menu in Magento

Menu

One of the things that may sound easy to set are the top menu items, or the main menu items if you prefer. But we’re talking about Magento here and it isn’t as easy as it sounds. A specific way of creating menu items out of categories makes this fairly easy task a nightmare. Fortunately for us, Magento has a secret up its sleeve.

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Install and Start Apache Solr in 5 minutes

Install and Start Apache Solr in 5 minutes

Search has become a default way for users to find products on websites. Despite main navigation and other site navigation tools, more and more customers are using on – site search to find what they want. Speaking about default Magento search I don’t have much to say, I can only give you advice to use some custom solution to get the most of it for your UX.

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Why would you need a Magento site assessment and pay for it?

Why would you need a Magento site assessment and pay for it?

We receive a number of inquiries from Magento shop owners who would like some changes and improvements on their Magento stores. Sometimes there are also some issues to be solved, some bugs that need to be fixed, SEO unfriendly situations or they just want fresh insights to get quality inputs for site advancements.  In the lines below, I’ll explain our approach to projects of this type, and why your Magento store might need a site assessment.

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Sheeel.com wins best e-commerce website in Kuwait award!

Sheeel.com wins best e-commerce website in Kuwait award!

It is always great when your work gets recognized. And when your client wins an award for the best e-commerce site in their country, that’s something remarkable. Sheeel.com, a daily deal website based in Kuwait, operating in several other countries, is about to receive the Kuwait e-Award from the Emir of Kuwait later this week. Read on for an interview with our client, Nasser Al-Sabah, talking about his business and experience of working with Inchoo.

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How to pass Hubspot Inbound Marketing Certification Exam

vicebozic_inboundmarketing

On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my existing certification and to take the test again. I passed the test a couple of days ago and thought I’d share a few tips on how to prepare for – and most importantly pass – the exam.

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