eCommerce Talk

YouTube SEO – How to rank higher in YouTube search?

To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube is the world’s 2nd largest search engine. There were lots of practical advice and wild guesses thrown out there from common sense but till now we had little actual data and case studies of YouTube optimization, and nothing even remotely similar to this data we have for Google.

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Adding product image lightbox effect using jQuery plugin (a better way)

This is not a copy-paste kind of tutorial. It is made for beginners so please try to understand what is going on before you start copying the code. If you are an experienced developer you can skip to the end and inspect the final code.

Nowadays every client wants some kind of lightbox effect for product images on the product page. Although there are a lot of ways to do it, I often stumble upon Magento stores that have a buggy and sometimes useless implementation of this feature. In my opinion, it should be simple, fast, easy to use and above all intuitive.

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Why we bill you by the hour and why you should love it

In November 2011, we opened our office in Sydney – Australia; since we are passionate about the Magento Community, our first move was to contact the local Magento Partner companies with the objective to get to know people, learn more about the market and share information. One of my conclusions: most companies work on fixed-bid projects and some were very skeptical about our time estimate modality.

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The amount of checkout steps doesn’t matter!

E-commerce industry has obsessed with the amount of checkout steps in terms of conversion rate optimization for far too long. It’s time we put a stop to it. Lots of businesses – services, extension providers etc. – were built upon idea that one step checkout is far better for your conversion rate than multi-step checkout.

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The Ultimate Guide to E-commerce Content Marketing

As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.

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What’s the deal with the daily deal?

© sooperkuh@sxc.hu

Daily deal industry is the one most talked about ever since it took the world by storm, starting with Woot, reinvented by Groupon, LivingSocial and the likes (we built a couple of solutions on Magento ourselves). There are hundreds of daily deal sites popping up out of nowhere each day, and many are shutting down. With a recent study on the industry conducted by Rice University some of the typical questions get answered.

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Don’t be shy of who you are

© bizior@sxc.hu

You want people to connect your name and overall image with the industry you are working in and become recognizable for the uniqueness of what you do. Of course, you shouldn’t be bragging about your key competencies too much, or exaggerate what you are able to do (it will hit you in the head – your profit, reputation or both). But you definitely shouldn’t be afraid of emphasizing your key strengths – don’t be shy of who you are.

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