eCommerce Talk

3 ways you can use videos on your E-commerce site

By: Vice Bozic, Last updated: Sep 26, 2019 | Published: Apr 16, 2013
videos_main

If you are not using video on your E-commerce site, it would be good to start thinking about it. 2013 is all about the content – and video is leading the way. Using video, whether in a form of simple product video or a full company presentation, can significantly impact the way how your customers are perceiving your brand. It can help you to increase conversion rate, relevant search traffic and customer loyalty. Here are 3 examples of various ways in which some of our clients are using video.

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Recap of Magento Imagine 2013 – The Art of Commerce

By: Aron Stanic, Last updated: Aug 06, 2019 | Published: Apr 15, 2013
Recap of Magento Imagine 2013 – The Art of Commerce

3rd annual Magento Imagine eCommerce conference took place in early April and saw over 1500 Magento merchants, solution and industry partners and individual developers from the total of 44 countries meet for the biggest single Magento event ever. We were there as well, so check out our impressions and some interesting notes we made.

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Ultimate Magento Robots.txt File Examples

By: Toni Anicic, Last updated: Sep 19, 2019 | Published: Feb 12, 2013
Ultimate Magento Robots.txt File Examples

Extremely common question when it comes to eCommerce – and for that matter Magento SEO – is how a robots.txt file should look and what should be in it. For the purpose of this article, I decided to take all of our knowledge and experience, some sample robots.txt files from our clients sites and some examples from other industry leading Magento studios to try and figure out an ultimate Magento robots.txt file.

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How to put Magento in maintenance mode with IP filters (the easy way)?

By: Srdjan Stojiljkovic, Last updated: Oct 21, 2019 | Published: Jan 22, 2013
How to put Magento in maintenance mode with IP filters © eqphotolog@sxc.hu

This is probably the most useful quick tip I can think of that I use all the time. Putting Magento in maintenance mode is an essential part of every site launch and it is used in lots of other situations. Although there are many different ways to do this I found that using a few simple lines of code in the root htaccess file is, by far, the easiest solution I could think of. On top of that, this solution enables you to put all the files needed for the maintenance page (html, images, etc.) into one folder. One more advantage of this method is that if you forget to add your IP address to the filter (whitelist) you can do that at any time through FTP so you will not be locked out of your own site 😉

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SEO for Tabs on eCommerce Product Pages

By: Toni Anicic, Last updated: Apr 24, 2013 | Published: Dec 11, 2012
SEO for Tabs on eCommerce Product Pages

In a recent Google+ hangout, John Mueller from Google explained how Google ignores hidden content, and when asked for an example of such non-black-hat hidden content that might get ignored he explained it on an example of tabs.

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Google Image indexing and Magento [robots.txt]

By: Drazen Karacic-Soljic, Last updated: Oct 16, 2019 | Published: Dec 04, 2012
Google Image indexing and Magento [robots.txt]

There are many Magento robots.txt templates floating around, with tens of instructions for crawlers. Most of them deal with preventing crawlers to access some of many Magento’s directories. But sometimes these instructions can be too restrictive and might prevent Google from indexing your images.

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YouTube SEO – How to rank higher in YouTube search?

By: Toni Anicic, Last updated: Apr 24, 2013 | Published: Oct 15, 2012
YouTube SEO – How to rank higher in YouTube search?

To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube is the world’s 2nd largest search engine. There were lots of practical advice and wild guesses thrown out there from common sense but till now we had little actual data and case studies of YouTube optimization, and nothing even remotely similar to this data we have for Google.

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Adding product image lightbox effect using jQuery plugin (a better way)

By: Srdjan Stojiljkovic, Last updated: Dec 16, 2019 | Published: Oct 08, 2012
Adding product image lightbox effect using jQuery plugin (a better way)

This is not a copy-paste kind of tutorial. It is made for beginners so please try to understand what is going on before you start copying the code. If you are an experienced developer you can skip to the end and inspect the final code.

Nowadays every client wants some kind of lightbox effect for product images on the product page. Although there are a lot of ways to do it, I often stumble upon Magento stores that have a buggy and sometimes useless implementation of this feature. In my opinion, it should be simple, fast, easy to use and above all intuitive.

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