Tablets had higher conversion rate than desktops on Cyber Monday 2012!

cyber-monday-tablets-vs-desktop-2011-2012

According to the data from monetate, on Cyber Monday 2012, for the first time in history average conversion rate from a tablet visitor was higher than the conversion rate of a desktop visitor!

This amazing shift we’re seeing in both volume of tablet traffic on online stores, and increasing quality of the tablet visitors experience is a direct result of better – tablet optimized websites, and newer, faster and better tablets on the market.

If this trend continues, average consumer will eventually buy almost everything through a tablet or a mobile device and desktop visitors will become negligible for most of the online stores.

Here are the conversion rate stats of tablet vs desktop on Cyber Monday 2011 and 2012 as reported by econsultancy:


About Toni Anicic

eCommerce Consultant

SEO. Professional gaming. Home-brewed beer. Magento Certified Solution Specialist.

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