What to do with out of stock products?

In our latest e-commerce SEO video, I’m explaining how to handle usability and SEO issue that is an out of stock product. It’s a very common issue that affects merchants of all sizes. Once the product goes out of stock, what to do with it?

The best practice for handling the out of stock products depends on a few conditions, to find out more, just watch the video:

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1 comment

  1. Hi Toni,

    Thanks for the great insight :). I’d almost recommend that instead of 301 or 302 you just create a “similar products” on that page.

    The problem I have at the moment though is that the search results for a product is returnging an “out of stock” even though the product is not out of stock. Is this an indexing thing? Any suggestions?

    Keep up the great work!

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