Magento extension for FoxMetrics – Customer Analytics and Targeting web service

In this article I present you a free Inchoo_FoxMetrics Magento extension that adds support for FoxMetrics Customer Analytics and Targeting web service. Please note that it is not my, or Inchoo as a company, goal to promote FoxMetrics analytics service. This extension was simply a result of playing & testing various analytics software for which we made extensions separately.

As per FoxMetrics JavaScript API documentation, following tracking actions are implemented into extension:

  • Customer Profile
  • Page Views
  • Ecommerce Product View
  • Ecommerce Add Product to Shopping Cart
  • Ecommerce Purchase Item
  • Ecommerce Order

FoxMetrics administration interface, once you login into

Products : FoxMetrics Customer Analytics & Targeting

Profile Details : FoxMetrics Customer Analytics & Targeting

Inchoo_FoxMetrics Magento extension configuration


Below are screenshots of Charles Web Debugging Proxy, HTTP requests. You can see the tracking code triggering the HTTP GET requests with appropriate parameters.

Tracking – Customer Profile – Tracking logged in customers.

Screenshot from 2013-10-09 18:41:29

Tracking – Page Views – Tracking every page load.

Screenshot from 2013-10-09 18:40:47

Tracking – Ecommerce Product View – Tracking when a customers views your product page.

Screenshot from 2013-10-09 18:40:59

Tracking – Ecommerce Add Product to Shopping Cart – Tracking when a customer adds an item to their shopping cart.

Screenshot from 2013-10-09 18:41:12

Tracking – Ecommerce Purchase Item – sent from order success page after order has been placed.

Screenshot from 2013-10-09 18:41:43

Tracking – Ecommerce Order – sent from order success page after order has been placed.

Screenshot from 2013-10-09 18:41:47

That’s it! Remember, extension is free to use and as such it does not come with any support, so you will use it at your own risk.

DOWNLOAD Inchoo_FoxMetrics Magento extension.

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  1. Hi
    Myself Bharat i would like to find the users track information in magento so plz help
    how can i fix it .
    Hope to receive a positive feedback from you.


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