Marketing

Now when you have your online store up and running, it is time for marketing activities.


Magento Newsletter

Magento Newsletter

If you’re using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar.

Read more

Magento duplicated content issues

Magento duplicated content issues

Magento has several issues with duplicated content. Of course, you don’t actually have two versions of the same content in your database, however, in the eyes of search engines, two different URLs serving same content are counted as duplicated content and will cause you lots of problems.

Read more

Manual creation of Google Sitemap in Magento

Manual creation of Google Sitemap in Magento

Most of you probably know this, but let’s define what the sitemaps are. Sitemaps are a simple way for site creators to give search engines the information about pages on their site that are available for public. Basically, those are just 1 or more XML files that lists URLs for a site along with additional meta informatio about each URL (like last update, how often it changes, its importance relevant to other pages). With this in mind, search engines can be more clever while crawling the site. Click here see how sitemap of this site looks like.

Read more