In the process of conversion rate optimization a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, checkout process is still a bit foggy area.Read more
Inchoo blog is very popular within Magento community. We get feedback from a lot of people who are interested in Magento or are Magento developers saying our blog is a very useful learning tool for them. Although it is very natural for us to share our knowledge, we noticed there are not a lot of companies that feel free enough to do so. For us, it is important to share with Magento community what we’ve learned as it can help others with their work and also be very helpful for us to get feedback so we deliver better solutions to our clients.Read more
Successful organizations care about maintaining and improving their organizational culture. Strong organizational culture means company has some customs, values, unwritten rules and basically a specific way of doing things, that all employees respect and believe in. All that helps them work better, increases their motivation, productivity, loyalty and pulls them to work better for achieving organization goals which they identify as their own.Read more
Embedding Google’s +1 button is pretty easy and straightforward. All it takes is to include 2 code snippets in your web page. One goes in the header of the page, and the other one goes to wherever where you want the +1 button to render. To do so all you need is to follow the official Google guideline outlined here.
With that in mind, let’s build us Magento extension, preferably the non-obtrusive one.Read more
Recent acquisition of Magento rattles the cage of Magento community these days. The news brought some level of unsettlement to the souls of Magento developers. Some of them switched the panic mode on and even wondered whether it is time to leave the ship.
However, when the dust settled, people realize that not so much wil change. Most important fact is that X.Commerce will not be a platform. It is just a concept that wraps different solutions and technologies together. Therefore, Magento will stay is quite similar shape and goals as it is. In the light of these events, we renewed our partnership program because we strongly believe Magento is and will be the primal eCommerce platform in years to come.Read more
A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.
I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue.Read more
If you updated to latest Magento 188.8.131.52 or 184.108.40.206 version you may notice that Google Analytics implementation is broken. Here are few easy instructions how to fix this.Read more
Does it make sense to use aheadWorks Blog extension over WordPress? To newcomers to this site, this article might be a bit strange and confusing. One would surely ask himself, why would do these guys write about using aheadWorks Blog extension over WordPress in Magento, given that they do WordPress and Magento integrations plus all sort of custom Magento development.Read more
Adding an Adwords tracking code to order confirmation page in Magento is relatively easy task. One that can be handled under an hour or so if you choose to implement it the proper way. Here is how.Read more
There are few different ways one can achieve this kind of functionality. Normally in Magento you would do it like a real, “independent”, module (extension) thus loosing at least two ours to make a few lines of code work.Read more
There are two unused product list blocks in Magento which can be very useful if you push a few buttons, edit few layouts ..Read more
If you’re using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar.Read more
Some of you who work with Magento for a long time might think that this topic is so clear that it doesn’t need to have an article. We get many inquiries to finalize the work somebody already started. One of the things we notice is that some developers tend to embed the Google Analytics code directly in the Magento theme files. Yes, it works and you will see the standard traffic data in the Google Analytics interface, but it is not a way to go.Read more
Magento has several issues with duplicated content. Of course, you don’t actually have two versions of the same content in your database, however, in the eyes of search engines, two different URLs serving same content are counted as duplicated content and will cause you lots of problems.Read more