Marketing

Google Analytics in Magento

Some of you who work with Magento for a long time might think that this topic is so clear that it doesn’t need to have an article. We get many inquiries to finalize the work somebody already started. One of the things we notice is that some developers tend to embed the Google Analytics code directly in the Magento theme files. Yes, it works and you will see the standard traffic data in the Google Analytics interface, but it is not a way to go.

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Magento duplicated content issues

Magento has several issues with duplicated content. Of course, you don’t actually have two versions of the same content in your database, however, in the eyes of search engines, two different URLs serving same content are counted as duplicated content and will cause you lots of problems.

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Manual creation of Google Sitemap in Magento

Most of you probably know this, but let’s define what the sitemaps are. Sitemaps are a simple way for site creators to give search engines the information about pages on their site that are available for public. Basically, those are just 1 or more XML files that lists URLs for a site along with additional meta informatio about each URL (like last update, how often it changes, its importance relevant to other pages). With this in mind, search engines can be more clever while crawling the site. Click here see how sitemap of this site looks like.

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