Online Marketing

Magento SEO: How to handle problems caused by layered navigation?

Magento SEO: How to handle problems caused by layered navigation?

Layered navigation, a feature available in Magento without any extensions is commonly used by many merchants around the world. It is also one of the most painful Magento features for the SEOs. It creates lots (depending on the amount of filters and products – often tens of thousands) of terrible URLs with duplicate / near duplicate content and identical page titles and descriptions.

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How I survived all of the Google’s updates since 2005

On April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns.

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How do rel=”next” and rel=”prev” work?

How do rel=”next” and rel=”prev” work? © Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability.

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What to do if someone builds bad backlinks towards your website

What to do if someone builds bad backlinks towards your website

So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards certain article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery.

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Robots.txt vs meta tag conflicts

Robots.txt vs meta tag conflicts

Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations.

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QR Codes – The bridge between eCommerce and offline advertising

QR Codes – The bridge between eCommerce and offline advertising

Since we know mobile internet usage with smartphones have already grown to a market share that can’t be neglected in our marketing campaigns it is time to start using all of the smartphones’ amazing features. One such feature is ability to read QR codes, the 2-D barcodes that are likely to mark the new era in quick access to additional information.

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AIDA in eCommerce – Landing on product pages

AIDA in eCommerce – Landing on product pages

AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store.

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Magento and rel=canonical

Magento and rel=canonical © photo of twins by e³°°° @flickr

A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.

I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue.

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Works out of the box!

Works out of the box!

Every now and then someone in the social web world asks for eCommerce solution recommendation. One of the awesome trends I noticed in these answers is the answer of a “happy customer” that goes something like this

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BlogOpen 2010

BlogOpen 2010

Part of the Inchoo team just spent awesome two days on a conference in Novi Sad, Serbia called BlogOpen. This is the largest regional conference for bloggers and, as of this year, social networkers.

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13 things to do before you start building an online store

13 things to do before you start building an online store

If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process.

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Explaining the Sitemap SEO Myth

Explaining the Sitemap SEO Myth

It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google.

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