Online Marketing

Forums and Social Media Marketing

For the past few days there has been some open discussions around the web professional communities about the role of forums in modern internet marketing. It appears that new marketers strongly underestimate the power of forums and look at them as an old marketing tool that will soon be extinct.

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23+ Ways to Promote Your Website for Free

There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free.

However, if you are looking into ways to promote your website online while not spending any money, here are some ways you can do it. Most of these are generally well known but you might find something new and useful.

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How to use rel canonical element (tag)?

Matt Cuts from Google made a great new video explaining how to properly use rel canonical. One of the most often questions was what is rel canonical, is it a meta tag? Matt Cuts explains that it’s easy to confuse it with meat tag as it’s included inside the website where meta tags are usually placed, however since it’s actually a link element it should be called an element, not a tag.

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Selling on eBay vs. running a web store

People tend to ask this question a lot. Should I sell on eBay or should I open my own web store. There is no ultimate answer to this question and it really depends on many different factors such as your budget, your niche, the amount of time you have, number of different products and so on.

This is the list of things that might help you make up your mind on what’s the best way to go for you.

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How to improve your web shop conversion rates

You have your web shop set up and you’re ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong?

Well, there is a huge number of things that might have went wrong. Lets head back to the basics, the planing of your web store and research, to see what might be causing the low conversion rates.

If you are in retail business for some time now before you opened your web shop, you probably already did some research on your targeted audience. You know as much as you can about them and you think you know a good way to market your products to them. The problem begins with transition from real life sales business to online sales. Not everything works exactly the same offline and online.

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What is the best shopping cart?

If you try to ask this question on some forum or newsgroup, you will surely get many replies. Everyone will present you his favorite. My first developed online store was created with standard osCommerce platform. After three or four projects, I started to work with CRE Loaded and used it frequently for years.  Although it was also an osCommerce fork, it had many advantages. I switched to Magento™ early this year and this is my final choice.

Let’s look at the popularity of those platforms now.

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Magento™ and Google™ Website Optimizer

I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.

First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.

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How to use .swf ads in Google AdWords

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.

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Online advertisement budgets will continue to grow

Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB’s Internet Advertising Revenue Report, first half of ’08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement (44%) is generated by search engine advertisement followed by display adds (banners, rich media, digital video, sponsorship) which generated 33%. The last place is reserved (as usual) for e-mail (2%).

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How to track internal site search with Google Analytics?

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.

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