Online Marketing

Magento and rel=canonical

Magento and rel=canonical © photo of twins by e³°°° @flickr

A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.

I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue.

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Works out of the box!

Works out of the box!

Every now and then someone in the social web world asks for eCommerce solution recommendation. One of the awesome trends I noticed in these answers is the answer of a “happy customer” that goes something like this

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BlogOpen 2010

BlogOpen 2010

Part of the Inchoo team just spent awesome two days on a conference in Novi Sad, Serbia called BlogOpen. This is the largest regional conference for bloggers and, as of this year, social networkers.

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13 things to do before you start building an online store

13 things to do before you start building an online store

If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process.

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Explaining the Sitemap SEO Myth

Explaining the Sitemap SEO Myth

It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google.

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10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

Finally, it was about time to release one of my Ninja posts to the public. Who knows, maybe you will find another ninja post from time to time… 😉

If you don’t know what I’m talking about, just check this post.

OK, now lets continue with e-commerce part of the post. Here you can find some tips and tricks for increasing e-commerce conversion rates

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When less is more in eCommerce

When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

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Why rel=nofollow in eCommerce menus is a bad idea

Why rel=nofollow in eCommerce menus is a bad idea

First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.

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Will my rankings drop if I switch to Magento?

Will my rankings drop if I switch to Magento?

“Will my search engine rankings drop after the switch to Magento?” is one of the most often asked SEO questions I see regarding Magento. Unfortunately, there is no “Yes/No” answer. No matter which e-commerce solution you were using prior to switch, your rankings might get effected.

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