Online Marketing

This is why SEO ranking reports are useless

This is why SEO ranking reports are useless

A quick question: is it possible to be ranked number one and number two hundred on Google for a certain keyword? A quick answer: Yes it is.

Google’s ranking algorithm has changed so much in the past few years that SEOs that have been living under the rock for the past few years can’t optimize your site anymore. It is now a common knowledge among the real SEO professionals that ranking has been dead for a long time.

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Conversion Rate Optimization’s Measurement Issues

Conversion Rate Optimization’s Measurement Issues

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success.

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What is gobbledygook?

What is gobbledygook?

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott

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Why do you need a blog on your online store?

Why do you need a blog on your online store?

If you are an online store owner that ever went seeking advice on promoting your website and gaining more targeted visitors, you’ve probably heard you need a blog. You might wonder how does blog actually help you in gaining more visitors and ultimately earn more money with your online store.

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White hat SEO link building campaign is impossible

White hat SEO link building campaign is impossible

I’ve seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I’d like to explain why link building campaign is never white hat SEO. It’s always in some gray area and often completely black hat.

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Magento Newsletter

Magento Newsletter

If you’re using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar.

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Why are intro pages bad for your SEO

Why are intro pages bad for your SEO

Intro pages also known as splash pages are pages that most often serve as a welcome message on a website’s homepage. Intro pages are usually made using flash technology or featuring one big image.

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Internal link structure – PageRank flow change

Internal link structure – PageRank flow change

Internal link structure of a website is of grate importance in terms of SEO. Well architecture link structure was always able to do SEO miracles. The internal linking technique SEO’s use in order to get a better ranking for some terms is called PageRank Sculpting.

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Forums and Social Media Marketing

Forums and Social Media Marketing

For the past few days there has been some open discussions around the web professional communities about the role of forums in modern internet marketing. It appears that new marketers strongly underestimate the power of forums and look at them as an old marketing tool that will soon be extinct.

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How to SEO optimize PDF files

How to SEO optimize PDF files

I have recently stumbled upon a few nice discussions on how to optimize PDF files for search engines so I decided to sum up the knowledge into one blog post.

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23+ Ways to Promote Your Website for Free

23+ Ways to Promote Your Website for Free

There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free.

However, if you are looking into ways to promote your website online while not spending any money, here are some ways you can do it. Most of these are generally well known but you might find something new and useful.

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How to use rel canonical element (tag)?

How to use rel canonical element (tag)?

Matt Cuts from Google made a great new video explaining how to properly use rel canonical. One of the most often questions was what is rel canonical, is it a meta tag? Matt Cuts explains that it’s easy to confuse it with meat tag as it’s included inside the website where meta tags are usually placed, however since it’s actually a link element it should be called an element, not a tag.

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Selling on eBay vs. running a web store

Selling on eBay vs. running a web store

People tend to ask this question a lot. Should I sell on eBay or should I open my own web store. There is no ultimate answer to this question and it really depends on many different factors such as your budget, your niche, the amount of time you have, number of different products and so on.

This is the list of things that might help you make up your mind on what’s the best way to go for you.

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How to improve your web shop conversion rates

How to improve your web shop conversion rates

You have your web shop set up and you’re ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong?

Well, there is a huge number of things that might have went wrong. Lets head back to the basics, the planing of your web store and research, to see what might be causing the low conversion rates.

If you are in retail business for some time now before you opened your web shop, you probably already did some research on your targeted audience. You know as much as you can about them and you think you know a good way to market your products to them. The problem begins with transition from real life sales business to online sales. Not everything works exactly the same offline and online.

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