The world of SEO goes all crazy in some sort of riot / protest after Google announced the personalized search results for signed-out users.
First of all, let me say – I told you so, I told you so! I noticed Google rolling out this thing a long time ago, I think my first post on the topic was near the end of the 2008, when Matt Cutts announced what to expect from Google in 2009. It was here for some time, it’s not like they are just throwing it out blind, Google always tests things before going on a large scale implementation.
Now, my post about SEO ranking reports making no sense whatsoever gains extra value. If you didn’t read that one you most definitely should.
The thing with big changes is, it always has some things people will like and some things people will hate. In this case, most of the discussions I’ve seen in the SEO community are extremely negative and hate the idea of Google introducing personalized search results to the singed-out users.
The main problem appears to be that strong branded websites with big audience will become even more powerful and it will become virtually impossible to outrank them on their “home field”. This is very true. Search engine traffic for small publishers and other small players will probably start decreasing.
However, this problem also brings you the solution. Without personalized search you had no chance in competing with super high competition keywords in which big brands dominate the market, but now you do!
You don’t need to outrank them with classical SEO methods anymore. What am I talking about?
Social Networks – the solution for all of your “small player” SEO problems.
You have the ability to capture visitors via social networks and convert them into the ones that will prefer your site in search results over the big brands.
You’ve always had the ability to become visible to them via social networks, but now things have changed, now you have the ability to become visible to them on search engines using the social networks.