Search Results for: inchoo learning day

Getting started with eCommerce personalization

By: Zoran Vorkapic, Published: Aug 27, 2020
Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

By: Aron Stanic, Last updated: Aug 28, 2023 | Published: Jun 19, 2020
Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Are you ready for Gen Z eCommerce?

By: Davorin Cernoga, Last updated: Aug 29, 2023 | Published: Jun 10, 2020
Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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47 questions to ask eCommerce clients

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Jun 09, 2020
47 questions to ask eCommerce clients

Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.

In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.

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Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

By: Tea Pisac Benes, Last updated: Apr 12, 2024 | Published: Apr 14, 2020
Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?

If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season.

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How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 29, 2023 | Published: Sep 19, 2019
Vanja Bunjevac - ad:tech

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

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Meet our team at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 28, 2019 | Published: Aug 22, 2019
Meet our team at ad:tech London

ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.

We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details!

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B2B Marketing Expo – where marketing meets eCommerce

By: Aron Stanic, Last updated: Jul 23, 2023 | Published: Apr 05, 2019
B2B Marketing Expo – where marketing meets eCommerce

B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.

This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.

What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.

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Calling out all Magento developers who want to improve their testing skills – visit MageTestFest!

By: Maja Kardum, Last updated: Aug 29, 2023 | Published: Feb 26, 2019
Inchoo Magetestfest testing Magento

Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.

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Meet us in London at B2B Marketing Expo!

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: Feb 18, 2019
Meet us in London at B2B Marketing Expo!

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

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Karen Baker from ShipperHQ at Meet Magento Croatia

By: Maja Kardum, Last updated: Jun 02, 2023 | Published: Aug 09, 2018
“I want people to understand the seemingly impossible is possible, and how to take small steps to achieve your goals” Karen Baker from ShipperHQ on #MM18HR stage

This speaker that will join us at Meet Magento Croatia doesn’t need a huge introduction. Almost all of us in Magento community at some point stumbled at something Karen Baker wrote, tweeted or shared in any other form. Last year, she surprised us all with unannounced visit to MM17HR. This year, we are pleased to welcome her at the stage of Meet Magento Croatia with “From a free Extension to a SAAS Product – How you can do it too” presentation in which she’ll share her story about entrepreneurship and eCommerce world in general.

Without further ado, meet Karen!

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Are you ready for new Google Ads experience?

By: Andreja Cicak, Last updated: Apr 12, 2024 | Published: Jul 10, 2018
New AdWords Features

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

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Symphony of PHP – Symfony 4

By: Zoran Salamun, Last updated: May 27, 2023 | Published: Apr 17, 2018
Symphony PHP Inchoo

You have probably heard of PHP framework called Symfony, today I will share my and Inchoo’s experience with this great framework. You can basically do anything in Symfony, but the most important question you should ask yourself is: Should I use Symfony for my application? In order to help you answer the question, I will try to explain basic concepts, give my thoughts and share some experiences in eCommerce development.

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Why you should go to MageTestFest if you are a Magento developer

By: Maja Kardum, Last updated: Aug 29, 2023 | Published: Nov 03, 2017
Why you should go to MageTestFest if you are a Magento developer © Meet Inchooers Luka and Stjepan at MageTestFest

When a conference is advertised as “Magento. Software Testing. Party.” and Yireo stands behinds its organization, there is really not much left to say in order to convince you to attend MageTestFest that’s happening November 15th – 18th 2017!

There are no doubts – you must clear your schedule and head off to this international developer oriented event that has one single focus: TESTING! Vital for clean coding, testing is a topic that can always break the unbearable silence among developers that are just meeting each other.

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Klevu – search engine that will increase revenue, self-learn and improve UX

By: Nenad Andrakovic, Last updated: Aug 28, 2023 | Published: Jun 28, 2017
Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

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Build your 2017 Magento SEO strategy with these tips

By: Ivona Namjesnik, Last updated: Apr 12, 2024 | Published: Feb 09, 2017
Build your 2017 Magento SEO strategy with these tips

As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.

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The practical value of Design Thinking

By: Katarina Dijakovic, Last updated: Jul 04, 2023 | Published: Jun 02, 2016
The practical value of Design Thinking

Recently, we got inspired by the Magento team’s Design Thinking presentation held at the Magento Imagine 2016 conference. Unfortunately, we weren’t there but it feels like we might as well have been. Seeing how the Magento team worked on improving the Magento 2.0. interface in the presentation slides struck a chord with us. It affirmed a lot of the methods we were already using and got us thinking even more.

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CSS preprocessing in Magento 2

By: Hrvoje Jurisic, Last updated: Oct 21, 2019 | Published: May 13, 2016
CSS preprocessing in Magento 2

Magento 2 has been out in the wild for some time now. Most developers I know haven’t worked on Magento 2 project yet. However, most of them installed it and played around with it, learning and experimenting.

From the comments on github and social media, and from chats with developers, conclusion is that Magento 2 Frontend has a lot of issues, one being the most important: CSS preprocessing.

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Developers Paradise official overview (and photos!)

By: Ivona Namjesnik, Last updated: Oct 02, 2019 | Published: May 06, 2016
Developers paradise

It’s been a week since all of our troops got back to Osijek. Now when the adrenaline settled a bit and we’re back in business, we are excited (all over again!) to share DevParadise impressions – and pictures – with you.

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Book Review – Mastering Magento Theme Design by Andrea Sacca

By: Mladen Ristic, Last updated: Jun 01, 2023 | Published: Oct 09, 2014
Book Review – Mastering Magento Theme Design by Andrea Sacca

It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.

Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.

Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.

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One of the first Magento Certified Front End Developers in the World

By: Tomislav Bilic, Last updated: Jul 23, 2023 | Published: Apr 08, 2013
One of the first Magento Certified Front End Developers in the World

We received a news few days ago that Vanja Devcic and Hrvoje Jurisic achieved the passing score and therefore have achieved the status of Magento Certified Front End Developers. It was a great news for us since they are one of the first in the world.

We were invited late January to participate in a certification beta testing session for Magento Front End Developers. We couldn’t just take the voucher to some testing centre as we normally do. Instead, we needed to go to a place called Fast Lane Institute for Knowledge Transfer GmbH – Munich.

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Osijek Software City

By: Tomislav Bilic, Last updated: Sep 26, 2019 | Published: Dec 18, 2012
Osijek Software City

Hi folks. I was chatting yesterday with a guy from Slovenia. After a few introduction lines, he was surprised to find out that we are from Croatia – his neighbour country. According to his words, he was reading the website for many months, but never bothered to look where are we from. We are Inchoo, four-and-a-half years old company from Osijek, town with population of 100.000 at North-East of the country. Close to Hungary and Serbia. Besides very eventful history, we are nowadays getting recognised by strong software development community. Due to this reason, in 2012, several software companies started the initiative called Osijek Software City.

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