Zee & Co
How did a responsive website revamp boost Mobile traffic eCommerce conversion rate by 47%
- Release date:
- July 01, 2013
- Create a Responsive strategy due to the fact that mobile users share was growing rapidly
- Move to Magento Enterprise (Introducing SOLR)
- Code revamp in order to meet Magento development best practices
- Increase speed and stability
- Simplify navigation
- Smooth real-time integration between Magento and various ERP systems
- Custom solutions for sending e-newsletters in large volumes, which enabled Zee&Co to dramatically cut their costs.
- Click&Collect, which enables customers to buy online and collect at their nearest branch
- Integration of affialiate program
- Google Tag Manager and advanced tracking with Google Analytics
As a result, Zee&Co now has a fast and device-optimised site with a modern and elegant responsive design. Overall it has resulted in increased conversions and a more pleasurable experience for online shoppers.
30%eCommerce conversion rate
47%Mobile traffic eCommerce conversion rate
10%Average order value
From the moment we approached Inchoo to develop our new Zee&Co responsive website, we were impressed with their highly skilled developers and Magento knowledge. The whole team took the time to understand our requirements and made recommendations based on our business demands. The result is a device responsive website which provides customers with a user friendly experience and increased conversions.