How we helped the largest online retailer in Kuwait reach new heights
- Release date:
- December 09, 2014
- Middle East
In the meantime, we jumped into the maintenance of taw9eel.com, their flagship eCommerce website.
After a while, we noticed that there was significant room for improvements, both code and design wise. The old website was filled with glitches, slow and in need for a revamp. That’s why we proposed a make
Merchant Marketplace is one of the most important and most used features working seamlessly on Taw9eel. It allows merchants to access a dashboard where they can register, see how much they sold (both coupons and physical products!) and where they can easily track their income via various graphs. On top of that, merchants have the option of receiving SMS notifications after something has been sold on their marketplace – if they validate their phone number!
We also created Widgentic – tool which enables administrators to change the frontend design without actually knowing how to code. It goes along nicely with custom integration of Magento and Mailchimp. First one enable dynamic publishing of the content, second one enables administrators to generate autonewsletter campaigns in Magento.
When it comes to content, it is also important to note integration of the Solr search. That way the search bar became more efficient and maximised the user experience. Auto checker, autocomplete and autocorrect enable users to find their answers faster, and custom layer navigation (multiple select with color switchers) enables user to find their products faster.
Considering the fact that our client is from Kuwait, it was important to create custom, right to left template in Arabic. We went on to customise both the template and the way Magento generates PDF receipts.
Among other custom changes we should also mention synchronising Taw9eel catalog with ERP. In this specific case, we worked on synchronising stock, as well as the prices, with ERP in real time. We also did a custom integration of payment gateways for Kuwait, such as KNET and MiGS.
30%eCommerce conversion rate
47%Mobile traffic eCommerce conversion rate
10%Average order value