UX/UI Design

Common UX annoyances and misconceptions in mobile eCommerce

It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.

Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.

In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.

Read more

eCommerce UX Scorecard – what is it and how to use it?

Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?

Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?

Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out!

Read more

Our UX designers are trained and certified by Nielsen Norman Group! What does it mean for us and our clients?

With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.

Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?

Read on!

Read more

Reinventing the running game for a German retailer shop4runners

Shop4runners and Inchoo go way back together. In 2014, we started the support of the existing site for these running experts. In 2015, the support leveled up to the point where we modified the existing theme to make it more responsive alongside cleaning the project from numerous core rewrites and bad practices. Their Magento 1.6.2. store was stable, but couldn’t stay that way for too long. After years of operations without performing a major upgrade, the technical debt became too high. It needed a boost!

Read more

(Why) should your designer be Magento certified?

If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?

Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.

Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?

Read more

eCommerce UX – measuring the business value of UX investments

As a website owner, you’ve probably invested a lot of time and money in development, UI design, marketing etc. But what was the last time you asked yourself questions like: “How easy is for users to find what they are looking for? What frustrates them? How do they feel and will they come back?”

Online shopping went through a dramatic transformation in the last few years. The responsive design is adopted and it is needless to say mobile is important in 2018, so what’s the next big thing?

Read more

Navigation – structure, usability and trends

Whether it’s a website, an app navigation, your mobile phone menu or the menu in your car – navigation is one of the fundamental features of every digital product. By providing clear and well-structured navigation, you relieve your users of confusion. This makes it easy for them to find what they’re looking for. If users can’t find their way around your product it will frustrate them.

Read more

The process of improving online store usability and design your customers will enjoy

The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.

Read more

How to keep design library in sync across the team? Welcome Sketch Libraries!

The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.

For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.

Read more

Your Magento shop deserves a custom tailored theme!

Getting your store up is a process. One which starts with a revelation that, if you want to make things work in the long run, you’ll need a webshop. An online place for reaching new and informing existing customers. For them, it’s a brand new channel where they can buy your products. For you, it’s a strategic decision. Why? Because the idea behind that action is growing your business.

But, apart from choosing the platform or the hosting, you should also think about the visual appeal of your store. In this interview, Marko Briševac, one of Inchoo designers, answers the most frequent questions we get from prospective clients. Read more to find out what’s it all about!

Read more

Development and design under the same roof

Building a web shop on Magento is challenging. When you see a feature that looks “so simple that you could do it”, it was usually not as simple to build it as you think. To create that “simple” thing designer had to spend a great amount of time finding the right solution. After all, creating a feature which draws on that kind of comment means translating something very unorganized and complex to something simple and understandable. On the other hand, developer had to spend a lot of hours translating that solution into code. Designer and developer can find that beautiful solution by communicating, which is crucial in this case. And that kind of communication, the one which yields incredible and neat results, would be much harder if a designer and developer are not placed in the same location.

Read more

Can Sketch help us improve our design workflow?

Designers are constantly trying to develop a healthy design process by experimenting with tools in an attempt to find the one that works best.

I’ve been using Photoshop as my primary design tool for almost 10 years, and the fact that Photoshop wasn’t created for UI design was never a real problem. Why? Because Adobe was always throwing new features to support UI design. The main problem is that Photoshop’s engine was never optimized for UI design, it is huge, memory-consuming, and many designers weren’t pleased with it’s performance.

The more large files you work on, the more you can get stuck and that was the main reason to look out for new and better alternatives to an existing design workflow.

Read more

The practical value of Design Thinking

Recently, we got inspired by the Magento team’s Design Thinking presentation held at the Magento Imagine 2016 conference. Unfortunately, we weren’t there but it feels like we might as well have been. Seeing how the Magento team worked on improving the Magento 2.0. interface in the presentation slides struck a chord with us. It affirmed a lot of the methods we were already using and got us thinking even more.

Read more