eCommerce Talk

Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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What’s New in Magento 2.4? Features and Benefits for Merchants Explained

Released on 28 July 2020, the new Magento 2.4 comes with a long list of new features, bug fixes and security enhancements to the world’s no.1 e-Commerce platform.

What is new in Magento 2.4?

  • New and improved default search engine
  • Improved Media Gallery
  • New feature Seller-Assisted Shopping
  • New feature Purchase Approval Workflows (only for Magento Commerce)
  • Two-factor authentication for improved security
  • Higher technical requirements overall
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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Will it Fit? Year Make Model Fitments, Parts Diagrams – Key Features for Automotive eCommerce

One of the biggest UX challenges for automotive aftermarket businesses selling online is to show to their customers auto parts that will fit their vehicles.

With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?

Read on to see the best practices and some solutions for the businesses in this industry.

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Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.

And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses.

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47 questions to ask eCommerce clients

Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.

In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.

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Automotive Aftermarket Industry – eCommerce Challenges for Merchants

What’s the state of Automotive Aftermarket eCommerce in 2020? What are some of the common pain points of businesses in the aftermarket auto parts industry?

How are they solving challenges with large catalog handling, product fitments, and user experience? Are they making it easy for their customers to find exactly what they are looking for?

Read on to learn more about the trends and most common issues merchants are trying to solve.

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How Many eCommerce Sites are Powered by Magento in 2020?

From time to time we encounter a question that sounds something like this: “How many eCommerce sites out there are built on Magento?

The answer to this question is not easy to give. This is because the data needed to give this answer is in a way both easy and hard to find.

But, we will try to give you some sense of the general number of the Magento eCommerce sites in this post.

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How to configure your Google Shopping Feed in Magento

If you’re running an online shop, you know how important it is to be present when your customers are researching the market to find their desired products. Since Google has just announced that Google Shopping opens up for free product listing ads, we’re bringing you a brief guide on setting up and optimizing your product feed through Magento and Google Merchant Center.

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Offline2On – eCommerce community offering a lifeline to small businesses worldwide

With the majority of small businesses being forced to shut down their operations globally as a result of COVID-19 pandemic, retail sales across many industries have plummeted.

Offline2On initiative, gathering over 1000 eCommerce professionals from all areas of the ecosystem (software solutions, agencies, developers, marketers, service providers) was started in a matter of days to help struggling small business owners get online fast or improve their existing eCommerce websites.

Learn more about what they are offering, what help you can get as a small business, and how you can offer help if you’re able and willing to.

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