eCommerce Talk

Google shopping optimization: How to scale while maintaining ROAS

Google shopping optimization: How to scale while maintaining ROAS

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics. 

One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.

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Top 5 things to keep in mind when approaching an eCommerce website redesign or planning an eCommerce feature

Top 5 things to think about while designing

So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?

Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business.

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Build & optimize the FAQ page on your online store

Build & Optimize FAQ page

2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.

Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.

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Skills to run an eCommerce business

Skills to run an eCommerce business featured image

What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out.

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Ecommerce in (and after) the Age of Covid – 5 Things Your Business Can Do To Thrive

Ecommerce in (and after) the Age of Covid – 5 Things Your Business Can Do To Thrive

Almost a whole year into the global coronavirus pandemic, its shocking impact on retail is evident and the eCommerce Boom of 2020 has been felt across industries.

For the first time ever, it basically doesn’t matter what your business model or preferred sales channel might be. Every business is put in a situation without alternative. Either make the most of your online sales or risk demise.

The pandemic has sparked a prolonged period of eCommerce adoption that doesn’t seem to be ending any time soon.

What can your business do to still capitalize on this upsurge in eCommerce? With everything going on, how to know what to focus on? We give a little roundup and our best advices in this blog post.

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eCommerce Returns Management – a simple solution from the Fashion industry

Returns management

Returns can be a major headache for eCommerce retailers. While in-store purchases don’t get returned so often, there are estimates that customers return up to 40% of goods bought online.

This is especially the case in the Fashion & Apparel industry. Online store customers can’t touch the product, hold it nor feel it during online shopping.

Some customers deliberately resort to the practice of over-ordering. This increases the quantity of returns and their negative environmental footprint.

Since the Covid-19 pandemic turned the online store into the only sales channel for many retailers, the problem with returns is more critical than ever.

In this blog post, we’ll demonstrate how one of our clients improved their returns management by developing a custom Returns Portal on the Magento platform.

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Getting started with eCommerce personalization

Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Will it Fit? Year Make Model Fitments, Parts Diagrams – Key Features for Automotive eCommerce

Will it Fit? Year Make Model Fitments, Parts Diagrams – Key Features for Automotive eCommerce

One of the biggest UX challenges for automotive aftermarket businesses selling online is to show to their customers auto parts that will fit their vehicles.

With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?

Read on to see the best practices and some solutions for the businesses in this industry.

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When is the time to start selling online?

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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Are you ready for Gen Z eCommerce?

Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.

And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses.

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47 questions to ask eCommerce clients

questions ecommerce clients inchoo feat

Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.

In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.

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