Welcome to our eCommerce post category, where we share our general eCommerce knowledge, industry insights, expert advice, and the latest trends.
We’ll help you navigate the intricacies of running a successful online business. Covering a wide range of, you will have the needed insights to thrive in the digital marketplace.
Ready to take your eCommerce journey to new heights? Join our awesome community.
Love it or hate it, today’s online users are all about social media. That’s why, for you as a merchant, every click counts, and every interaction matters. Using it, you gain a valuable marketing channel to connect with your audience, amplify your brand presence, and drive sales. Who would want to miss such an opportunity?
Among the numerous social networks available, certain platforms have carved a niche for themselves within the Magento community. According to Store Leads, Magento merchants leverage these social media platforms to grow their businesses. Let’s dive right in.
| Type | Stores |
|---|---|
| 62,967 | |
| 52,918 | |
| YouTube | 27,350 |
| 25,552 | |
| 5,436 | |
| TikTok | 4,025 |
A staggering 43.8% of Magento stores utilize Facebook, placing it at the forefront of their social media marketing strategies. Although it seems as if Facebook is outdated, especially from the perspective of younger generations, this is far from the truth in regards to eCommerce. In addition to being the most popular social media platform for Magento merchants, Facebook accounts for 85% of all Shopify orders placed via social media.
Even though Magento usually has a merchant base different from Shopify, we can imagine Facebook is of significant importance to them as well. Why is that so? Facebook makes it easier for you to sell, from direct integrations for your Magento store, social login, and shoppable posts to options for creating engaging posts or targeted ads.
Facebook offers merchants a versatile toolkit for captivating audiences, fostering communities, and driving store traffic. Most importantly, Facebook has 2.9 billion active users, reaching almost every possible target audience.
One more powerful advantage are Facebook groups. They bring together a large number of people interested in similar topics. Those groups can be joined, where you can post (if the rules of the group enable it), or you can create your own group where you can grow a community interested in what you or your brand has to say.
With a strong 36.0%, Instagram has emerged as the go-to platform for visual content. It’s not that we didn’t include pictures in our posts before Instagram, but they were not that quality-oriented (to say the least).
Today, we’re on another level, and Instagram serves its purpose as the social media platform for showcasing products through pictures in a lifestyle context. Just like Facebook, Instagram has features such as integration with Magento, shoppable posts, social login, and Instagram Checkout, and you can also create engaging posts or targeted ads.
Along with other social media platforms, like YouTube, it created influencing and made it popular. Today, influencers represent the bridge between your brand and your target audience. In most cases, brands are choosing influencers in niches tightly related to their products. That is because of the assumption their followers believe them and would most likely buy the product if they confirmed it was great.
How they confirm that the product is great can vary, but in most cases, it can be negotiated when arranging the partnership and can vary from one brand or influencer to another. Through this kind of collaboration your brand accumulates reviews, lifestyle photos, and user-generated content, allowing you to build closer relationships with your buyers.
Video reigns on YouTube, and 18.6% of Magento stores recognize its potential. YouTube was one of the first platforms dedicated to video content, making many “YouTubers” or YouTube stars many of whom later became influencers. Among them, other video types were popular as well, from product demonstrations, behind-the-scenes glimpses, vlogs, DIY’s or educational videos, and more.
Despite the high value of reviews written in words and illustrated with pictures, YouTube videos bring even more to the table. With their favorite influencer review, customers can see the product more realistically. They can assess better if it would suit them or their needs and order with more certainty and less fear.
Today, you can leverage YouTube to educate, entertain, and engage your audience as well. With the ability to reach a vast audience and optimize search content, YouTube is a powerful platform to foster brand loyalty and drive traffic back to Magento stores.
Shoppable ads and YouTube integration enable viewers to explore and easily buy products directly from video content. However, you must meet the YouTubes minimum requirements in order to be eligible to promote your products.
While Twitter’s usage among Magento stores is at fifth place, it remains a vital channel for real-time engagement and customer service. With its fast-paced nature and concise format, merchants leverage Twitter to share updates, address customer queries, and participate in trending conversations. With Twitter, merchants can gain deeper connections with their audience through meaningful interactions and agility.
Your business just got a new environment-saving strategy? You partnered up with another business or influencer? Hop on to X and post about it. There’s no better way to reach millions of users. You can also run ad campaigns on Twitter and target an audience based on other users they follow and the content they tweet. So, if you’re looking to expand your paid advertising options, Twitter could be the logical next step for your business.
Twitter also provides the Shops option that enhances eCommerce on the platform. It allows you to display up to five products at the top of your profile, providing users with quick access to product information and the option to make purchases without leaving the app.
Up to now, we have discussed the platforms most Magento merchants use for their business. Based on the number of users, it is evident that few Magento merchants use WhatsApp.
WhatsApp Business has two products: the Business App and the Business Platform.
The WhatsApp Business App is meant for solopreneurs and small businesses, while the WhatsApp Business Platform serves enterprise customers (medium and large-sized businesses).
Now, let’s continue on to why more eCommerce businesses should use WhatsApp. Its 98% message open rate and 45-60% click-through rate make WhatsApp the most actionable platform to market eCommerce businesses. The platform is valuable for dealing with abandoned carts, one-time customers, people clicking your ads but not converting, or even users refusing to accept COD orders, doubling your shipping charges.
TikTok, known for its short-form videos, has become an extremely popular eCommerce platform, especially among the younger generations. TikTok’s shoppable features, including in-feed ads and branded hashtags, offer businesses a dynamic way to drive product discovery. Most importantly, its algorithm is designed to surface content that, regardless of the creator’s following or popularity, gives the opportunity to create viral videos to almost anyone with an account and mobile phone for free. Like the previously mentioned platforms, TikTok allows you to purchase items directly.
TikTok is the starting point of 43% of Gen Z users’ online product searches, surpassing Google in the Q1 2023 Consumer Trends Report. In recent years, hashtags like #TikTokMadeMeBuyIt have shown TikTok’s ability to influence purchases, especially amongst younger consumers.
In total, the hashtag has received over three billion views as users share affordable or life-changing products. It reminds us that we trust fellow consumers and peers who can provide trustworthy results, recommend what works and what doesn’t, and lead us to new discoveries. This is why this is definitely a platform you shouldn’t overlook.
While some platforms dominate the social media landscape for Magento merchants, it’s essential to tailor strategies that align with your business objectives and target audience preferences. By understanding each platform’s unique strengths, you can unlock new avenues for growth, engagement, and success in the dynamic world of eCommerce. However, choosing many platforms may cause you to struggle if you fail to determine the right ones. Be creative and choose wisely!
Read more
Before we get started – how well do you know Magento’s history? Feeling confident? Test your knowledge in our quiz first, then continue reading.
Read more
Successful partnerships are based on trust and good communication. Whether you are on one side (merchant) or another (eCommerce agency), we all look for these traits in our partnerships.
Not every relationship is meant for success, and that is something every business must contend with – us included. In those cases, it’s important to reflect and learn, which is likely why we are both here – me writing this article and you reading it.
From an agency’s perspective, here are some tips for building successful partnerships.
Read more
When the name Gorgias first crossed my radar it was in a project for one of our clients. I dismissed it as yet another run-of-the-mill helpdesk tool—a mundane ticketing system. But as I delved deeper, I discovered that Gorgias is anything but ordinary. Let’s dissect its multifaceted approach step by step.
Read more
Humans are visual beings, and we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
Read more
As we step into 2024, the stage is set for another year of growth and evolution of eCommerce. With statistics projecting staggering revenue figures and an exponential increase in user penetration, the online market is evidently not just a trend but a fundamental aspect of modern consumer behavior.
Read more
Over the past several years, particularly since Adobe’s acquisition of Magento, the growth strategy of Magento Open Source has become increasingly ambiguous. Adobe’s focus has predominantly shifted towards enriching its Adobe Commerce + Cloud + B2B offerings, resulting in a limited roadmap for Magento Open Source, primarily encompassing security patches and minor improvements. Merchants and Agencies that invested their energy and time in this platform are not pleased with this path. In response, an initiative has been formed with the aim of establishing a community-driven fork under the umbrella of the Mage-OS Association.
Read more
In the dynamic world of eCommerce, where every click holds the promise of a transaction, staying ahead of the curve is the key to success. As we said goodbye to 2023, now’s a good time to look back at the trends that shaped the eCommerce world in that year. What lessons can we glean for a successful path in 2024? Let’s explore!
Read more
After the most significant sales days and the madness of Black Friday and Cyber Monday, we haven’t even had time to take a breather, and the Holiday season is already upon us. Numerous brands release colorful new ads during Christmas, offering users products and special deals. If you’re worried that you won’t know how to stand out from the crowd, don’t worry; we’ve got you covered. The following article contains valuable tips we have prepared to help you stay on top of your game during this hectic period.
Read more
In the fast-paced world of eCommerce, where every click and conversion counts, ensuring your pay-per-click (PPC) campaigns are performing at their best is critical. Before we jump into the ‘why,’ let’s take a moment to understand the ‘what.’ A PPC audit is an in-depth analysis of your PPC campaigns. It’s the equivalent of examining a high-performance engine, ensuring it runs at peak efficiency. Achieving success with your digital advertising goes hand in hand with it.
Read more
In our blog section, we’ve covered a wide range of topics related to our full-service eCommerce business. However, one area we haven’t explored in depth is project management. In this article, we’re excited to take you behind the scenes at Inchoo and shed light on our project management practices. Specifically, we’ll delve into why we’ve chosen the Kanban methodology as our preferred approach for managing workflows effectively.
Read more
Some webshops cannot use Google Merchant Center due to the specifics of the site structure or the market in which they are located. Regardless, they can still have dynamic remarketing campaigns by creating a custom feed. If you are one of them, here is how to set them up.
Read more
Magento merchants (and other eCommerce business owners) all over the world are starting the holiday season with one big (probably red) mark on their calendar – THE Black Friday. Here are a bunch of helpful tips on setting up your eCommerce store, SEO & PPC strategy, and making important hosting adjustments in order to go through this period as smoothly as possible.
Read more
We have been getting so many questions on how much an online store cost? Let us give you a short overview of all factors influencing online store pricing to clarify things.
First of all, there is no one size fits all solution. So be aware there is no short answer to the question. How come?
Read more
If you are a business owner who has decided to start an online business, one of the most important things you need to decide on which platform you will begin your eCommerce store.
Every business is a story for itself, and the beauty of eCommerce is that almost everybody can find the best solution and platform for themselves. Every merchant has their preferences regarding the choice of software to set up their store.
Before choosing the right platform, you need to take a step back and understand the fundamental differences between the SaaS and Open-source models.
Read more
At this moment, in all corners of the world, someone is either buying something online for the first time or casually scrolling through a product feed, doing the research before making a purchase in a brick and mortar shop, or completing their third order of the day. We have come to a long way, customers and merchants alike, from the beginning of online shopping and selling in 1995.
Read more
While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.
One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.
Read more
So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?
Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business.
Read more
2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.
Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.
Read more
There are some things all successful eCommerce websites have in common. From our 12 years of experience on the market and hundreds of eCommerce websites developed, we’ve identified 5 key elements that lead to eCommerce domination.
What is it that you need to do to build a successful eCommerce website? We suggest these 5 key elements.
Read more
What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out.
Read more
Returns can be a major headache for eCommerce retailers. While in-store purchases don’t get returned so often, there are estimates that customers return up to 40% of goods bought online.
This is especially the case in the Fashion & Apparel industry. Online store customers can’t touch the product, hold it nor feel it during online shopping.
Some customers deliberately resort to the practice of over-ordering. This increases the quantity of returns and their negative environmental footprint.
Since the Covid-19 pandemic turned the online store into the only sales channel for many retailers, the problem with returns is more critical than ever.
In this blog post, we’ll demonstrate how one of our clients improved their returns management by developing a custom Returns Portal on the Magento platform.
Read more
Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results.
Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out.
The best way to do it is to add structured data markup throughout your online store.
Read more
At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.
That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.
Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.
Read more
Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.
If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.
Read more
If you’ve landed on this blog post, you’re probably wondering what are the must-have features to run a successful eCommerce store in the automotive industry. One of the biggest UX challenges for automotive aftermarket businesses selling online is to show their customers auto parts that will fit their vehicles. With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?
Read on to see the best practices and some solutions for the businesses in this industry.
Read more
Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.
The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.
Read more
The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.
Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.
Read more
One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.
And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses.
Read more
Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.
In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.
Read moreDrop us a line. We'd love to know more about your project.