Digital Marketing

Welcome to the Digital Marketing post category, your trusted source for all things related to SEO (Search Engine Optimization) and PPC (Pay-Per-Click). As a full-service eCommerce agency, we understand the significance of effective marketing strategies in driving online success.

Our team is dedicated to helping you navigate the intricacies of SEO and PPC to maximize your online visibility and reach. We understand that achieving top rankings in search engine results and optimizing your paid advertising campaigns can be complex tasks. That’s why we provide you with valuable resources, informative articles, and practical tips to demystify these disciplines and help you achieve your online marketing goals.

Google Ads for Amazon Products

By: Josip Miskic, Last updated: Aug 31, 2023 | Published: Aug 30, 2023

Digital Marketing

Google Ads for Amazon products is definitely not a new advertising strategy but has recently become more popular among Amazon sellers. As the Amazon marketplace becomes more competitive, sellers are looking for new ways to find customers and drive traffic directly to their listings without battling it out on crowded Amazon search results pages.

Assess the Health of Your Advertising Campaigns

By: Lucija Kovacevic, Last updated: Aug 28, 2023 | Published: Jul 14, 2023

Digital Marketing

Assess the Health of Your Advertising Campaigns

What is a PPC Audit?

A PPC audit is an analysis of PPC efforts to determine whether the account is being optimized correctly and to achieve a better return on investment in advertising by improving low-performing elements.

Google PPC Vs. Amazon PPC: Key Differences

By: Josip Miskic, Last updated: Aug 28, 2023 | Published: Jun 23, 2023

Digital Marketing

Google PPC Vs Amazon PPC: Key Differences Featured Image

Amazon is a leading retail eCommerce company with a US market share of almost 40% in 2022. At the same time, Google is the biggest search engine, with 93% of the search engine market share worldwide. Unsurprisingly, both companies have an advertising platform that plays a massive role in the online advertising market. We decided to share the knowledge learned from our experience providing eCommerce PPC Services. In this article, we’ll touch on key differences in how advertising works on each platform, and the pros and cons.

Avoid Account Suspensions With Google Merchant Center Feed Rules

By: Andreja Cicak, Last updated: Jun 04, 2023 | Published: May 26, 2023

Digital Marketing

How to use Merchant Center Feed Rules to Avoid Account Suspension

Let’s face it; if you’re running shopping ads, the reality is that you’ve probably gone through product disapprovals and maybe even account suspension warnings in Google Merchant Center. Sometimes the solutions are straightforward and easy, but oftentimes – that isn’t the case. It requires a lot of patience and work, and since the clock until account suspension is ticking, it can get really frustrating and stressful. That’s where Google Merchant Center feed rules can come in handy and provide a quick fix until the core of the issue is completely resolved.

Guide: How to Create GA4 Audience

By: Nikolina Pincic, Last updated: Aug 24, 2023 | Published: May 22, 2023

As the 1st of July approaches, now is the last call to set up Google Analytics 4. For those still unfamiliar with the new property, it may be confusing when it comes to creating segments, audiences, etc. If you want to know more about GA4 audiences and how to set them up so they can be useful, keep reading.

How To Create Dynamic Remarketing Campaigns if You Don’t Have GMC?

By: Nikolina Pincic, Last updated: Aug 28, 2023 | Published: Jan 25, 2023

Employees listening to a presentation at the meeting

Some webshops cannot use Google Merchant Center due to the specifics of the site structure or the market in which they are located. Regardless, they can still have dynamic remarketing campaigns by creating a custom feed. If you are one of them, here is how to set them up.

Magento 2 SEO Expert Advice Straight To Your Fingertips

By: Lucija Majstrovic, Last updated: Aug 28, 2023 | Published: Dec 19, 2022

Digital Marketing

Everyone already knows that in order to bring traffic to your site, you have to work hard. Having put so much effort into a site, who would want it to turn into a ghost town? We’re betting no one… If you agree, your options go in two ways (more or less), you can pay for your traffic or work on optimization a bit harder. Both PPC and SEO bring their value. That means you need the best of both worlds.

How To Connect Google Analytics 4 To Magento 2

By: Bojan Mareljic, Last updated: Aug 24, 2023 | Published: Jul 02, 2022

Follow these clear steps to connect your Google Analytics 4 to Magento 2 store through Google Tag Manager.

What To Track For CRO of Your Automotive Website

By: Bojan Mareljic, Last updated: Jul 21, 2023 | Published: May 18, 2022

When it comes to automotive sites (eg. webshops that sell vehicle parts), it’s good to track additional events that can give more insights into visitor behavior, their actions, and needs. In this article, we will summarize and explain additional tracking events that we use in automotive eCommerce sites as a foundation for conversion rate optimization of those sites.

Why Should You Add Google Tag Manager to Your Magento?

By: Bojan Mareljic, Published: May 12, 2022

Almost every webshop owner heard about Google Analytics, if not using it already as many of them do. And it’s obvious why the Google Analytics tool is so widely used. It’s free, it’s easy to connect to the webshop, and relatively easy to use. It can give the webshop owner/merchant insightful data on user behavior and answers to many questions like who their visitors are and what’s going on in their webshop in general. But, the full benefit of Google Analytics comes together with the use of Google Tag Manager.

Common Google Analytics Mistakes

By: Lucija Majstrovic, Last updated: Aug 28, 2023 | Published: May 09, 2022

Although Google Analytics 4 era is approaching rapidly, we’ve wanted to share the most common Universal Analytics & GTM mistakes we’ve encountered while auditing numerous Google Analytics accounts.

Feel free to take a sneak peek into our most common recommendations that come from the audit report.

A Complete Automotive SEO Guide

By: Mario Mioc, Last updated: Jun 02, 2022 | Published: May 03, 2022

Digital Marketing

As we all know, marketing is important for every possible business but especially for competitive industries like the automotive industry. Besides old fashion marketing channels, we can’t forget digital marketing and especially Search Engine Optimization. Having so much experience specifically in automotive eCommerce development, design, and digital marketing, we’ve prepared an ultimate SEO guide for everyone who finds themself at the start of this journey.

Difference Between GA4 and Universal Analytics [GA4 vs UA]

By: Matej Balatinac, Published: Apr 07, 2022

Google Analytics 4 vs Universal Analytics

When was the last time when you embraced big change easily? Even more so if it was forced upon you? As it happens Google has made it clear that we won’t have an option but to migrate to Google Analytics 4 (GA4). Of course, this is true if we plan to continue using their analytics tool. There’s really no point debating whether this is good or bad. It’s happening nevertheless.

What is Measurement Plan and Why Your Webshop Really Needs One?

By: Matej Balatinac, Published: Mar 13, 2022

Big data has revolutionized the way businesses work. One of the biggest advantages of online stores is the ability to track anything customers do. You can even track what customers almost do at your store. A recent Forrester survey shows that 70% of data decision-makers gather data faster than they can analyze and use it. Still, 67% constantly need more data. This trend will likely accelerate in the years ahead. As a decision-maker, it can be pretty daunting trying to make sense of all that data. Most important thing is to create proper data infrastructure – starting with a measurement plan, but what is a measurement plan?

Manually Enable Enhanced Conversions in GTM

By: Bojan Mareljic, Last updated: Jul 21, 2023 | Published: Mar 07, 2022

Include user-provided data from your website

If you’re trying to manually activate Google Ads enhanced conversions with Google Tag Manager there’s a chance you’ll be stuck at the 4th step in the Instructions for manually Enabling enhanced conversions in the Google Tag Manager tag that says: Click Include user-provided data from your website. Well, that happened to me (and to my unknown friend here :)) when I tried to activate enhanced conversion in several GTM containers. Some tags in some containers did have that option but some didn’t.

How to upgrade to Google Analytics 4?

By: Bojan Mareljic, Last updated: Aug 28, 2023 | Published: Dec 22, 2021

There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing Google Analytics 4 with Google Tag Manager (GTM) on Magento 2 store and what to keep in mind when activating the GA4 property.

Google shopping optimization: How to scale while maintaining ROAS

By: Tea Pisac Benes, Last updated: Aug 28, 2023 | Published: May 06, 2021

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.

One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.

What Is Link Building: Link Building Basics 101

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Apr 08, 2021

Digital Marketing

Link building is often considered the best way to increase search traffic to a website.

However, it needs to be done correctly.

So, before going into this, you need to make sure you have a solid SEO foundation.

Auto Applying Ad Suggestions in Microsoft Ads

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Apr 06, 2021

Digital Marketing

Auto Applying Ad Suggestions in Microsoft Ads

Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.

Now, you may ask yourself why is this a good thing?

Build & optimize the FAQ page on your online store

By: Andreja Cicak, Last updated: Aug 28, 2023 | Published: Jan 15, 2021

2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.

Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.

SEO vs. PPC: Structured data markup for product variants

By: Andreja Cicak, Last updated: Aug 28, 2023 | Published: Oct 14, 2020

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.

Google is concealing your search terms, and it is bad

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Oct 07, 2020

google concealing search terms feature picture

Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.

It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?

Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.

How does Google calculate the monthly budget of your campaigns?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Sep 02, 2020

Digital Marketing

In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.

There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.

Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.

Schema Markup for eCommerce Websites

By: Andreja Cicak, Last updated: Aug 28, 2023 | Published: Sep 01, 2020

Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results.

Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out.

The best way to do it is to add structured data markup throughout your online store.

Not in Buy Box – Status Meaning

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Aug 31, 2020

Digital Marketing

What happens when you decide to check your advertising campaigns on Amazon, finding a message for one of your products saying “Not in Buy Box”?

Do you need to worry when you see that there are no impressions for that product?

The answer is straightforward.

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

By: Tea Pisac Benes, Last updated: Aug 28, 2023 | Published: Aug 28, 2020

Digital Marketing

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading.

Getting started with eCommerce personalization

By: Zoran Vorkapic, Published: Aug 27, 2020

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

How to Check Buy Box Eligibility on Amazon?

By: Davorin Cernoga, Published: Aug 19, 2020

Digital Marketing

How to check Buy Box eligibility on Amazon?

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

Monthly Charging Limit Reached in Google Ads?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Aug 14, 2020

Digital Marketing

Monthly Charging Limit Reached in Google Ads?

What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?

You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.

You can’t set a monthly budget on your Google Ads campaigns.

You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.

When is the time to start selling online?

By: Maja Kokolari, Last updated: Aug 28, 2023 | Published: Jun 10, 2020

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.