Online Marketing

Google shopping optimization: How to scale while maintaining ROAS

Google shopping optimization: How to scale while maintaining ROAS

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics. 

One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.

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Auto Applying Ad Suggestions in Microsoft Ads

Auto Applying Ad Suggestions in Microsoft Ads

Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.

Now, you may ask yourself why is this a good thing?

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Build & optimize the FAQ page on your online store

Build & Optimize FAQ page

2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.

Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.

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SEO vs. PPC: Structured data markup for product variants

SEO vs PPC Structured Data Markup For Product Variants

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.

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Google is concealing your search terms, and it is bad

google concealing search terms feature picture

Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.

It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?

Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.

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How does Google calculate the monthly budget of your campaigns?

google monthly budget inchoo

In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.

There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.

Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.

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Not in Buy Box – Status Meaning

Not in Buy Box – Status Meaning

What happens when you decide to check your advertising campaigns on Amazon, finding a message for one of your products saying “Not in Buy Box”?

Do you need to worry when you see that there are no impressions for that product?

The answer is straightforward.

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Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂 

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading. 

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Getting started with eCommerce personalization

Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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How to Check Buy Box Eligibility on Amazon?

How to check Buy Box eligibility on Amazon?

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

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Monthly Charging Limit Reached in Google Ads?

Monthly Charging Limit Reached in Google Ads?

What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?

You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.

You can’t set a monthly budget on your Google Ads campaigns.

You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.

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When is the time to start selling online?

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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Are you ready for Gen Z eCommerce?

Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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