Digital Marketing

Digital MarketingWelcome to the Digital Marketing post category, your trusted source for all things related to SEO (Search Engine Optimization) and PPC (Pay-Per-Click). As a full-service eCommerce agency, we understand the significance of effective marketing strategies in driving online success.

Our team is dedicated to helping you navigate the intricacies of SEO and PPC to maximize your online visibility and reach. We understand that achieving top rankings in search engine results and optimizing your paid advertising campaigns can be complex tasks. That’s why we provide you with valuable resources, informative articles, and practical tips to demystify these disciplines and help you achieve your online marketing goals.


How do I assess the quality of my landing pages in an eCommerce PPC audit?

How do I assess the quality of my landing pages in a PPC audit for eCommerce_

When it comes to eCommerce, the performance of your PPC campaigns heavily relies on the quality of your landing pages. Assessing their quality is important to ensure they effectively convert visitors into customers. That is a key factor in every PPC audit for an eCommerce business. Regular optimization of your landing pages boosts conversions and improves user experience, leading to a better return on investment. Here is a short guide on how to assess the quality of your landing pages.

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How to Prepare PPC Campaigns for Christmas

How to prepare PPC strategy for Christmas

After the most significant sales days and the madness of Black Friday and Cyber ​​Monday, we haven’t even had time to take a breather, and the Holiday season is already upon us. Numerous brands release colorful new ads during Christmas, offering users products and special deals. If you’re worried that you won’t know how to stand out from the crowd, don’t worry; we’ve got you covered. The following article contains valuable tips we have prepared to help you stay on top of your game during this hectic period.

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The Top 5 eCommerce PPC Mistakes to Avoid

PPC Mistakes to Avoid

We already talked about the main reasons to prioritize PPC Audit, and we also published a quick guide for PPC Audit. Sometimes, one of the most valuable lessons, along with the previously mentioned ones, is also what to avoid. That leads us to today’s topic, where we dive into the most commonly found PPC mistakes while auditing clients’ campaigns. Having done many of them, we decided to detect the mistakes we see repeating among clients, for which we did a PPC audit. And also to help you avoid making the same with your campaigns.

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8 Key PPC Strategies for Black Friday

Black Friday Ads

The biggest sale of the year is just around the corner. It’s not only a great chance for users to save money on their favorite brands but also a golden opportunity for businesses to boost sales and revenue. With some effort with your PPC campaigns, you can catch more conversions and users and achieve results in a short period of time. If you still didn’t start to prepare for it, now is the time! This blog post will reveal our strategies for Black Friday, and early planning is definitely the first one.

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Why should eCommerce Business Owners Prioritize PPC Audit?

Why should eCommerce Business Owners Prioritize PPC Audit?

In the fast-paced world of eCommerce, where every click and conversion counts, ensuring your pay-per-click (PPC) campaigns are performing at their best is critical. Before we jump into the ‘why,’ let’s take a moment to understand the ‘what.’ A PPC audit is an in-depth analysis of your PPC campaigns. It’s the equivalent of examining a high-performance engine, ensuring it runs at peak efficiency. Achieving success with your digital advertising goes hand in hand with it.

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Google Ads for Amazon Products

Google-ads-for-amazon-ads

Google Ads for Amazon products is definitely not a new advertising strategy but has recently become more popular among Amazon sellers. As the Amazon marketplace becomes more competitive, sellers are looking for new ways to find customers and drive traffic directly to their listings without battling it out on crowded Amazon search results pages.

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Google PPC Vs. Amazon PPC: Key Differences

Google PPC Vs Amazon PPC: Key Differences Featured Image

Amazon is a leading retail eCommerce company with a US market share of almost 40% in 2022. At the same time, Google is the biggest search engine, with 93% of the search engine market share worldwide. Unsurprisingly, both companies have an advertising platform that plays a massive role in the online advertising market. We decided to share the knowledge learned from our experience providing eCommerce PPC Services. In this article, we’ll touch on key differences in how advertising works on each platform, and the pros and cons.

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Avoid Account Suspensions With Google Merchant Center Feed Rules

How to use Merchant Center Feed Rules to Avoid Account Suspension

Let’s face it; if you’re running shopping ads, the reality is that you’ve probably gone through product disapprovals and maybe even account suspension warnings in Google Merchant Center. Sometimes the solutions are straightforward and easy, but oftentimes – that isn’t the case. It requires a lot of patience and work, and since the clock until account suspension is ticking, it can get really frustrating and stressful. That’s where Google Merchant Center feed rules can come in handy and provide a quick fix until the core of the issue is completely resolved.

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Guide: How to Create GA4 Audience

Guide: How to Create GA4 Audience

As the 1st of July approaches, now is the last call to set up Google Analytics 4. For those still unfamiliar with the new property, it may be confusing when it comes to creating segments, audiences, etc. If you want to know more about GA4 audiences and how to set them up so they can be useful, keep reading.

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Magento 2 SEO Expert Advice Straight To Your Fingertips

Employees that are in interview

Everyone already knows that in order to bring traffic to your site, you have to work hard. Having put so much effort into a site, who would want it to turn into a ghost town? We’re betting no one… If you agree, your options go in two ways (more or less), you can pay for your traffic or work on optimization a bit harder. Both PPC and SEO bring their value. That means you need the best of both worlds.

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What To Track For CRO of Your Automotive Website

What to track for CRO of your Automotive Website

When it comes to automotive sites (eg. webshops that sell vehicle parts), it’s good to track additional events that can give more insights into visitor behavior, their actions, and needs. In this article, we will summarize and explain additional tracking events that we use in automotive eCommerce sites as a foundation for conversion rate optimization of those sites.

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Why Should You Add Google Tag Manager to Your Magento?

What's a Google Tag Manager

Almost every webshop owner heard about Google Analytics, if not using it already as many of them do. And it’s obvious why the Google Analytics tool is so widely used. It’s free, it’s easy to connect to the webshop, and relatively easy to use. It can give the webshop owner/merchant insightful data on user behavior and answers to many questions like who their visitors are and what’s going on in their webshop in general. But, the full benefit of Google Analytics comes together with the use of Google Tag Manager.

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A Complete Automotive SEO Guide

Automotive-SEO-Guide-Inchoo

As we all know, marketing is important for every possible business but especially for competitive industries like the automotive industry. Besides old fashion marketing channels, we can’t forget digital marketing and especially Search Engine Optimization. Having so much experience specifically in automotive eCommerce development, design, and digital marketing, we’ve prepared an ultimate SEO guide for everyone who finds themself at the start of this journey.

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Difference Between GA4 and Universal Analytics [GA4 vs UA]

Google Analytics 4 vs Universal Analytics

When was the last time when you embraced big change easily? Even more so if it was forced upon you? As it happens Google has made it clear that we won’t have an option but to migrate to Google Analytics 4 (GA4). Of course, this is true if we plan to continue using their analytics tool. There’s really no point debating whether this is good or bad. It’s happening nevertheless.

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What is Measurement Plan and Why Your Webshop Really Needs One?

What is Measurement Plan and Why Your Webshop Really Needs One?

Big data has revolutionized the way businesses work. One of the biggest advantages of online stores is the ability to track anything customers do. You can even track what customers almost do at your store. A recent Forrester survey shows that 70% of data decision-makers gather data faster than they can analyze and use it. Still, 67% constantly need more data. This trend will likely accelerate in the years ahead. As a decision-maker, it can be pretty daunting trying to make sense of all that data. Most important thing is to create proper data infrastructure – starting with a measurement plan, but what is a measurement plan?

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Manually Enable Enhanced Conversions in GTM

Include user-provided data from your website

If you’re trying to manually activate Google Ads enhanced conversions with Google Tag Manager there’s a chance you’ll be stuck at the 4th step in the Instructions for manually Enabling enhanced conversions in the Google Tag Manager tag that says: Click Include user-provided data from your website. Well, that happened to me (and to my unknown friend here :)) when I tried to activate enhanced conversion in several GTM containers. Some tags in some containers did have that option but some didn’t. 

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How to upgrade to Google Analytics 4?

upgrade-to-ga-4

There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing Google Analytics 4 with Google Tag Manager (GTM) on Magento 2 store and what to keep in mind when activating the GA4 property.

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Google shopping optimization: How to scale while maintaining ROAS

Google shopping optimization: How to scale while maintaining ROAS

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics. 

One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.

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Auto Applying Ad Suggestions in Microsoft Ads

Auto Applying Ad Suggestions in Microsoft Ads

Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.

Now, you may ask yourself why is this a good thing?

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Build & optimize the FAQ page on your online store

Build & Optimize FAQ page

2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.

Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.

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SEO vs. PPC: Structured data markup for product variants

SEO vs PPC Structured Data Markup For Product Variants

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.

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Google is concealing your search terms, and it is bad

google concealing search terms feature picture

Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.

It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?

Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.

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How does Google calculate the monthly budget of your campaigns?

google monthly budget inchoo

In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.

There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.

Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.

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Schema Markup for eCommerce Websites

Schema Markup for eCommerce Websites

Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results.

Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out.

The best way to do it is to add structured data markup throughout your online store.

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Not in Buy Box – Status Meaning

Not in Buy Box – Status Meaning

What happens when you decide to check your advertising campaigns on Amazon, finding a message for one of your products saying “Not in Buy Box”?

Do you need to worry when you see that there are no impressions for that product?

The answer is straightforward.

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