Google Analytics and Google Tag Manager Audit

Google Analytics Audit

If you want to ensure your Google Analytics code and tracking are working properly and make data-driven decisions that will improve your Magento store, you came to the right people.


Who performs GA/GTM audit here at Inchoo?

Inchoo’s experts are primarily eCommerce specialists with extensive experience and knowledge in Advanced Analytics and Google Tag Manager.

How long does it take for us to perform the audit?

It depends on the complexity of your current setup. We can say that, on average, it takes one week (per one Google Analytics/GTM account).


Certified Google Analytics and Data Analytics Experts

Our digital marketing specialists are certified experts in both Google Analytics and Google Data Analytics! We also have experience and knowledge from other platforms and technologies that help us generate fresh ideas for growing your business.

You can be rest assured you’ll get a custom set of recommendations based specifically on your business needs that will push your business in the right direction. We know what’s important and how to track it in your analytics account.

What does our Google Analytics Audit service include?

GTM checkup



Do you know how secure is your GTM container usage? We can find that out for you! First things first, our data analysts will see if your GTM container is installed properly and give you recommendations for optimizing your current setup. Our goal is to recommend you tracking which complements your strategy and marketing goals the best. And GDPR/CCPA compliance with your webshop won’t be left out either.


Google Analytics Health Checkup



As a store owner, you probably gaze upon Google Analytics stats every day. But what if you’re making your decisions based on completely inaccurate data? To us, it doesn’t matter if you’re using Universal Analytics (GA3) or Google Analytics 4 property, or if you’re in the place where you’re considering migrating to Google Analytics 4, we can check all that to boost your sales!




After checking all bits and pieces in your analytics, you will receive a report with an overview of all the checked areas. For all our recommendations listed in the report, we will also describe why it is a good thing to implement or test them out.

We try to make our audit reports comprehensive and full of action-taking advice. But, sometimes, there are things that need to be additionally explained. That’s why we’ll be at your service for further suggestions and support.

In our Google Analytics & GTM Audit Report, you will get…

  • A detailed analysis of your current Google Analytics setup
  • Recommendations for additional tracking using Google Analytics features and Google Tag Manager
  • Recommendation on what to migrate to Google Analytics 4 from your Universal Analytics
  • Analysis of goals configuration in your Google Analytics account
  • Events tracking setup (analysis and recommendations for advanced event tracking with Google Tag Manager)
  • eCommerce tracking configuration analysis of tags & triggers


Check out our other Digital Marketing services!


Advanced Analytics with Enhanced eCommerce

Looking for something more long-term? Our data analysts can monitor your store’s performance and take care of your Google Analytics in every way.

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Magento SEO audit

Get yourself a to-do list of needed fixes and recommendations that can be applied to perform better on search engines and generate more traffic to your business.

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eCommerce UX Audit

Our Norman Nielsen certified UX experts can provide you with an insightful and user-focused list of actionable advice on how to improve your eCommerce website.

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That’s why you should hire experts to be sure you’re not missing on any opportunity to grow your business! Fill out the contact form below and let us take care of the rest.

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Check how we can help your business!