eCommerce UX Audit

eCommerce UX Audit Hero Image

With our data-driven approach, get a detailed and in-depth analysis of your store’s usability and expert advice on changes that will improve your user’s experience and increase conversions!

How long does it take?

Our UX audit typically takes 2 weeks to be completed. That’s the average time needed for gathering and analyzing the data, as this is not an automated process.

What will you get?

A detailed (30 - 60 pages) UX report with identified usability issues and recommendations for improving your eCommerce website.

What is a UX Audit?

Inchoo's user experience (UX) audit is an in-depth analysis of how users interact with your store, resulting in a detailed report on clear and useful UX improvement suggestions for your eCommerce website. We’ll analyze the store page by page, from the homepage to the shopping cart and the checkout and look for usability issues and bottlenecks in most common checkout flows we identify.

Our UX audit is performed by our UX experts, who are certified Magento Specialists and UX certified by Nielsen Norman Group.

The audit process and the final report will provide an insightful and user-focused list of actionable advice on how to improve your eCommerce website. Put into action, these changes will result in an improved user experience directly affecting conversion rates, and improving your overall user satisfaction!
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Who should consider performing a UX Audit?

  • eCommerce managers who are experiencing usability, discoverability or accessibility issues on their websites, and need to take the first step in identifying opportunities for improvement.
  • Merchants who are thinking of store redesign, to get a solid foundation to make good, data-driven decisions on design and usability changes.
  • Merchants who want to improve customer satisfaction and their conversion rates.
  • eCommerce professionals who always seek an opportunity to improve their store or need reassuring that their current design is following the best industry practices and, more importantly, the needs of their customers.

How do we perform a UX Audit?

Take a look at our process below. While we place the biggest emphasis on the end result, we combine the state of the art tools and leading industry practices to ensure that during the process we don't leave out anything that's crucial, and that you will get the UX analysis of the highest quality.


Competitive Usability

We'll benchmark your store's usability to those of your competitors. This will give you a clear and concise overview of how your store performs compared to your direct online competition and help identify the areas where you should invest your focus to outperform the competition.

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Heuristic Analysis/Review

After identifying usability issues, we'll get into more details and suggestions for improvement. The thorough site analysis will cover all page types (such as product pages, product lists, shopping cart, and more) and reveal all potential areas that can be improved.

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Data Gathering (Google Analytics, HotJar, User Surveys)

Using tools such as Google Analytics and Hotjar we'll gather data about your typical customer segments, their behavior, and how they interact with the store. Find out who are your typical customers, how do they find your store, and uncover their thoughts on the shopping process.

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Defining User Personas and User Flows

Based on gathered user data, we'll build user personas - most common customer segment, representatives. Personas help us discover customer’s goals and the most popular paths people take in the store. Uncover the most frequent user needs and make it easier for them to achieve them.

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Usability Analysis of Defined Flows

Unlike the previous heuristic analysis, whose goal is to discover frequent the usability issues of the store, following the most popular in-store paths of predefined personas enables us to see which customer segments have the most challenges while completing their goals. Follow your customer steps, from landing on the store to completing a purchase or understand why they’ve exited with a bounce.

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Many website owners are not aware of issues their customers experience while interacting with the store, simply because they don’t shop there themselves. Just think how often do you find yourself using your store’s search function or reading product descriptions in detail like you were to buy the products.

Don't just assume you know your customers and their needs and challenges. Our UX audit will help you understand them and make more informed business decisions, based on real data!

How to implement the findings from UX Audit?

Clear, specific, and useful improvement suggestions you will receive from our UX audit are a great starting point for you to understand what to focus on and what to prioritize in order to improve your eCommerce business results. We can also help you implement some or all of the suggested changes, depending on your plans and existing vendor relationships.

But first, let's start by filling out the form below!


We combine the analytical with creative thinking to design visually attractive and high-converting eCommerce stores. Get in touch and turn your visitors into customers!

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