Blog

We are ready for Plaza Mayor and #MC22ES

Ljiljana, Mladen and Tomislav from Inchoo

Save the date, 13th December 2022! The time has come, and Meet Commerce is happening in Madrid this month. We’ll be able to meet and talk about all the challenges, new technologies and software, and in general, everything that has been on your mind when it comes to eCommerce.

This year’s one-day event will bring together all kinds of business professionals in the eCommerce world. As opposed to the years before, this year’s conference will include many platforms, not just Magento. That means we’ll discuss Magento and other Open Source platforms. SaaS platforms as well. The more, the merrier!

Ljiljana, Mladen, and Tomislav will represent our team this year. They are very excited about reconnecting with the old and also creating new connections. So if you find yourself there, don’t forget to get in touch! We prepared a few words from them for you to get to know them better, but first, a quick intro. Ljiljana is our Project Manager in charge of bringing in some girl power to this team. Mladen is our front-end developer, and Tomislav is our CEO. Let’s dive in a bit more and ask them a few questions.

Tomislav, you’ve been at Meet Magento conferences before, but Meet Commerce offers a different shape. It will introduce multiple platforms. Do you find it beneficial?

Absolutely! eCommerce ecosystem is much more polyphonic compared to previous years. Traditional Magento agencies are introducing new platforms to their Service offer, and it is getting harder to connect a company with a platform. Not only do we have a world with a wider range of platforms, we even have much higher diversity inside Magento than ever before. Let’s look at the frontend, for example. We now have a variety of options for frontend frameworks or starting points. Most popular are Magento traditional frontend, Hyvä, Magento PWA Studio, Vue Storefront, and a few others.

Diversity is exciting because it empowers the creation of tailored solutions to merchant needs. But, I can also see it highly increases the risk to the merchants due to confusion. Very often, they are won by sales pitches that show one side of the technology choice. In a few months of development time, they get stuck. We have many inquiries from merchants that need a rescue from disastrous PWA implementations. Being exposed to professionals who work on other platforms and technologies will help us understand diversity.

What are you excited about besides learning new trends and business practices?

Business aside, I’m excited about seeing my friends from the Magento ecosystem and seeing Madrid. I was there last time in 2015 at Meet Magento Spain.

Mladen, you’ve been a speaker at Meet Magento, correct? What was it like, and what advice do you have for this year’s speakers?

Yes, that is correct. A long time ago, in 2015, I participated in the Belarus Meet Magento conference. You will never forget your first-time speaker at the MM conference. There was a positive mix of fearfulness, concern, and anticipation before entering the stage. At that time, finding relevant information about the subject took a lot of work. So, naturally, I was afraid that my research about the subject and lectures on the topic wouldn’t be enough for the audience. But I managed to prepare a good presentation with some nice examples.

My speech was about the new Magento 2 Checkout, which at that time was a great novelty and an unknown area for most developers, and the subject was a great conversation starter for Q&A. And the advice for this year’s speakers would be not to be afraid to choose a new unknown topic or one that no one has yet covered. Be brave.

What are you hoping to visit except the conference?

To be honest, I’ve never been to Madrid before. So it will help to manage the same short sightseeing. For example, Royal palace, Buen Retiro Park, and check a few random tavernas.

Ljiljana, this is your first conference of this kind. What are your expectations of the Meet Commerce conference?

I heard many good things about previous Meet Magento conferences, such as it is a great source of valuable information and a great atmosphere event. Also, I’m glad that the first one I’m about to attend gathers a broad eCommerce community, not just Magento. I’d like to know what the community thinks about the new Magento roadmap and future development plans—looking forward to talking to experts and exchanging opinions on approaches for growth strategies and new builds.

So Ljiljana, you are heading to Madrid as well. Have you ever been there?

I visited beautiful Madrid in 2012, attending the Erasmus+ leadership seminar. I love the city and the vibe. It will be great to walk the Madrid vivid streets again.

Plaza Mayor place on Inchoo Wall
Plaza Mayor plate from last conference is still proudly hanging at our office wall!

We also managed to catch a few words from the organizer Ignacio Riesco himself.

Interactiv4 and Snowdog organized many Meet Magento Conferences over the years. Why did you choose the Meet Commerce concept this year?

The market has more reliable options out there, and the trends are changing. We love Magento, and we still think it is one the best solution to make our merchants grow with no constraints (B2C or B2B),… but the competition is tight, and we want to be inclusive, share and learn from diversity. Following this concept, we open the conference to more platforms. This way, we can reach more people and more audience and enrich the experience to our main star: the merchants. We also want to reunite the best professionals under the same roof, no matter the platform they use, and to show the world how strong the eCommerce ecosystem is.

We are very excited to get in touch with new and old connections, learn something new and have fun in the process! As this conference gathers many, we encourage you to check it out and get your tickets. And if you already have yours, remember to drop us a message!

Read more

What to track for CRO of your Automotive Website

What to track for CRO of your Automotive Website

When it comes to automotive sites (eg. webshops that sell vehicle parts), it’s good to track additional events that can give more insights into visitor behavior, their actions, and needs. In this article, we will summarize and explain additional tracking events that we use in automotive eCommerce sites as a foundation for conversion rate optimization of those sites.

Read more

Why should you add Google Tag Manager to your Magento?

What's a Google Tag Manager

Almost every webshop owner heard about Google Analytics, if not using it already as many of them do. And it’s obvious why the Google Analytics tool is so widely used. It’s free, it’s easy to connect to the webshop, and relatively easy to use. It can give the webshop owner/merchant insightful data on user behavior and answers to many questions like who their visitors are and what’s going on in their webshop in general. But, the full benefit of Google Analytics comes together with the use of Google Tag Manager.

Read more

Automotive Website UX Challenges Resolved

automotive parts website design

Automotive parts website design has its challenges and they are revolving around parts search & fitment. Being in this industry for a long time, we’ve learned so much from observing an infinite number of visitors, converters, and returned buyers. We will be sharing our best practices in this blog post so keep reading!

Read more

A Complete Automotive SEO guide

Automotive-SEO-Guide-Inchoo

As we all know, marketing is important for every possible business but especially for competitive industries like the automotive industry. Besides old fashion marketing channels, we can’t forget digital marketing and especially Search Engine Optimization. Having so much experience specifically in automotive eCommerce development, design, and digital marketing, we’ve prepared an ultimate SEO guide for everyone who finds themself at the start of this journey.

Read more

Difference between GA4 and Universal Analytics [GA4 vs UA]

Google Analytics 4 vs Universal Analytics

When was the last time when you embraced big change easily? Even more so if it was forced upon you? As it happens Google has made it clear that we won’t have an option but to migrate to Google Analytics 4 (GA4). Of course, this is true if we plan to continue using their analytics tool. There’s really no point debating whether this is good or bad. It’s happening nevertheless.

Read more

What is measurement plan and why your webshop really needs one?

What is measurement plan and why your webshop really needs one?

Big data has revolutionized the way businesses work. One of the biggest advantages of online stores is the ability to track anything customers do. You can even track what customers almost do at your store. A recent Forrester survey shows that 70% of data decision-makers gather data faster than they can analyze and use it. Still, 67% constantly need more data. This trend will likely accelerate in the years ahead. As a decision-maker, it can be pretty daunting trying to make sense of all that data. Most important thing is to create proper data infrastructure – starting with a measurement plan, but what is a measurement plan?

Read more

Manually enable Enhanced Conversions in GTM

Include user-provided data from your website

If you’re trying to manually activate Google Ads enhanced conversions with Google Tag Manager there’s a chance you’ll be stuck at the 4th step in the Instructions for manually Enabling enhanced conversions in the Google Tag Manager tag that says: Click Include user-provided data from your website. Well, that happened to me (and to my unknown friend here :)) when I tried to activate enhanced conversion in several GTM containers. Some tags in some containers did have that option but some didn’t. 

Read more

How to upgrade to Google Analytics 4?

upgrade-to-ga-4

There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing Google Analytics 4 with Google Tag Manager (GTM) on Magento 2 store and what to keep in mind when activating the GA4 property.

Read more

How to get ready for Black Friday

get-ready-for-black-friday-as-merchant

Magento merchants (and other eCommerce business owners) all over the world are starting the holiday season with one big (probably red) mark on their calendar – THE Black Friday. Here are a bunch of helpful tips on setting up your eCommerce store, SEO & PPC strategy, and making important hosting adjustments in order to go through this period as smoothly as possible.

Read more

How much does an eCommerce site cost?

How much does an ecommerce website cost?

We have been getting so many questions on how much an online store cost? Let us give you a short overview of all factors influencing online store pricing to clarify things.

First of all, there is no one size fits all solution. So be aware there is no short answer to the question. How come?

Read more

3 best open-source eCommerce platforms in 2021

top 3 open-source platforms

If you are a business owner who has decided to start an online business, one of the most important things you need to decide on which platform you will begin your eCommerce store.

Every business is a story for itself, and the beauty of eCommerce is that almost everybody can find the best solution and platform for themselves. Every merchant has their preferences regarding the choice of software to set up their store.

Before choosing the right platform, you need to take a step back and understand the fundamental differences between the SaaS and Open-source models.

Read more