Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.
And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce.
Read moreWith great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.
Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?
Read on!
Read moreB2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.
This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.
What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.
Read moreWe’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.
Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.
Check out the details below.
Read moreB2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.
With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.
And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.
Read moreFor every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.
In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.
We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.
Read moreShop4runners and Inchoo go way back together. In 2014, we started the support of the existing site for these running experts. In 2015, the support leveled up to the point where we modified the existing theme to make it more responsive alongside cleaning the project from numerous core rewrites and bad practices. Their Magento 1.6.2. store was stable, but couldn’t stay that way for too long. After years of operations without performing a major upgrade, the technical debt became too high. It needed a boost!
Read moreWe’re happy to share with you our Magento PWA Demo! Created by our team, based on PWA Studio tools and practices. Check out the highlights and key features below and see the demo in action!
Read moreMagento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.
Read moreB2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.
And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.
Read moreTo kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills.
Read moreIf you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?
Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.
Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?
Read moreProgressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.
If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.
Read moreERP (Enterprise Resource Planning) presents the “backbone” of your business and powerful software system designed to integrate and unify the main functional areas of your organization. The benefits of ERP and eCommerce integration are immense when the process is done the right way. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform?
Read moreHi everyone, in my first-ever article, I’ll show you how to setup your custom theme workflow in the latest Sylius release (1.3.0), powered with webpack and with latest Symfony 4 standards. If you haven’t read Stanislav’s articles about Sylius frontend overview and setting up a custom theme, go check it out so you can understand this part completely. 🙂
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