Inchoo's Blog

How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

By: Zrinka Antolovic, Sep 19, 2019

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

The time has come to… make some plans if you’re on Magento 1

By: Aron Stanic, Sep 12, 2019

eCommerce Talk

Being a “Magento merchant” has resonated with the eCommerce industry throughout this decade. Many businesses were proud to be a part of this vibrant and innovative ecosystem that took the global open source eCommerce platforms market by storm.

Magento has been, and still is, almost a household name for anyone in the eCommerce business. Hey, it even tipped the scales in the Magneto vs Magento fight.

And with hundreds of thousands of stores out there still running on Magento, vast majority is still using its inaugural version, Magento 1. Now the time has come to make some decisions. Read on to see how you can make the right choice for your business!

Implement search intent keywords for better eCommerce results

By: Bruno Mitrovic, Aug 29, 2019

Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.

To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.

Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.

Magento 2 logging

By: Matej Maricic, Aug 25, 2019

Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard.

Magento 2 comes with built-in logging solution based on Monolog Library which will be analyzed further in this article.

Meet our team at ad:tech London!

By: Zrinka Antolovic, Aug 22, 2019

ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.

We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event here! Read on to get all the details!

Common UX annoyances and misconceptions in mobile eCommerce

By: Zoran Vorkapic, Aug 21, 2019

It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.

Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.

In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.

Zee & Co are eCommerce Awards 2019 finalists!

By: Aron Stanic, Aug 16, 2019

We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.

Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.

Magento 2 Customer Groups Configuration

By: Josip Kovacevic, Aug 13, 2019

Have you ever wondered how to apply different rules, discounts or tax rates only to a selected group of users? You’ve come to the right place! In this article, you will find out what customer groups are used for in Magento and how to use them.

How did we standardize Magento 2 frontend development?

By: Ljiljana Milkovic, Aug 06, 2019

Many Frontend developers in the Magento community felt a certain level of pain when they started working on their first Magento 2 project. So did we! “This is just a start. I will be faster on the next one“, was a common statement. However, new projects arrived and frontend development was still not as fast as it was with Magento 1.

To improve the speed, efficiency, joy of work and team synergy, our frontend team decided to refine our development processes. After a few completed projects, we got an idea of how to do things better and quicker. Modernizing the approach we’ve been using.

How to save custom data in cache in Magento 2

By: Lukas Scharmitzer, Jul 30, 2019

Recently I was working on rendering images on a custom template. More precisely, I created a widget for inserting pictures that serve as a picture loader. And by default, the administrator has to input some parameters (width, height, alt) and if he decides, he could upload another image.

Reference for creating a widget tutorial could be seen here. The exciting part of the task was when the widget is saved on some of the Magento pages and loaded on i.e. ‘About Us’, image or images and parameter values have to be saved in the cache.

So when you visit ‘About Us’ another time, image content will be served instantly.

In this article, we’re going to save simple custom data inside the cache and load it when Magento renders the template.

How to generate SSH keys for Git authorization

By: Hrvoje Ivancic, Jul 25, 2019

Hi there! This post will be pretty straightforward and will cover Windows, Mac, and Linux, so if you don’t know how to do it already, read on.

How to set up Google Shopping promotion: Magento 2 & Google Merchant Center side

By: Tea Pisac Benes, Jul 23, 2019

Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?

Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!

We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines.

15 Proven Tips For Choosing An eCommerce Agency

By: Davorin Cernoga, Jul 17, 2019

eCommerce Talk

“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?

I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.

But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.

Now, the question is – is it really that difficult to choose the right eCommerce agency?

To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.

SEO Checklist for Magento 2 Migration

By: Andreja Cicak, Jul 11, 2019

June 2020 brings us many changes since Magento 1 support is coming to an end. Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) revenue doesn’t get lost during the migration.

Migration to Magento 2 is stressful for every store owner, but the change is inevitable. We have already prepared a list of the most common SEO mistakes during the migration, but we wanted to do more, so we decided to create this SEO checklist to make your transition as smooth as possible.

Google Ads Local Action Conversions

By: Davorin Cernoga, Jul 08, 2019

Online Marketing

What happens when you check your conversion action tab and see new ones that you haven’t set up yourself? You may think at first that someone has unauthorized access to your campaigns, but then, you see that source for these conversions is “Google hosted”.

You have just discovered Local Actions Conversions in your Google Ads account. Google system has set up these automated conversions. Let’s dig in and learn a little more about them, shall we?