Blog

Initial preparation for an eCommerce project

Aug 18, 2017 eCommerce Talk, Magento, Magento 2 Leave a comment

Working in web development company is really interesting, especially when you work in the company that deals with many different projects across many different industries. Every day is pretty challenging and you have to manage a lot of things to make it work. However, I can only imagine how you as our clients feel when you need to contact us about your new projects, as eCommerce can sometimes be a bit overwhelming even for seasoned players, not to mention the beginners…

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Importance of style guides in design

Jul 27, 2017 eCommerce Talk Leave a comment

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).

We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos.

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Magento 2 Custom CMS page layout

Jul 25, 2017 Magento 2 1 Comment

We’ve had a request to add a new custom layout for CMS pages in one Magento shop.
This can be very useful and can save you a lot of time for different static pages of your shop.

In this example we’ll create a layout named Inchoo Layout.

We should focus on two xml files: layouts.xml and page_layout/inchoo-layout.xml under Magento_Theme folder.

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Why you should do keyword research for your eCommerce store

Jul 20, 2017 eCommerce Talk, Online Marketing 1 Comment

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

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Adding videos to product page in Magento2

Jul 10, 2017 Magento 2 Leave a comment

Today is even impossible to imagine a good product detail page without product video/s. In Magento 2, adding videos to the product details page is quite easy. The major problem is in most cases with an initial setup. Most of the product videos already exist online, either on youtube.com or vimeo.com. In the first case, it’s the most popular video publishing platform and for vimeo.com we can say it is more or less dedicated to professionals and photo/video enthusiast.

Google, company behind youtube, set few rules regarding sharing and embedding videos to other domains, in our case our online store. They require to have enabled youtube API key if you want to use embedding youtube videos beyond simple grabbing embed code from youtube videos page.

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Klevu – search engine that will increase revenue, self-learn and improve UX

Jun 28, 2017 eCommerce Talk, Magento 2, Search 3 Comments

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

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Blogging for merchants: attract visitors to your eCommerce site

Jun 27, 2017 Online Marketing 2 Comments
blogging for merchants

Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and just there to fill out the blank space – you’re not using the full potential of the blog section on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants, that can help you boost your eCommerce website’s online reputation.

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Why so Sylius?

Jun 20, 2017 eCommerce Talk 2 Comments

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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