Blog

How can machine learning improve your B2B online sales?

B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.

With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.

And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.

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Top challenges and best practices in ERP and eCommerce integration

For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.

In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.

We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.

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Reinventing the running game for a German retailer shop4runners

Shop4runners and Inchoo go way back together. In 2014, we started the support of the existing site for these running experts. In 2015, the support leveled up to the point where we modified the existing theme to make it more responsive alongside cleaning the project from numerous core rewrites and bad practices. Their Magento 1.6.2. store was stable, but couldn’t stay that way for too long. After years of operations without performing a major upgrade, the technical debt became too high. It needed a boost!

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Calling out all Magento developers who want to improve their testing skills – visit MageTestFest!

Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.

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Meet us in London at B2B Marketing Expo!

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

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Behind the scenes with one Magento PWA Studio contributor

To kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills.

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(Why) should your designer be Magento certified?

If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?

Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.

Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?

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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Integrating ERP with eCommerce platform

ERP (Enterprise Resource Planning) presents the “backbone” of your business and powerful software system designed to integrate and unify the main functional areas of your organization. The benefits of ERP and eCommerce integration are immense when the process is done the right way. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform?

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Sylius custom theme development – Setting up workflow powered with webpack and Symfony 4 best practices

Hi everyone, in my first-ever article, I’ll show you how to setup your custom theme workflow in the latest Sylius release (1.3.0), powered with webpack and with latest Symfony 4 standards. If you haven’t read Stanislav’s articles about Sylius frontend overview and setting up a custom theme, go check it out so you can understand this part completely. 🙂

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Sylius custom theme development – Create a theme

To continue contributing to the series of blog posts about Sylius theme development, I would like to dig deeper in creating and modifying the custom theme. I’ll write about the scenario where the client wants to implement a custom design and use their own theme for the frontend experience. There are also a few things to explain in term of Sylius theming, customizing template, and creating and using new custom theme, so I’ll cover that too.

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Meet Magento Croatia 2018 recap with presentations and photos

The words, the photos, the video – not even all those things combined could sufficiently convey the incredible atmosphere that was created around Meet Magento Croatia 2018! This year, almost 230 delegates from 17 countries came to Osijek! Developers, agencies, merchants, we all gathered to meet Magento and to meet and greet each other. We at Inchoo are beyond honoured to have had the privilege to welcome everyone in our hometown!

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Sylius custom theme development – initial setup

This post is for you if you are a frontend developer working on Sylius eCommerce platform and you want to build a custom theme for your client. Sylius is mostly oriented towards backend developers and frontend part is only necessary to show what can be built on top of the platform. Frontend segments don’t come with much documentation or guidance, and what is available will help you with the kick start, but after that, you are on your own.

But wait, please, don’t be scared, this platform is actually very easy to use and modify once you master it. In the end you will be able to create anything what you or your client wants. In the very near feature in one of the next releases we are looking forward to seeing a new default theme for Sylius that has all out of the box functionalities which will show the true power of Sylius and what can be built on top of it.

In the meantime, read on…

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Magento PWA Studio: Routing and Root Components

Routing in React is quite complex, and trying to adapt it to work with Magento 2 can be a very challenging task, considering how many URL-related functionalities (like URL rewrites) Magento 2 offers. Luckily, Magento PWA Studio comes with a built-in solution for handling Magento 2 URL-s which is very flexible. In this article, we are going to take a look at the Magento PWA Studio routing and Root Components concept.

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