Blog

Moving the Add to Cart validation error message on product page

By: , Sep 15, 2020

One quite often overlooked, but very important issue might happen because of design changes in the Add to Cart section on the Product Detail Page (PDP) in Magento 2.

This section is very likely to vary from project to project, but regardless of the scope of work and the volume of these changes, error validation on the Quantity field must not cause any issues whatsoever.

In this article, I will show you what needs to be done in such a case, which should be very easy and straightforward to implement in your custom theme.

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5 UX improvements for Magento checkout page design

By: , Sep 08, 2020

Magento 2 checkout page is the crucial page of your Magento 2 store. It is the final stage of the checkout flow and only motivated users interested in purchasing your products will reach this step.

Many still remember the complicated 6-step Magento 1 checkout. Compared to that, checkout in Magento 2 has been significantly improved. Yet, there are some usability problems that we encountered during our analyzes, and there’s always room for improvement.

In this blog post, we’ll suggest design improvements for 5 known usability issues on the checkout page in Magento 2

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How does Google calculate the monthly budget of your campaigns?

By: , Sep 02, 2020

In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.

There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.

Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.

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Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

By: , Aug 28, 2020

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂 

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading. 

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Getting started with eCommerce personalization

By: , Aug 27, 2020

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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How to Check Buy Box Eligibility on Amazon?

By: , Aug 19, 2020

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

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Monthly Charging Limit Reached in Google Ads?

By: , Aug 14, 2020

What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?

You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.

You can’t set a monthly budget on your Google Ads campaigns.

You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.

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What’s New in Magento 2.4? Features and Benefits for Merchants Explained

By: , Aug 06, 2020

Released on 28 July 2020, the new Magento 2.4 comes with a long list of new features, bug fixes and security enhancements to the world’s no.1 e-Commerce platform.

What is new in Magento 2.4?

  • New and improved default search engine
  • Improved Media Gallery
  • New feature Seller-Assisted Shopping
  • New feature Purchase Approval Workflows (only for Magento Commerce)
  • Two-factor authentication for improved security
  • Higher technical requirements overall
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Best practices for Magento cart page design

By: , Jul 27, 2020

The shopping cart sits near the end of the shopping flow – just a step before the actual checkout and payment process. It’s the place where totals, discounts, taxes, and shipping costs get calculated. Most importantly, it is a magical place where the final purchase decision often happens.

Besides providing an order overview, the cart page is also an ideal place to show some vital purchase information that can weigh in the purchase decision. It can also offer products for impulse shopping to increase the average cart value.

However, we often see shopping cart pages having high abandonment rates. There are many disappointments customers can face on the cart page and leave the store before completing the purchase. Here are some tips for Magento cart page design to lower those abandonment rates and push your customers to the checkout!

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Magento 2 Webhook Notifications

By: , Jun 29, 2020

Webhooks are used to indicate when an important event has occurred, usually by sending a notification in the form of a message to a specified webhook URL or endpoint. This can be really useful for certain events, like when a customer makes an order or leaves a comment.

It can also be a really handy way for developers to get instantly notified when an exception occurs, providing them with the information they need to quickly locate and fix the issue.

In this article, I will show you how to create a module that allows you to configure your very own webhooks for Magento 2, utilizing the Incoming Webhooks feature from Slack.

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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

By: , Jun 19, 2020

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Best practices for Magento product page design

By: , Jun 16, 2020

Product pages are the center stages of any web store. They carry significant weight in the purchase decision, and they are often the landing pages for people coming from search engines. It’s, therefore, important that product pages perform flawlessly for the customers.

Magento’s product page layout comes with several key elements, such as product name, product gallery, descriptions, pricing, CTAs, reviews, and upsells. Still, it leaves plenty of room for enhancements that can be incorporated into the product page design.

We’ll cover some of the fundamentals of Magento product page design and see how we can utilize existing elements and expand them to achieve more benefits for both your customers and your eCommerce business!

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