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Blogging for merchants: attract visitors to your eCommerce site

blogging for merchants

Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and just there to fill out the blank space – you’re not using the full potential of the blog section on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants, that can help you boost your eCommerce website’s online reputation.

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Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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Inchoo won The Golden Marten Award

Inchoo won The Golden Marten Award

After 9 years in business, Inchoo won The Golden Marten Award (Zlatna kuna), traditionally given to the most successful local companies by the Croatian Chamber of Economy. We received it as the best small company in Osijek-Baranja County. Why did we win it for 2016? There were 21 distinct areas that were rated and Inchoo had very high scores in employment increase, average salary, non-material assets, financial stability and self-funding.

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Declare static types to keep bugs away?

Introduction

A lot of programmers feel that for any larger projects static types offer a huge benefit.
Readability too, not only validation.
Some argue that tests can replace types, I agree if we are only talking about code validation.
But static types are empowering in other situations too. Reading code is easier since types describe code and fewer assumptions have to be made about inputs and outputs. Basically, additional documentation which is always in sync with the code.

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Bypassing Magento 2 layout update restrictions in Admin

Magento’s layout system has been vastly improved in Magento 2 to be more accessible, more powerful and to be more streamlined. But, for some reason, only a very small subset of layout functions is made available for use in Magento 2 Admin (category layout XML updates, to be more precise). In this article, we’re going to show a very simple way of bypassing this pesky restriction.

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Learning and adrenaline – Inchoo Learning Day #9

We had another Inchoo Learning Day in Baranja on Friday, May 26. It is a day when all of us Inchooers collectively leave our offices and enjoy the beauties of Slavonia and Baranja, and combine learning with team building activities.

This was the 9th Inchoo Learning Day (ILD) in a row. This time; Zlatna Greda, an eco center about 30 km from Osijek, in the middle of forest. Zlatna Greda is an organized concept that provides a practical experience of coexistence with nature as a place to learn, but also as a place to have fun; you can visit the adrenaline park, take a walk, or see the animals. It’s like a house in nature which functions through practical examples of sustainable growth, such as the renewable energy sources, waste separation, social entrepreneurship and responsible business conduct.

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Are you in for some RWD workshop? Vitaly Friedman from Smashing Magazine is coming to Osijek, Croatia

We are proud to announce an awesome Responsive Web Design workshop by one and only Vitaly Friedman! This writer, speaker, author and editor-in-chief of Smashing Magazine will get up on stage at Inchoo’s hometown Osijek with smashing workshop “New Adventures in Responsive Web Design”.

Faculty of Economics at Osijek will be the main point of this event on June 17 from 9AM to 6PM.

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More/Less functionality in Magento2

While working on a Magento 2 project for our client, I was supposed to create more/less button, which is not part of neither Blank or Luma themes. The button should be on product page, but only inside of Details tab on desktop (accordion on mobile), which displays product description field in Admin.

Before we get started, I have created a custom theme (Inchoo/MoreLess that is extending Blank theme), make sure to update the correct path for your theme as we go along. The code was written on latest (2.1.6) installation with sample data.

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A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

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