Blog

Magento 2 SEO expert advice straight to your fingertips

Employees that are in interview

Everyone already knows that in order to bring traffic to your site, you have to work hard. Having put so much effort into a site, who would want it to turn into a ghost town? We’re betting no one… If you agree, your options go in two ways (more or less), you can pay for your traffic or work on optimization a bit harder. Both PPC and SEO bring their value. That means you need the best of both worlds.

Read more

What to track for CRO of your Automotive Website

What to track for CRO of your Automotive Website

When it comes to automotive sites (eg. webshops that sell vehicle parts), it’s good to track additional events that can give more insights into visitor behavior, their actions, and needs. In this article, we will summarize and explain additional tracking events that we use in automotive eCommerce sites as a foundation for conversion rate optimization of those sites.

Read more

Why should you add Google Tag Manager to your Magento?

What's a Google Tag Manager

Almost every webshop owner heard about Google Analytics, if not using it already as many of them do. And it’s obvious why the Google Analytics tool is so widely used. It’s free, it’s easy to connect to the webshop, and relatively easy to use. It can give the webshop owner/merchant insightful data on user behavior and answers to many questions like who their visitors are and what’s going on in their webshop in general. But, the full benefit of Google Analytics comes together with the use of Google Tag Manager.

Read more

Automotive Website UX Challenges Resolved

automotive parts website design

Automotive parts website design has its challenges and they are revolving around parts search & fitment. Being in this industry for a long time, we’ve learned so much from observing an infinite number of visitors, converters, and returned buyers. We will be sharing our best practices in this blog post so keep reading!

Read more

A Complete Automotive SEO guide

Automotive-SEO-Guide-Inchoo

As we all know, marketing is important for every possible business but especially for competitive industries like the automotive industry. Besides old fashion marketing channels, we can’t forget digital marketing and especially Search Engine Optimization. Having so much experience specifically in automotive eCommerce development, design, and digital marketing, we’ve prepared an ultimate SEO guide for everyone who finds themself at the start of this journey.

Read more

Difference between GA4 and Universal Analytics [GA4 vs UA]

Google Analytics 4 vs Universal Analytics

When was the last time when you embraced big change easily? Even more so if it was forced upon you? As it happens Google has made it clear that we won’t have an option but to migrate to Google Analytics 4 (GA4). Of course, this is true if we plan to continue using their analytics tool. There’s really no point debating whether this is good or bad. It’s happening nevertheless.

Read more

What is measurement plan and why your webshop really needs one?

What is measurement plan and why your webshop really needs one?

Big data has revolutionized the way businesses work. One of the biggest advantages of online stores is the ability to track anything customers do. You can even track what customers almost do at your store. A recent Forrester survey shows that 70% of data decision-makers gather data faster than they can analyze and use it. Still, 67% constantly need more data. This trend will likely accelerate in the years ahead. As a decision-maker, it can be pretty daunting trying to make sense of all that data. Most important thing is to create proper data infrastructure – starting with a measurement plan, but what is a measurement plan?

Read more

Manually enable Enhanced Conversions in GTM

Include user-provided data from your website

If you’re trying to manually activate Google Ads enhanced conversions with Google Tag Manager there’s a chance you’ll be stuck at the 4th step in the Instructions for manually Enabling enhanced conversions in the Google Tag Manager tag that says: Click Include user-provided data from your website. Well, that happened to me (and to my unknown friend here :)) when I tried to activate enhanced conversion in several GTM containers. Some tags in some containers did have that option but some didn’t. 

Read more