What do you first think of when somebody mentions Venice? Is it Basilica di San Marco, or gondolas, or Murano glass, or perhaps Carnevale? No matter what your answer will be you surely heard of all those amenities… But I bet there is one thing you also heard of, but not so much in the Venice context! It is Meet Magento Italy conference!Read more
Symfony 4, (further in the text – Symfony) for templating provides twig bundle, which is a very useful templating engine. It is built by SensioLabs – the company behind Symfony. Besides Symfony, there are more platforms supporting Twig such as Drupal8, eZPublish, phpBB, Piwik, OroCRM, etc. In this article we will cover the basics and show how to extend them. Twig is by default not installed with Symfony, you need to include symfony/twig-bundle with the composer (composer require symfony/twig-bundle).Read more
As many folks that have attended Imagine conference will write a blog post about their experience, I was wondering how my blog post could differ. I don’t want to just share what was happening there, as this whole adventure is hard to put into the words and Magento has already covered it pretty well.
But let’s see what I will be able to deliver.Read more
Ten years ago, Croatian Commercial Court published a statement that Inchoo is registered as a legal entity. Oh boy, it was an adventure since. That 2008 was very exciting for the eCommerce ecosystem. Recession was in the news all over the world. Many businesses started to optimise their costs and many merchants opened their online sales channels. On top of that, many new eCommerce businesses started to appear.Read more
Development has been rapidly growing. In fact, at this stage, it has grown so much that it puts a lot of pressure on developers to become super-humans. However, the developers should do what they’re best at, and that is writing code without having to struggle with a local setup. Luckily, there are tools that help developers focus more on code and less on the environment.Read more
For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.
Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with three platforms: Magento, Sylius and Shopify and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.
Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.Read more
Whether it’s a website, an app navigation, your mobile phone menu or the menu in your car – navigation is one of the fundamental features of every digital product. By providing clear and well-structured navigation, you relieve your users of confusion. This makes it easy for them to find what they’re looking for. If users can’t find their way around your product it will frustrate them.Read more
Twitter feed is filled with #MagentoImagine and #RoadToImagine posts, and they are a delight to watch. The community is showing its strength once again. We can’t say this enough, but there is no community like Magento community! Am I right or am I right?Read more
When thinking about the ideal job, it is the one that allows you to use your talent the best way possible, where your virtues can come forward, and peculiarities aren’t considered weaknesses. You’ll know it’s worthwhile if you have the will to get up from your warm and cosy bed on a cold, dark Monday morning.
The office manager position at Inchoo gave me the opportunity to put some of my most prominent characteristics to use and take joy in doing so. Even though this position is not new in business world, many people don’t know what its real purpose is, what are the daily responsibilities, and what the position’s requirements and expectations are.Read more
You have probably heard of PHP framework called Symfony, today I will share my and Inchoo’s experience with this great framework. You can basically do anything in Symfony, but the most important question you should ask yourself is: Should I use Symfony for my application? In order to help you answer the question, I will try to explain basic concepts, give my thoughts and share some experiences in eCommerce development.Read more
Reserve 28th and 29th of September 2018 for the second Meet Magento Croatia!
Last year we hosted a crowd of more than 200 participants from 18 countries at first ever Meet Magento in Croatia! If you were there, you had the opportunity to learn from and mingle with developers, merchants, and eCommerce specialists. And attend an awesome party, because at Inchoo – we know how to have fun!Read more
Ever since Magento announced their PWA (Progressive Web App) Studio and PWA solutions like Deity started gaining traction, people were more than eager to learn more about how PWA would affect Magento platform and the world of eCommerce in general. Reacticon sought to provide some more in depth information about technologies that will become integral part of our workflow in the near future.Read more
An idea for writing this blog post inspired me for implementing this feature on two Magento 1 projects, on first project it was one of many changes that were part of A/B testing, on the second one it was part of creating a new visual identity for clients store.
So, what basically is sticky sidebar and why should it be used to improve your conversion rate? Well, just like sticky header, the purpose of sticky sidebar is to have the sidebar element displayed in the viewport at all times (or an at least, when some conditions are met). This is ideal place to move the product options (configurable dropdowns, image swatches etc), add to cart button or any other element that is important for your product. With this being said, your customer is free to browse all of the content on your product and once the decision has been made to purchase the product, the add to cart button is just waiting to be clicked on!Read more
Sometimes there are cases where a lot of data processing needs to be done and using Magento models and resources is either too slow or too intensive for your solution. This is when Zend framework on which Magento is built upon jumps in. Naturally, you can write raw php/mysql functionality for your needs, but if you want to keep your code clean and reusable, using Zend functionality is the way.Read more
We have talked about Klevu in one of our previous articles – what it is, how to install and use it, and most important, how it can improve your store. In this article we are going to focus on Search Results Page. Make sure you have at least Klevu Premium pricing plan to have the ability to chose template at all. 🙂Read more