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Skills to run an eCommerce business

Skills to run an eCommerce business featured image

What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out.

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Ecommerce in (and after) the Age of Covid – 5 Things Your Business Can Do To Thrive

Ecommerce in (and after) the Age of Covid – 5 Things Your Business Can Do To Thrive

Almost a whole year into the global coronavirus pandemic, its shocking impact on retail is evident and the eCommerce Boom of 2020 has been felt across industries.

For the first time ever, it basically doesn’t matter what your business model or preferred sales channel might be. Every business is put in a situation without alternative. Either make the most of your online sales or risk demise.

The pandemic has sparked a prolonged period of eCommerce adoption that doesn’t seem to be ending any time soon.

What can your business do to still capitalize on this upsurge in eCommerce? With everything going on, how to know what to focus on? We give a little roundup and our best advices in this blog post.

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Add static content in Magento Checkout address form

static content m2 checkout inchoo feat

If you are reading this, you are probably looking for an easy way to add static content to the Checkout address fieldset.

If you open the Magento Checkout module, you will notice technology complexity of the Magento Checkout. When you consider Knockout, HTML, PHTML, XML, JS – such a mix of technologies can often make a simple straightforward task seem super complicated.

Usually, if you need to edit something on the Checkout, you need to create a custom module, which will override the Layout Processor. This approach makes sense if the Checkout modification is complex and there needs to be some kind of a dynamic.

But for simple tasks, such as updating input placeholders, adding the notes to the inputs or adding the text between inputs – custom modules are an overkill.

Let me share with you a simple frontend solution for situations when we need to add some text or an image banner, for example between the Last Name input and the Company input.

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eCommerce Returns Management – a simple solution from the Fashion industry

Returns management

Returns can be a major headache for eCommerce retailers. While in-store purchases don’t get returned so often, there are estimates that customers return up to 40% of goods bought online.

This is especially the case in the Fashion & Apparel industry. Online store customers can’t touch the product, hold it nor feel it during online shopping.

Some customers deliberately resort to the practice of over-ordering. This increases the quantity of returns and their negative environmental footprint.

Since the Covid-19 pandemic turned the online store into the only sales channel for many retailers, the problem with returns is more critical than ever.

In this blog post, we’ll demonstrate how one of our clients improved their returns management by developing a custom Returns Portal on the Magento platform.

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SEO vs. PPC: Structured data markup for product variants

SEO vs PPC Structured Data Markup For Product Variants

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.

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Google is concealing your search terms, and it is bad

google concealing search terms feature picture

Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.

It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?

Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.

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Moving the Add to Cart validation error message on product page

Moving the Add to Cart validation error message on product page

One quite often overlooked, but very important issue might happen because of design changes in the Add to Cart section on the Product Detail Page (PDP) in Magento 2.

This section is very likely to vary from project to project, but regardless of the scope of work and the volume of these changes, error validation on the Quantity field must not cause any issues whatsoever.

In this article, I will show you what needs to be done in such a case, which should be very easy and straightforward to implement in your custom theme.

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5 UX improvements for Magento checkout page design

5 UX improvements for Magento checkout page design

Magento 2 checkout page is the crucial page of your Magento 2 store. It is the final stage of the checkout flow and only motivated users interested in purchasing your products will reach this step.

Many still remember the complicated 6-step Magento 1 checkout. Compared to that, checkout in Magento 2 has been significantly improved. Yet, there are some usability problems that we encountered during our analyzes, and there’s always room for improvement.

In this blog post, we’ll suggest design improvements for 5 known usability issues on the checkout page in Magento 2

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How does Google calculate the monthly budget of your campaigns?

google monthly budget inchoo

In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.

There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.

Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.

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Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂 

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading. 

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Getting started with eCommerce personalization

Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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How to Check Buy Box Eligibility on Amazon?

How to check Buy Box eligibility on Amazon?

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

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