Blog

Best practices for Magento theme design

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme design and development.

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Is local web development agency a must-have?

When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?

Are there important reasons to give a local eCommerce web development agency an advantage over a global one?

No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.

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What Questions to ask an eCommerce Development Agency

Building a new eCommerce web store, or upgrading an old one?

The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.

Because of that, we have thought of some that should be of great help to you.

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Declarative Schema feature in Magento 2

First of all, what is declarative schema in Magento 2? It is a new way of working with database without developers having to write various scripts for each new module version. It was introduced in 2018 with Magento 2.3 and it’s one of the major changes. In this article you will learn how to use declarative schema and apply data patches.

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And The Winner is… Zee & Co! Best Mobile eCommerce 2019

We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.

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How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

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The time has come to… make some plans if you’re on Magento 1

Being a “Magento merchant” has resonated with the eCommerce industry throughout this decade. Many businesses were proud to be a part of this vibrant and innovative ecosystem that took the global open source eCommerce platforms market by storm.

Magento has been, and still is, almost a household name for anyone in the eCommerce business. Hey, it even tipped the scales in the Magneto vs Magento fight.

And with hundreds of thousands of stores out there still running on Magento, vast majority is still using its inaugural version, Magento 1. Now the time has come to make some decisions. Read on to see how you can make the right choice for your business!

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Implement search intent keywords for better eCommerce results

Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.

To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.

Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.

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Magento 2 logging

Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard.

Magento 2 comes with built-in logging solution based on Monolog Library which will be analyzed further in this article.

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Meet our team at ad:tech London!

ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.

We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event here! Read on to get all the details!

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Common UX annoyances and misconceptions in mobile eCommerce

It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.

Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.

In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.

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Zee & Co are eCommerce Awards 2019 finalists!

We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.

Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.

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How did we standardize Magento 2 frontend development?

Many Frontend developers in the Magento community felt a certain level of pain when they started working on their first Magento 2 project. So did we! “This is just a start. I will be faster on the next one“, was a common statement. However, new projects arrived and frontend development was still not as fast as it was with Magento 1.

To improve the speed, efficiency, joy of work and team synergy, our frontend team decided to refine our development processes. After a few completed projects, we got an idea of how to do things better and quicker. Modernizing the approach we’ve been using.

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How to save custom data in cache in Magento 2

Recently I was working on rendering images on a custom template. More precisely, I created a widget for inserting pictures that serve as a picture loader. And by default, the administrator has to input some parameters (width, height, alt) and if he decides, he could upload another image.

Reference for creating a widget tutorial could be seen here. The exciting part of the task was when the widget is saved on some of the Magento pages and loaded on i.e. ‘About Us’, image or images and parameter values have to be saved in the cache.

So when you visit ‘About Us’ another time, image content will be served instantly.

In this article, we’re going to save simple custom data inside the cache and load it when Magento renders the template.

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