While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.
One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic. Read more
Link building is often considered the best way to increase search traffic to a website.
However, it needs to be done correctly.
So, before going into this, you need to make sure you have a solid SEO foundation. Read more
Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.
Now, you may ask yourself why is this a good thing? Read more
So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?
Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business. Read more
2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.
Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page. Read more
There are some things all successful eCommerce websites have in common. From our 12 years of experience on the market and hundreds of eCommerce websites developed, we’ve identified 5 key elements that lead to eCommerce domination.
What is it that you need to do to build a successful eCommerce website? We suggest these 5 key elements. Read more
What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out. Read more
Almost a whole year into the global coronavirus pandemic, its shocking impact on retail is evident and the eCommerce Boom of 2020 has been felt across industries.
For the first time ever, it basically doesn’t matter what your business model or preferred sales channel might be. Every business is put in a situation without alternative. Either make the most of your online sales or risk demise.
The pandemic has sparked a prolonged period of eCommerce adoption that doesn’t seem to be ending any time soon.
What can your business do to still capitalize on this upsurge in eCommerce? With everything going on, how to know what to focus on? We give a little roundup and our best advices in this blog post. Read more
If you are reading this, you are probably looking for an easy way to add static content to the Checkout address fieldset.
If you open the Magento Checkout module, you will notice technology complexity of the Magento Checkout. When you consider Knockout, HTML, PHTML, XML, JS – such a mix of technologies can often make a simple straightforward task seem super complicated.
Usually, if you need to edit something on the Checkout, you need to create a custom module, which will override the Layout Processor. This approach makes sense if the Checkout modification is complex and there needs to be some kind of a dynamic.
But for simple tasks, such as updating input placeholders, adding the notes to the inputs or adding the text between inputs – custom modules are an overkill.
Let me share with you a simple frontend solution for situations when we need to add some text or an image banner, for example between the Last Name input and the Company input. Read more
Returns can be a major headache for eCommerce retailers. While in-store purchases don’t get returned so often, there are estimates that customers return up to 40% of goods bought online.
This is especially the case in the Fashion & Apparel industry. Online store customers can’t touch the product, hold it nor feel it during online shopping.
Some customers deliberately resort to the practice of over-ordering. This increases the quantity of returns and their negative environmental footprint.
Since the Covid-19 pandemic turned the online store into the only sales channel for many retailers, the problem with returns is more critical than ever.
In this blog post, we’ll demonstrate how one of our clients improved their returns management by developing a custom Returns Portal on the Magento platform. Read more
You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.
Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.
Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes. Read more
Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.
It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?
Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one. Read more
Magento 2 checkout page is the crucial page of your Magento 2 store. It is the final stage of the checkout flow and only motivated users interested in purchasing your products will reach this step.
Many still remember the complicated 6-step Magento 1 checkout. Compared to that, checkout in Magento 2 has been significantly improved. Yet, there are some usability problems that we encountered during our analyzes, and there’s always room for improvement.
In this blog post, we’ll suggest design improvements for 5 known usability issues on the checkout page in Magento 2 Read more