Life at Inchoo

Zee & Co are eCommerce Awards 2019 finalists!

We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.

Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.

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Inchoo recognized as Top Magento Developers by Clutch

We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.

And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.

Take a look at how Clutch works and what our clients shared about working with us.

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Our UX designers are trained and certified by Nielsen Norman Group! What does it mean for us and our clients?

With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.

Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?

Read on!

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Introducing BrexitCart by Inchoo – a new cart abandonment solution

We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.

Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.

Check out the details below.

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Calling out all Magento developers who want to improve their testing skills – visit MageTestFest!

Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.

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Meet Magento Croatia 2018 recap with presentations and photos

The words, the photos, the video – not even all those things combined could sufficiently convey the incredible atmosphere that was created around Meet Magento Croatia 2018! This year, almost 230 delegates from 17 countries came to Osijek! Developers, agencies, merchants, we all gathered to meet Magento and to meet and greet each other. We at Inchoo are beyond honoured to have had the privilege to welcome everyone in our hometown!

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Sherrie Rohde’s “How to Avoid Burnout While Contributing” presentation will be an eye-opener at Meet Magento Croatia

It is our pleasure to welcome Sherrie Rohde as a keynote speaker at Meet Magento Croatia! Sherrie is the Community Manager at Magento where she is responsible for Magento Masters, the Magento Forums, and Magento Meetups. On a mission to help the Magento community be successful in their own roles, she is focused on improving mental health and creating an inclusive environment.

This passion of hers intertwines with everything she does regarding Magento community, and we’ll have the chance to learn more about it in her “How to Avoid Burnout While Contributing” speech. In the meantime, here’s Sherrie’s story on her Magento beginnings and thoughts about the community.

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6 things to have in mind when accepting the project

As almost in every business, things in eCommerce tend to happen very fast. On a daily level, we need to analyze a lot of things, make a lot of decisions and decide on a bunch of models, approaches etc. Off course, some of those are small things which are a part of our daily routine. But some of those are rather big and tend to have a major effect on us, as well as on our company. I am talking about the projects which are the bread and butter of our business, and the focus of our work. More precisely, I am talking about our efforts to evaluate projects and decide whether to accept the project or not.

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Zvonimir Buric is a speaker at MM18HR with a Case study: Emma Mattress – Magento on the AWS Cloud and he has a piece of advice for Magento developer wannabes

Back in the days, Zvonimir was an Inchooer. He was a part of a team that developed one of the Inchoo’s first responsive sites for our clients! It was for Zee & Co. We feel like it was a century ago! Zvonimir found his new home in Germany in 2013, so we were really excited when he contacted us for a speaking position at Meet Magento Croatia.

He always showed a deep understanding of the Magento platform, and with his special skill where he can explain complex matters in a simple way, we’re sure you will enjoy his Case study of Emma Mattress and challenges they had with moving it to the AWS colud.

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Alexander Kosarau from Amasty is coming to #MM18HR with a topic “eCommerce solutions worldwide: working with local markets”

Alexander Kosarau is a Magento Support Manager at Amasty, as his job involves analyzing stats and collecting product improvement features where some cases are specifically challenging since they are narrowly local based he will be talking about “eCommerce solutions worldwide: working with local markets“. The combination of people-related skills and studying to become Master of Science in Mathematics puts him in his own league. How does he incorporate those two together, what did he want to be when he was young, and why you don’t want to miss his presentation – read in the interview!

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Victoria Yashchuk from Atwix is coming to #MM18HR stage and is ready to discuss “Latest eCommerce trends and popular features for your Magento store”

Victoria is a Magento Solution Specialist and a project manager at Atwix whose greatest joy comes from working with others. She is coming to Meet Magento to share her thoughts on the “Latest eCommerce trends and popular features for your Magento store” which is why we are recommending this presentation to both business owners and developers. Before Magento became a big part of her life she tried many different things like singing, dancing, writing, and teaching, but not to reveal everything she said, read it in the interview.

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Magento Master, Óscar Recio from Interactiv4 is coming to #MM18HR and will be talking about “Zero Downtime in Magento 2, It’s Possible?”

This year, Óscar Recio got his recognition and award as a Magento Master in the Maker category which makes him the 1st Spanish to receive this prestigious award. Besides being “the Kingfish” in the Magento community, he is also a Magento Technical Director at Interactiv4 which is why his presentation will be “Zero Downtime in Magento 2, It’s Possible?”. During the interview, he talked about his journey to becoming the person he is today, what impact did the Magento Master title had on his life and about the topic that he is going to cover on the Meet Magento stage.

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3 things to know when landed in the middle of the project

A few months ago, I’ve started working at Inchoo as a project manager.  This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.

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