Life at Inchoo

Welcome to our inside world, where you get an exclusive glimpse into the heart and soul of our company culture!

Explore our blog to learn about our core values, employee experiences, and the initiatives we undertake to foster a supportive and inclusive workplace.

Join us for more fun-related articles, general links, and reading hotspots.


Speed, Sustainability, and Networking – at Meet Magento Poland!

Speed, Sustainability, and Networking – at Meet Magento Poland!

Meet Magento Poland 2024 is just around the corner, and it will bring together Magento experts from around the world. This year’s conference is centered around one crucial theme: performance, with the motto “Need for Speed—Edition on Magento Performance.” It will be a perfect opportunity to connect and discuss how we can keep our eCommerce projects moving at top speed, with no limits!

Stjepan Udovičić, Tihomir Vranješ, Josip Ouzecky, and Tomislav Bilic will be representing us at the event and will be more than happy to connect with community members and network with other agencies that will attend the conference.

Our CEO, Tomislav Bilić, will also contribute to an interesting panel discussion exploring the delicate balance between optimizing eCommerce platforms and reducing their carbon footprint. As we measured this exact metric at one of our previous projects, Tomislav will gladly present some of our findings. I asked him to share his thoughts with us before the conference.

Tomislav: I’m happy to announce that I’ll be a panelist speaker at Meet Magento Poland. This will be my fourth time attending the event – after two previous ones in Warsaw and one in Kraków. The fourth Time’s a Charm!This year, I’ll be joining a panel led by Łukasz Bajsarowicz on Sustainable Commerce: Do We Need to Choose Between Environment and Performance?

We’ll be exploring the challenge of balancing environmental responsibility, including carbon footprint in web development, with the demand for high-performing eCommerce solutions. I’ll be joined by Mateusz Krzeszowiak and Kamil Porembiński, who will be sharing their own unique perspectives on the topic. I look forward to connecting with everyone in Poznań and diving into a conversation that’s not only timely but essential for the future of our industry. Hope to see you there!

While this is Tomislav’s fourth time attending this event in Poland, our backend developer team lead, Tihomir Vranješ, is going to his first Meet Magento conference. I used this opportunity to talk to him and ask him about his expectations from the event and what he is most excited about.

Tihomir: As a backend developer, it is in my nature to think about, talk about, and get my hands dirty on performance improvements, so I am thrilled and can’t wait to hear the experiences of people who face the same problems. Also, as an early adopter of Mage-OS and a member of the Mage-OS community, I am happy to finally meet in person the team I’ve been talking to over the screen this year on weekly tech meets on Discord. It is a great opportunity for all of us to share experiences and have a great time doing so!


In the end, we’d like to thank the organizers for putting together this event! And to all attendees—enjoy the conference and make the most of the opportunity to learn and network! Also, feel free to get in touch! Whether through email, LinkedIn, or any other platform, we’re eager to connect.

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A 10-Year Milestone: Interview with Our CTO

A 10-Year Milestone: Interview with Our CTO

As our CTO, Stjepan Udovičić, hits the ten-year mark at Inchoo, we sat down to talk about his career journey. We could learn many things from our Chief Technology Officer, who’s been shaping the Inchoo tech scene for the last decade, but we decided to keep it short and insightful. We’re not going to make this introduction any longer; let’s hear more from Stjepan – the wins, the hurdles, and where things are heading.

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6th Year of Collaboration with Faculty of Economics in Osijek

E-trgovina - odabir pobjednika featured image

Oh my, seeing how many years have passed in our collaboration is incredible. Once again, we are honored to be part of such an amazing journey. It was only possible with the help of our dear colleagues and professors. We greatly thank Antun Biloš, PhD, Full professor,  and Bruno Budimir, mag.oec., Research and teaching assistant, for the given trust in all these years. Before discussing our side of the story and the things we cherish, here is what the professor said.

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Managing Workflows at Inchoo with Kanban Methodology

Inchoo Kanban Methodology

In our blog section, we’ve covered a wide range of topics related to our full-service eCommerce business. However, one area we haven’t explored in depth is project management. In this article, we’re excited to take you behind the scenes at Inchoo and shed light on our project management practices. Specifically, we’ll delve into why we’ve chosen the Kanban methodology as our preferred approach for managing workflows effectively.

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Inchoo celebrating 12th birthday! ?

Inchoo celebrating 12th birthday! ?

Today we are celebrating our 12th birthday! Wow, so many years in which we had a lot of beautiful moments are already behind us!

Tomislav Bilić, founder and CEO of the company, on this day back in 2008, registered the company at the Commercial Court in Osijek as a legal entity. I interviewed Tomislav, and he told us about his entrepreneurial experience, how the eCommerce ecosystem looked like 12 years ago compared to today, and what are his plans for the future.

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And The Winner is… Zee & Co! Best Mobile eCommerce 2019

And The Winner is… Zee & Co! Best Mobile eCommerce 2019

We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.

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Zee & Co are eCommerce Awards 2019 finalists!

Zee & Co are eCommerce Awards 2019 finalists!

We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.

Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.

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Inchoo recognized as Top Magento Developers by Clutch

Inchoo recognized as Top Magento Developers by Clutch

We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.

And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.

Take a look at how Clutch works and what our clients shared about working with us.

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First designers from Croatia trained by Nielsen Norman Group

Nielsen Norman UX certified designers Inchoo

With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.

Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?

Read on!

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Introducing BrexitCart by Inchoo – a new cart abandonment solution

Introducing BrexitCart by Inchoo – a new cart abandonment solution

We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.

Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.

Check out the details below.

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Calling out all Magento developers who want to improve their testing skills – visit MageTestFest!

Inchoo Magetestfest testing Magento

Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.

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Meet Magento Croatia 2018 recap with presentations and photos

Meet Magento Croatia 2018 recap with presentations and photos

The words, the photos, the video – not even all those things combined could sufficiently convey the incredible atmosphere that was created around Meet Magento Croatia 2018! This year, almost 230 delegates from 17 countries came to Osijek! Developers, agencies, merchants, we all gathered to meet Magento and to meet and greet each other. We at Inchoo are beyond honoured to have had the privilege to welcome everyone in our hometown!

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Sherrie Rohde’s “How to Avoid Burnout While Contributing” presentation will be an eye-opener at Meet Magento Croatia

Sherrie Rohde’s “How to Avoid Burnout While Contributing” presentation will be an eye-opener at Meet Magento Croatia

It is our pleasure to welcome Sherrie Rohde as a keynote speaker at Meet Magento Croatia! Sherrie is the Community Manager at Magento where she is responsible for Magento Masters, the Magento Forums, and Magento Meetups. On a mission to help the Magento community be successful in their own roles, she is focused on improving mental health and creating an inclusive environment.

This passion of hers intertwines with everything she does regarding Magento community, and we’ll have the chance to learn more about it in her “How to Avoid Burnout While Contributing” speech. In the meantime, here’s Sherrie’s story on her Magento beginnings and thoughts about the community.

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6 things to have in mind when accepting the project

6 things to have in mind when accepting the project

As almost in every business, things in eCommerce tend to happen very fast. On a daily level, we need to analyze a lot of things, make a lot of decisions and decide on a bunch of models, approaches etc. Off course, some of those are small things which are a part of our daily routine. But some of those are rather big and tend to have a major effect on us, as well as on our company. I am talking about the projects which are the bread and butter of our business, and the focus of our work. More precisely, I am talking about our efforts to evaluate projects and decide whether to accept the project or not.

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Zvonimir Buric is a speaker at MM18HR with a Case study: Emma Mattress – Magento on the AWS Cloud and he has a piece of advice for Magento developer wannabes

Zvonimir Buric is a speaker at MM18HR with a Case study: Emma Mattress – Magento on the AWS Cloud and he a piece of advice for Magento developer wannabes

Back in the days, Zvonimir was an Inchooer. He was a part of a team that developed one of the Inchoo’s first responsive sites for our clients! It was for Zee & Co. We feel like it was a century ago! Zvonimir found his new home in Germany in 2013, so we were really excited when he contacted us for a speaking position at Meet Magento Croatia.

He always showed a deep understanding of the Magento platform, and with his special skill where he can explain complex matters in a simple way, we’re sure you will enjoy his Case study of Emma Mattress and challenges they had with moving it to the AWS colud.

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eCommerce solutions worldwide: working with local markets

Alexander Kosarau

Alexander Kosarau is a Magento Support Manager at Amasty, as his job involves analyzing stats and collecting product improvement features where some cases are specifically challenging since they are narrowly local based he will be talking about “eCommerce solutions worldwide: working with local markets“. The combination of people-related skills and studying to become Master of Science in Mathematics puts him in his own league. How does he incorporate those two together, what did he want to be when he was young, and why you don’t want to miss his presentation – read in the interview!

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Victoria Yashchuk from Atwix is coming to #MM18HR stage and is ready to discuss “Latest eCommerce trends and popular features for your Magento store”

Victoria Yashchuk

Victoria is a Magento Solution Specialist and a project manager at Atwix whose greatest joy comes from working with others. She is coming to Meet Magento to share her thoughts on the “Latest eCommerce trends and popular features for your Magento store” which is why we are recommending this presentation to both business owners and developers. Before Magento became a big part of her life she tried many different things like singing, dancing, writing, and teaching, but not to reveal everything she said, read it in the interview.

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Magento Master, Óscar Recio from Interactiv4 is coming to #MM18HR and will be talking about “Zero Downtime in Magento 2, It’s Possible?”

Oscar Recio

This year, Óscar Recio got his recognition and award as a Magento Master in the Maker category which makes him the 1st Spanish to receive this prestigious award. Besides being “the Kingfish” in the Magento community, he is also a Magento Technical Director at Interactiv4 which is why his presentation will be “Zero Downtime in Magento 2, It’s Possible?”. During the interview, he talked about his journey to becoming the person he is today, what impact did the Magento Master title had on his life and about the topic that he is going to cover on the Meet Magento stage.

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3 things to know when landed in the middle of the project

3 things to know when landed in the middle of the project

A few months ago, I’ve started working at Inchoo as a project manager.  This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.

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Karen Baker from ShipperHQ at Meet Magento Croatia

“I want people to understand the seemingly impossible is possible, and how to take small steps to achieve your goals” Karen Baker from ShipperHQ on #MM18HR stage

This speaker that will join us at Meet Magento Croatia doesn’t need a huge introduction. Almost all of us in Magento community at some point stumbled at something Karen Baker wrote, tweeted or shared in any other form. Last year, she surprised us all with unannounced visit to MM17HR. This year, we are pleased to welcome her at the stage of Meet Magento Croatia with “From a free Extension to a SAAS Product – How you can do it too” presentation in which she’ll share her story about entrepreneurship and eCommerce world in general.

Without further ado, meet Karen!

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At MM18HR, Miguel Balparda will teach us how to effectively communicate with Support

At MM18HR, Miguel Balparda will teach us how to effectively communicate with Support

In our series of articles in which we’re presenting speakers at Meet Magento Croatia event, the time has come to find out more about Miguel Balparda who will join us with “A day in Support” presentation.

As a Magento 2 Maintainer, Core contributor, and avid Magento supporter, Miguel is also known in the community as a passionate traveler. He’s probably on the beach coding, while you’re reading about his career, and his opinion on how important is it for a developer to understand client’s needs from a business perspective, rather than “just” the technical one.

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How I landed a marketing internship, what I learned from it and what makes Inchoo special?

Paula marketing business internship Inchoo

Hi there, I suppose I should make some kind of an introduction. My name is Paula and I’m a Croatian studying at the Fontys University of Applied Sciences in Venlo, the Netherlands. The programme I chose is business related, called International Business and Management Studies. I chose it not just because it contains a ton of projects and teamwork but also because I have this mandatory study abroad semester and two internships with each lasting for at least three and a half months.

The story of how I landed an internship at Inchoo and the story of study abroad are connected, but I’m going to cut to the case, for your sake.

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Jisse Reitsma will be sharing his knowledge on “Connecting GraphQL to your own React project” – MM18HR will be burning from hot PWA topics!

Jisse Reitsma will be sharing his knowledge on “Connecting GraphQL to your own React project” - MM18HR will be burning from hot PWA topics!

For a second year in the row, Jisse will be joining us on the stage of Meet Magento Croatia, this time with “Connecting GraphQL to your own React project”. His expertise in driving innovation throughout the Magento ecosystem and dedication to delivering best-in-class implementations earned him the Mover title in Magento Masters program.

We are lucky his spy career didn’t work out!

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Meet Magento Germany 2018 impressions (or how do Hungarian dogs bark)

Meet Magento Germany 2018 impressions (or how do hungarian dogs bark)

From the very start, this journey was meant to be great and sure it was! We have heard only the best about both Leipzig and previous Meet Magento conferences, and Antun, Aron, Dunja and I made a great trip team. I was given the honor of writing a recap of it so as a Meet Magento first-time-participant I will do my best. 🙂 Just a short overview to make it all clear before we start.

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