Hyvä Commerce is a natural evolution of Magento for today’s eCommerce landscape.
It builds on everything that has made Magento a powerful and trusted platform, while addressing the long-standing pain points merchants and teams encounter in real-world projects: content management friction, admin usability, performance bottlenecks, and slow time to market. Not by replacing Magento, but by extending it in a way that feels intentional, modern, and cohesive.
This is not just another theme or add-on. Hyvä Commerce is a product suite that brings together Hyvä Theme, Hyvä Checkout, Hyvä CMS, and supporting tools into a unified solution with a clear development roadmap. The result is a Magento experience that is faster to build, easier to manage, and better aligned with how merchants and developers actually work today.
By combining Magento’s proven scalability with modern tooling and a strong focus on productivity, Hyvä Commerce makes Magento not only relevant, but genuinely compelling for the next phase of growth.
Below, we look at the key reasons why merchants are choosing Hyvä Commerce as their next step forward.
1. Improved CMS Functionality
Use less time to struggle with your CMS, and more time to create better content. Hyvä CMS makes the CMS process of Magento’s clunky Page Builder much easier by providing a live, easy-to-use editing process that is designed to be fast and accurate.
What does this provide?
- You get immediate visual feedback while editing your content in the admin area.
- Your live preview of what you’re working on is exactly what your users will see on the storefront. If you’ve used the Magento Page Builder, you’ve probably noticed that the look and feel in the admin area is almost never the same as it is on the storefront and honestly, it’s frustrating like ordering pizza and getting a salad instead.
- With draft mode you can experiment with new layouts, and other things you want to try, without affecting your current published content.
- Each time you make an edit to your content, Hyvä CMS will save each of them automatically. Plus, you can identify, and lock, important versions of your content.
- All members of a team can send each other preview links for the content they have created so that no one has to sign into anything to see what everyone else did.
- You and/or others can preview content across multiple device types (i.e., phone, tablet, computer) using all sorts of screens (e.g., small, medium, large).
To get a better look at how to use HYVA CMS you should visit their YouTube channel.
2. Exceptional Performance
Speed matters. Slow pages cost you customers, hurt your search rankings, and frustrate shoppers who expect instant results. Hyvä Commerce is built from the ground up for performance.
What makes it fast:
- Lightweight frontend: Replaces Magento’s heavy JavaScript with a modern, minimal tech stack
- Faster page loads: Pages load in a fraction of the time compared to Luma or Blank themes
- Better Core Web Vitals: Improved scores for LCP, FID, and CLS help your SEO rankings
- Reduced server load: Smaller files mean less bandwidth and faster response times
- Mobile-first design: Optimized for the devices your customers actually use
A faster store means happier customers and higher conversions.
From my experience: Hyvä is incredibly fast out of the box. In the real world, though, things get complicated. Third-party extensions, marketing scripts, and various integrations often chip away at that performance. Some are unavoidable, others could be replaced with better alternatives.
My advice:
- Starting fresh? You’re in a good position. Development is faster, and with proper planning and developer input, you can build for performance from the start.
- Large store with many extensions? Peak performance comes at a cost. Not every extension is optimized with the latest Hyvä best practices for performance. Trust your developers to identify what stays and what goes.
3. Modern Architecture and Simplified Development
Behind every great online store is a codebase that’s easy to work with. Hyvä Commerce replaces Magento’s complex legacy frontend with a clean, lightweight architecture that developers actually enjoy.
Why it matters for your business:
- Faster development: Simpler code means new features and changes get delivered quicker
- Lower maintenance costs: A cleaner codebase is easier to update and troubleshoot
- Easier onboarding: New developers can understand and contribute to the project faster
- Fewer bugs: Less complexity means fewer things that can go wrong
- Future-proof foundation: Built on modern technologies like Alpine.js, Tailwind CSS, and Magewire
When your development team works efficiently, your store evolves faster and costs less to maintain.
From my experience: The simplicity of creating Hyvä CMS components is a game changer. Page Builder components used to take hours of development time for things that should have been simple. Now, merchants can actually manage their own content without staring at confusing HTML or waiting for a developer to make small changes on a CMS page or block.
4. Long-Term Stability
Choosing an eCommerce platform isn’t just about today. It’s about knowing your investment is protected for years to come. Hyvä Commerce is backed by an active and growing community that keeps the platform stable, secure and up to date.
What gives merchants confidence:
- Active development: Regular updates and improvements from the core team
- Growing community: Thousands of developers contributing knowledge, extensions, and support
- Security patches: Vulnerabilities are addressed quickly by a dedicated team
- Proven track record: Trusted by agencies and merchants worldwide
A strong community means your store won’t be left behind as eCommerce evolves.
The community is real: Hyvä currently employs 29 people and their Slack community has grown to almost 7,000 members. It’s not just growing, it’s thriving. That’s the kind of foundation you want behind your store. See the full 2024 review
5. Fast Pace of Innovation
Hyvä moves quickly. New features, new products, and continuous improvements are part of the culture. And unlike some vendors, they share their roadmap publicly so you know exactly what to expect.
What sets Hyvä apart:
- Transparent roadmap: No guessing games, you can see what’s planned
- Regular releases: Hyvä Theme, Checkout, and CMS all receive frequent updates
- Listening to users: Community feedback directly influences development priorities
- Expanding ecosystem: New tools and integrations are constantly being added
- Forward-thinking: The team plans years ahead while delivering today
A platform that innovates this fast keeps your store ahead of the competition.
Curious what’s next? Check out the Hyvä public roadmap.
Conclusion
After working with Hyvä on multiple projects, I can say with confidence that it’s one of the best investments a Magento merchant can make. The performance gains are real, the developer experience is night and day compared to Luma, and the community behind it is genuinely helpful.
Is it perfect? No. Real-world projects always come with challenges. But Hyvä gives you a strong starting point and a platform that keeps getting better.
If you’re evaluating options for your Magento frontend, put Hyvä Commerce on your list.
