Fashion &
Apparel Industry

High-Quality Imagery

Nothing is worse than having an amazing product but not being able to convey it accurately online. High quality greatly impacts site performance, but you still need to accurately depict the color and fabric. Otherwise, your customers can easily become disappointed when the product is delivered and doesn’t match the online image.

Luckily, Magneto does its own product image optimization; thus, there are many modern image formats that improve compression by up to 50% and still deliver high-quality images. Combined with on-demand image loading, you’re on a good path to having the best of both worlds – accurate depictions and site speed.

Product Display

Fashion is often about the context. Displaying a product on a white background is a typical way of displaying products on an eCommerce site. However, putting it into the context of an outfit is totally different.

By depicting a complete outfit on a model, you’re silently recommending additional products for increased average cart value and giving yet another dimension to display accuracy.

Product Recommendations

Product recommendations are one of the most powerful tools one can use on an eCommerce fashion & apparel site. If used correctly, you can be certain customers won’t run off to competition. Many purchases are made as a result of product recommendations, especially if they are personalized.

Personalization can not only be based on previous customer activities, such as items viewed or items purchased, but also on analyzing favorite brands or categories and active customer journeys by offering relevant complementary products that match the style of a product viewed or added to a cart.

Shop the Look

The ‘Shop the Look’ feature is a strategic element in our product recommendation and display strategy. You can save countless hours of your customer’s time by providing complete outfits ready for purchase.

Just imagine a customer searching for an outfit for a New Year party. Pairing a dress, belt, shoes, purse, and earrings can take considerable time. While you could display these items separately for a subtle cross-sell, the ‘Shop the Look’ feature conveniently presents all these components together. Those products are already available to the customer by utilizing the Shop the Look feature. All that’s left for them is to pick sizes, and they’re on their way to checkout!

Product Variations

In fashion eCommerce, products often have options, from different colors and sizes to patterns and different customizable features. One of the key aspects of a seamless shopping experience lies in good planning when presenting these product variations.

This becomes especially important when managing a large product catalog. It is imperative that these variations are easily discoverable, both within category listings and on individual product pages, to ensure customers do not overlook the diverse options available to them.

Size Guides

Sizing is usually among the first reasons for shopping insecurities. When people shop for apparel on global sites, one of the first concerns is usually related to sizing. Pair that with a complicated returns policy, and you’re on your way to losing many potential sales. 

Figuring out which size to buy is a pain point for international shoppers, especially when they run into a site or brand for the first time. On local sites, one would expect localized sizes. However, going the extra mile is essential for dealing with international customers. This means incorporating a detailed size chart that considers variations in regional sizing and potential differences in brand sizing.

Product Descriptions

Detailed product descriptions are necessary for any industry, but fashion & apparel can be specific. You don’t need to praise the product; just stick to the basics and point out the main product characteristics, such as fabrics and features. Information should naturally be accompanied by composition and care. People need to be aware of possible allergic reactions or that a piece of clothing should only be washed by hand before purchase so they don’t regret their purchase later.