Google Ads for Amazon products is definitely not a new advertising strategy but has recently become more popular among Amazon sellers. As the Amazon marketplace becomes more competitive, sellers are looking for new ways to find customers and drive traffic directly to their listings without battling it out on crowded Amazon search results pages.
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Amazon is a leading retail eCommerce company with a US market share of almost 40% in 2022. At the same time, Google is the biggest search engine, with 93% of the search engine market share worldwide. Unsurprisingly, both companies have an advertising platform that plays a massive role in the online advertising market. We decided to share the knowledge learned from our experience providing eCommerce PPC Services. In this article, we’ll touch on key differences in how advertising works on each platform, and the pros and cons.
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