Automotive eCommerce eBook
We’ve prepared a useful guide for everyone starting or managing an eCommerce website in the automotive aftermarket industry. This guide is a result of over 16 years of experience in eCommerce, working with dozens of merchants in the automotive industry. Aftermarket, OEM, machinery, and vehicle parts – you name it, we’ve been there!
And we’re bringing you the clear and concise guide to enable you to grow your business. Scroll down and get your FREE copy now!
Do You Want To Sell Car Parts Online?
Here are a few quick tips on what you can do (from the perspective of the automotive eCommerce provider with over 16 years of experience).
Must-have Automotive eCommerce Features
In the eCommerce world, the Make/Year/Model, Parts diagram, and Parts Fitment feature are essential automotive solutions. These features are specifically designed for this industry and they allow you to build the best car parts selling website.
Setup Quality Automotive Advertising
If you’re a car part reseller, there is a big possibility that your Google Ads efforts will be less cost-effective by the restriction of using the trademarks in your campaigns. But there are still a lot of options to properly advertise your business by other campaigns type such as Shopping Campaigns, Dynamic Search Ads, and Retargeting your audience based on their actions on your website.
Discover Automotive SEO
Don’t forget to make your Make-Year-Model feature SEO-friendly. Your website should dynamically create a category/product page with its own URL for each of your Makes/Year/Model. This way, your dynamically created pages will be indexed on search engines, and you will have the opportunity to get much higher on the Google results page.
What’s Inside the eBook?
A clear and concise set of recommendations around key success factors for building, managing, and growing an eCommerce website in the automotive aftermarket industry.
- What are your customers looking for?
- What are the main eCommerce automotive industry trends and must-have features?
- How do you go about handling large databases?
- How to present parts fitment with year-make-model filters to make it easier for your customers to find what they need?
- What do you do to attract new customers and keep them engaged and returning to your store?
Find the answers inside our Automotive eCommerce eBook!