While summer is still in the rearview mirror, autumn is reaching its full potential. And you know what that means? Two things. Firstly, the biggest sale period in a year, starting with Black Friday, is just around the corner, and secondly, things are about to get wild in no time.
Black Friday, a single day of sales madness, presents a chance for any merchant to capture the attention—and wallets—of eager consumers. Before you start sweating about your Black Friday strategy, we prepared a guide that will give your business a competitive edge this Black Friday. From AI-powered personalization and exclusive deals, these tips will ensure your brand is prepared to make the most of the busiest shopping event of the year. Let’s get right on to it.
AI Will Be Your Guy
AI has already become a game changer in so many ways, and it can do the same for you. You can use it this Black Friday to tailor personalized shopping experiences based on customer’s browsing behavior and past purchases. On top of that, you can reward your customers with the best deals for their favorite brands and products.
Don’t forget to include your AI-powered recommendations in your email campaigns with discounts to attract your subscribers and previous customers on your online store who wouldn’t otherwise remember to visit you this Black Friday.
Early Access to Deals
While you need to ensure you have a continuous pipeline of new customers, taking care of those already who bought from you is just as important. Do something special for them this Holiday season. You can launch a “members only” sale or offer early access deals for your VIP customers. Again, you can use email as a tool to communicate this special offer to your audience.
Lightning Deals: Flash Sales
FOMO (fear of missing out) is one of the most commonly used marketing tactics because fear is such a strong motivator for our buying and general behavior. Use it to your advantage. Flash sales will create urgency and excitement among your targeted audience and drive impulse purchases from the people worrying about not missing such great deals or paying more in other online stores. Use countdown timers to create urgency and, to make it even more tempting, limit the stock of products at a discount. Use any channel you like to announce it, from social media, email, or push notifications.
Gamified Black Friday Experience
While we are still creating excitement, time-limited sales are not your only weapon. You can engage your shoppers in games like virtual scratch cards, quizzes, or wheel spins to create a more entertaining shopping experience. You’ll get users to spend more time on your online store and feel extra lucky and ready to buy a thing or two. Maybe a few more than that as well. Just like with the previous one, you can use any channel you like to promote your exciting deals.
Free Shipping Thresholds
People don’t like to pay shipping costs. Although you may already know it, you can use this to your advantage as well (if you didn’t up until now). Offer free shipping treshold, something like “Free shipping on orders over 50$. That kind of offer will encourage shoppers to make larger purchases and spend their money on new items rather than shipping cost.
It’s a win-win situation. You get shoppers to spend more, while shoppers enjoy free shipping or products for the cost of the shipping price, depending on how they look at it.
Run Deep Black Friday Deals
Not many merchants go this way, but I’m sure the ones that plan their Black Friday strategy right and prepare to run deep BF sales make it worth it. Last year’s average discount on Black Friday was about 31%. While it obviously depends on the category of the products the merchant sells as well, get ready to win the hearts of online customers if you can offer better sales than the competitors.
That’s it for today’s post, folks. Hope you found it helpful. Don’t forget to prepare deals that will captivate customers and drive sales this Black Friday (and for the rest of the Holiday period). Wishing you a Black Friday packed with happy customers and lots of sales. Cha-ching!
