Hyvä Commerce is a natural evolution of Magento for today’s eCommerce landscape.
It builds on the power and trust of the Magento platform while solving its long-standing pain points: content management friction, admin usability, performance bottlenecks, and slow time to market. Not by replacing Magento, but by extending it in a way that feels intentional, modern, and cohesive.
This is not just another theme or add-on. Hyvä Commerce is a product suite that brings together Hyvä Theme, Hyvä Checkout, Hyvä CMS, and supporting tools into a unified solution with a clear development roadmap. The result is a Magento experience that is faster to build, easier to manage, and better aligned with how merchants and developers work today.
By combining Magento’s proven scalability with modern tooling and a strong focus on productivity, Hyvä Commerce makes Magento not only relevant but genuinely compelling for the next phase of growth.
Here are the key reasons why merchants are choosing Hyvä Commerce as their next step forward.
1. Improved CMS Functionality
Spend less time struggling with your CMS and more time creating better content. Hyvä CMS eliminates the friction of Magento’s native Page Builder, providing a fast, accurate, and truly visual editing experience.
What does this provide?
- You get immediate visual feedback while editing your content in the admin area.
- Your live preview of what you’re working on is exactly what your users will see on the storefront. If you’ve used the Magento Page Builder, you’ve probably noticed that the look and feel in the admin area is almost never the same as the storefront. Honestly, it’s as frustrating as ordering a pizza and getting a salad instead.
- With draft mode you can experiment with new layouts and other things you want to try, without affecting your current published content.
- Each time you make an edit to your content, Hyvä CMS will save each of them automatically. Plus, you can identify and lock important versions of your content.
- All members of a team can send each other preview links for the content they have created, eliminating the need to sign in just to view changes.
- You can preview content across multiple device types (e.g., phone, tablet, computer) using all sorts of screens (e.g., small, medium, large).
To get a better look at how to use Hyvä CMS, you can visit their YouTube channel.
2. Exceptional Performance
Speed matters. Slow pages negatively impact your search engine rankings and cause you to lose customers. Modern customers expect instant results, and if they don’t get them, they leave. Hyvä Commerce was developed from the ground up with performance in mind.
Here’s what contributes to its speed:
- The frontend is lightweight (versus the heavyweight JavaScript used by Magento) and is based on a modern technology stack.
- Your pages will load in a small fraction of the time when using Hyvä Commerce versus the Luma or Blank Themes.
- Smaller file sizes result in less bandwidth and, therefore, faster response times.
- It is built for mobile first, ensuring the best experience where the majority of your traffic lives.
From my experience: Hyvä is extremely fast right out of the box. But as we all know, in the real world, things quickly become complex. Third-party modules, marketing code, and other integrations tend to erode some of that performance. Some are necessary, but others should be replaced by a better alternative.
My Advice: You’re building from scratch? That’s great! Your development will be faster, and with the right planning and developer involvement, you’ll be able to develop for performance from day one. Have a large store with a lot of third-party extensions? There is no free lunch. While peak performance can be achieved at a cost, not every third-party module is optimized with the current Hyvä best practices for performance. Trust your developers to determine which modules to keep and which modules to remove.
3. Modern Architecture and Simplified Development
Behind each successful online store lies an easily maintained code base. Hyvä Commerce replaces Magento’s complex, outdated frontend with a clean, lightweight architecture that will be enjoyable to develop from.
Why this matters for your business:
- You will be able to implement new features and changes faster, as the code base is simpler.
- Less money spent on maintaining your website – a cleaner code base is easier to update and troubleshoot.
- New developers can become familiar with and contribute to the project more quickly due to the ease of use in developing.
- The less complexity there is in a codebase, the less that can go wrong.
- A future-proof base – Hyvä was developed using modern technologies such as Alpine.js, Tailwind CSS, and Magewire.
When your development team is working efficiently, your store will evolve faster and you will spend less money to keep it updated.
In my opinion: I found the ease of building Hyvä CMS components to be a major improvement. Components built with Page Builder would previously require hours of development time to complete what were relatively simple tasks. Merchants are now able to effectively manage their own content without being forced to stare at confusing HTML or wait for a developer to make simple edits to a CMS page or block.
4. Long-Term Stability
The choice of eCommerce software can’t simply be based on current performance alone. It also needs to protect your investments over many years ahead. Hyvä Commerce secures that investment through an active ecosystem that continually maintains security and drives innovation.
What makes merchants confident:
- The core team continues to make improvements and provide updates.
- Thousands of developers contribute to the knowledge base, extend functionality, and offer support.
- A dedicated team quickly responds to any vulnerabilities that may arise.
- Agencies and merchants around the world have trusted Hyvä with their business.
A strong community will ensure your store does not get left behind as the eCommerce industry continues to evolve.
The Hyvä community is real: They currently employ 29 people and their Slack community has grown to almost 7,000 members. It’s not just growing, it’s thriving. That’s the kind of foundation you want behind your store.
5. Fast Pace of Innovation
Hyvä moves quickly. Continuous innovation isn’t just a goal; it’s their standard. Unlike competitors, they make their long-term development plans available for anyone to view at any time. Therefore, customers always know what to anticipate.
What sets Hyvä apart:
- Transparency in roadmap planning so there are no surprises when it comes to seeing what the future holds.
- All three of Hyvä’s major products (Hyvä Theme, Checkout and CMS) are updated on an ongoing basis.
- What the community provides feedback on will be prioritized for development.
- As new tools and integrations become available to Hyvä’s customer base, Hyvä continually expands its ecosystem.
- Hyvä has a long-term strategy for growth while meeting the needs of today.
As such, there is never a point where your online store falls behind the competition due to the quick pace of innovation from Hyvä.
Curious what’s next? Check out the Hyvä public roadmap.
Conclusion
After experiencing Hyvä Commerce across several projects, I consider it one of the best investments a Magento merchant can make. Beyond the performance improvements, the developer experience is significantly better than working with Luma. For merchants, this translates to faster delivery and lower TCO.
Hyvä Commerce does have its flaws, as do all real-world projects, but it provides a solid foundation from which to start and a base from which to continually improve.
If you’re evaluating the future of your eCommerce platform, whether that means evolving an existing Magento setup or replatforming entirely, Hyvä Commerce deserves serious consideration. Send us a message and let us help you take the next step.
