Online shopping is a visual experience. That’s why product discovery should be as immersive and intuitive as possible. Yet, a lot of online stores still present products in isolation, leaving customers to imagine how individual pieces might come together. But people want inspiration. They want ideas.
If your customers have to hunt down each item individually, excitement quickly turns into frustration. And that frustration costs conversions.
Disconnected Products = Lost Opportunities
Standard product pages are built for individual items. That’s fine if someone knows exactly what they want. But most customers are browsing.
Seeing a dress on one page and a pair of shoes on another doesn’t show how they work together. The burden is on the shopper to imagine the full picture and many won’t bother.
A few common mistakes:
- Only flat product grids: Customers scroll through endless tiles with little context or storytelling.
- Lack of visual guidance: No inspiration or real-life scenarios to help users understand how products work together.
- Missed upsell potential: Without bundling or styled collections, shoppers aren’t guided to add more.
What’s missing? Context. Inspiration. And convenience.
Shop the Look for Magento Stores
We believe online shopping should spark imagination. While Magento provides powerful catalog, product, and promotional tools, it doesn’t include a native Shop the Look feature.
That’s why we created our Shop the Look solution designed to transform the way products are showcased and discovered in your Magento store.
Shop The Look allows store administrators to create curated, visually compelling “looks”—stylized collections of products that work together to form a complete outfit, theme, or concept. From a head-to-toe fashion ensemble to a fully styled living room, each look is presented with a captivating image that serves as an inspiration and a reference point for users.
What Our Shop the Look Lets You Do
Our Shop The Look solution makes it easy to turn your store into more than just a place to shop: it becomes a source of inspiration. From the admin panel, you can fully customize the Shop The Look landing page, giving you control over how your outfits are presented and how users engage with them. Some of the main options include:
- Landing Page Title – Set the main heading shown to visitors.
- Meta Title & Description – Optimize for SEO and improve visibility in search results.
- URL Key – Choose a clean, user-friendly URL (e.g.,
/shop-the-look). - Variation Selector – Specify the product attribute (e.g., color, size) that will be used to preselect a variation of a configurable product.
- Color Swatches on Product Cards – Show color options directly on each product within a look.
Building and managing looks is just as straightforward. Each look can have its own name, description, and image, so you can highlight everything from seasonal collections to trending outfits.
To integrate looks into your content, you can use Page Builder components or widgets to display:
- Single Look – Feature one specific outfit, along with its associated products.
- Multiple Looks – Show several outfit options in one section, each linking to more details.
This gives you a lot of flexibility, letting you show off your outfits in a way that feels natural and engaging. You can spotlight a single look for something really eye-catching, or mix in several options so your audience can scroll through and find what inspires them.
Why It Matters
Inspiration sells. When customers see a styled photo or collection, they’re buying into a vision, not just an item.
This convenience doesn’t just delight shoppers, it pays off: research shows that online stores with shop the look features have increased average order sizes by 20%. We’ll all agree that a 20% lift is hard for any merchant to ignore.
Hootify + Shop the Look: Show Products, Sell Products
Our goal is to keep improving Hootify, our Magento-based eCommerce platform, with tools that enrich online shopping for merchants and customers. That’s why Shop the Look is now part of its core. With this addition, Hootify merchants can offer richer, more engaging shopping experiences right out of the box.
Want to create a look? Request a free admin demo and follow along using our user guide to explore just how simple it is to bring styled product collections to life.
Ready to Inspire Your Shoppers?
More than just a feature, Shop the Look is a sales strategy wrapped in attractive design and user-centric functionality. If you’re running a Magento store and looking for a smarter, more visually compelling way to showcase your products, Shop the Look is the feature you’ve been missing. Transform your product pages into inspiring stories your customers can step into.
Contact us and let’s build a higher-converting shopping experience together.
