Magento
SEO Audit
Are you experiencing a drop or stagnation of sales from the organic channel? Are you sure your store is well-optimized for search engines? Do you know what should be your next steps to improve organic results?
Get an in-depth analysis of your Magento store to identify any potential issues that may be holding your store back and get bespoke recommendations based on your business’s needs.
Why Do You Need Magento Technical SEO audit?
Search engine optimization best practices and methods are changing all the time. It is crucial to conduct regular checkups to ensure it still uses the maximum potential from search engines, regardless of your site’s technical stability.
Investing in SEO assessment is a great way to get valuable information about the state of your Magento store because you might be missing a significant amount of traffic, customers, and sales due to improper technical SEO setup of your store.
Additionally, well-optimized landing pages will lower your costs and improve your PPC campaign performance.
What Will You Get With Our SEO Audit Report?
Technical SEO Analysis
After getting familiar with your business needs, we will examine your online shop from the SEO point of view and go in deep with technicalities. Some of the key areas we’ll be focusing on are:
Traffic Drops
Traffic drops checks against known algorithm update dates: Search engine algorithms are constantly evolving, and it’s essential to conduct regular checkups to assess the performance after the updates and react accordingly. We are also checking your Google Search Console setup to ensure proper configuration and identify any issues affecting your organic search performance.
Crawling and Indexing
Reviewing the sitemap, robots.txt file, noindex meta robots, category tree, and faceted (layered) navigation to ensure that search engines easily find, crawl, and index your website, resulting in increased organic visibility and traffic.
Analyzing Site Content for Duplicate and Thin Content Issues
Magento creates a lot of duplicate content due to sorting, layered navigation, and different product types (grouped vs. simple products). To avoid these problems, we thoroughly examine Titles, Meta Descriptions, Headings, and ALT tags on all products, categories, and CMS pages and provide custom recommendations for your business to prevent search engine penalties and ensure growth in organic visibility.
URL Structure Analysis
Well-structured and SEO-friendly URLs can improve your organic performance by providing search engines with more information about your eCommerce store’s hierarchy and content, which is why it’s important to follow the industry’s best practices when it comes to URL structuring.
Structured Data Markup Analysis
Rich snippets can make your website stand out on search engine result pages. Since they pull the data from schema markup, it’s essential to implement it correctly on each page of your online store. We take a deep dive into your store’s schema markup and provide recommendations for each page type to give more context to the search engines and improve your chances of getting more organic visibility.
Hreflang Analysis
If you own an international store with different languages, you know how important it is to serve the right content to the right customers. That’s where the hreflang tag comes into action – it indicates to search engines which website should be displayed based on the user’s location and language.
Performance Analysis
Page experience has been and will always be an essential factor in the overall SEO health of every eCommerce store. That’s why we thoroughly analyze redirects, 404 pages, HTTP requests, and core web vitals to provide recommendations that should improve your site’s SEO and User experience.
Sitemap Analysis
Sitemap.xml should contain all indexable pages with self-referential rel canonicals. We evaluate the .xml file to ensure all pages are accessible through sitemap and, therefore, easier to discover to the search engines.
Google Analytics Setup
Inaccurate data and poorly implemented Google Analytics tracking can mislead you and cause you to make bad business decisions. That’s why our team will check your current Google Analytics setup and identify if there is a place for improvement.
Mini UX/UI Audit
SEO Audits include a simplified version of a full UX/UI audit where we run a heuristic evaluation of your site’s user experience. It involves having a usability expert identify any usability issues or design problems based on available data, experience, and knowledge.
Form of Delivery
Our SEO Audit typically takes 2 to 3 weeks to be completed. We are not using an automated process that is applied in every case. We want to ensure that you end up with recommendations based on an actual analyzed condition of your site.
After completing the audit, you’ll receive an extensive report that highlights all issues we identified through our analysis, along with actionable recommendations on how to handle them and improve the SEO health of your online store. Our team of SEO experts will be at your disposal for any questions you may have and will provide you with additional guidance where needed.
Expert Support
Our team of certified experts has years of experience working with successful eCommerce businesses. We played an important role for many of them in setting and executing their PPC Marketing Strategy. This was acknowledged by Google which rewarded us with a Premier Partner Status.
Result Driven Approach
Our team works closely with clients to set clear goals and objectives, followed by a step to develop customized strategies to achieve them. We understand that each client’s needs are unique, so we focus on creating tailored campaigns that leverage specific ad formats, channels, and customer segments to bring the desired results. Our results-driven approach is designed to help clients achieve a better return on their investment in PPC advertising, delivering measurable results and helping them grow their business.
Magento Integration
Usually, many clients are struggling with shopping feeds setup where PPC Agencies are playing ping-pong game in explaining the technical requirements and, at the same time, development teams do not understand what the PPC Team is trying to accomplish. We can establish a smooth development process by leveraging our knowledge of the eCommerce platforms and PPC Solutions.
One Final Step
Improving your SEO capabilities is a long-term investment, which needs a solid technical foundation. Reveal the potential of your online store on search engines and get a list of action items you can start executing immediately.
Is it time for an SEO Audit?
Get in touch! Reveal new possibilities your business can achieve with the organic channel.