7 common Magento SEO mistakes


When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site:

1. Homepage title “home”

If I had a dollar for every Magento store out there I’ve seen with a homepage title “home” I’d be a rich man. The homepage is usually a CMS page. Go in there and change the title of the page into something more suitable such as “Blue Widgets Online Store – Example.com”.

2. Using “default description” field

System > Configuration > General > Design > HTML Head > Default description – Leave this blank or you’ll have such a mess of duplicate descriptions on your store that don’t really describe the given URL that it will be unbelievable. Also, please make sure your meta keywords are not “magento, magento commerce” etc.

3. Not turning on rel=canonical

Save yourself from lots of duplicate content issues. Turn canonicals on for both products and categories.

4. Logo title and/or alt “Magento Commerce”

Logo, usually in the top left of your website. Don’t have it say “Magento Commerce”. I’ve seen that a lot of times.

5. Forgetting to turn meta robots to “index, follow” and remove robots.txt disallow after a move from staging/dev site to the live site

System > Configuration > General > Design > HTML Head > Default robots “INDEX, FOLLOW”.

Sometimes people leave this as noindex, nofollow on dev server and forget to change it when they migrate to the live server.

6. Having a default layered navigation

Layered navigation is a hell for the SEO. For more detailed explanation on this issue, read my guide on how to handle Magento layered navigation SEO issues.

7. Building a sitemap with sample products and sample categories

I’ve seen this one as well. Check what’s in your sitemap.xml before you submit it to Google. No sample products please! :)

Can you name a common Magento SEO mistake number 8?

If you need any help, we can do a Magento SEO Assessment for your site.

Interested in hiring us?

Have a chat with us. You would be surprised how small changes can make your business even more successful.

About Toni Anicic

eCommerce Consultant

SEO. Professional gaming. Home-brewed beer. Magento Certified Solution Specialist.

Read more posts by Toni / Visit Toni's profile


  1. Can you set product tags to noindex? They cause duplicate content issues when I run a site audit. Is this a common problem in Magento?

    1. Actually it’s not very common because in most cases Magento stores don’t use product tags. You should set them to noindex, but there is no admin config for this, you need custom coding.

  2. Once I have finished big SEO entry How do I check for blank general and metadata fields in Magento, in case I missed any. :)

  3. How toxic for seo is it to have a sitemap with sample products? Our site is only about 15 pages but the sitemap has 190!
    Is this an issue?

    1. You should also set up 301 redirect so that those pages dont exist for the visitor. Did you check other variations as well such as www and non-www version of the same?

  4. An eCommerce website being deprived in SEO approach can’t expect good visibility anymore; tips shown herein sound pretty much valuable! (Isn’t it good to follow something that is to us is a proven result?). Facts displayed on homepage title, description (yes, Meta keywords & logo saying no “Magento”), canonicalization, sitemaps (with no sample products) and much more – just seems to get highly optimized by search engines (and reversibly, suiting to searchers’ queries) so far.

  5. SEO-friendly eCommerce platform would rather mean optimizing the products, whatsoever sold along the website, in an effort for search engines and therefore the end users to see and follow.

    Spencer Yao says something very clever about it. Powerful SEO features will hence include SEO-approachable URLs, Meta Data, Page Title, Sitemap, Easy-to-Follow Navigation Structure and much more as listed here.

    Yes, how Analytical tools’ been helpful to promotions, should be well understood and utilized. An importance of higher site performance with good loading speed should also stay uncompromised – and something more and more to go along…

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <blockquote cite=""> <code> <del datetime=""> <em> <strike> <strong>. You may use following syntax for source code: <pre><code>$current = "Inchoo";</code></pre>.