In a digital world it is important for customers to be able to interact across many devices and screen sizes and responsive design is the best way of implementing this strategy. Although the responsive website was more expensive and complicated to build, management costs and administration time savings have been made since the site launch.— Joann Johnstone, Operations Director, Zee & Co
Design at Inchoo is not perceived as a common use of graphic design centered only around visual aspect of design. In the heart of our practice of user-centered design lies heavy crunching of numbers and data, researching users and understanding how they interact with the web to provide them with the information they want or need.
eCommerce websites are intended to sell and complete the transaction from start to finish. Apart from looking good, online stores must be functional and process all the information and collect the payment.
Looking from users’ point of view
By looking from users’ point of view and placing ourselves in their shoes, we are achieving user-centered design which is necessary for the success of any eCommerce store.
With a highly contextual design mentality we are building user experiences which are easy to use, so the end result are cohesive and predictable effects on site visitors whose needs and desires are met.
Research and planning in design
We use proper research and planning of information architecture for your eCommerce store to predict how users are going to interact with the store. Our creative concepts of user interface design help users to focus on what matters to them and make their entire shopping experience a breeze.
End goal of the design process at Inchoo is to make the shopping experience easy and natural without causing any unnecessary cognitive load so the users can focus on what is most important to them – enjoying the shopping experience from the comfort of their homes or even on the go.
Responsive design? How can it help growing my business?
With the huge rise of the number of mobile devices and their accessibility to larger groups of people, smartphones, tablets and other mobile devices are becoming the dominant way of accessing the internet today.
Many of those visitors are browsing on the go, while commuting, waiting in lines or doing some other activity.
Their research on mobile devices can lead to decisions on buying products or services they want from you – that is, if you support their devices and if they can browse through your store efficiently and without a hassle regardless of the device they are browsing on.
The bottom line is that customers are often not familiar with what responsive, mobile or some other type of store means – they are here to simply browse, do some research or make an actual purchase.
Having that in mind, we must provide them with best possible user experience regardless of platform, resolution or device and that is where Responsive Design plays a crucial role.
Design at Inchoo is all about conversion rates and helping you grow your business. We crunch the numbers and data for you and turn them into visually appealing eCommerce stores that take your visitors and convert them into customers using a shopping experience that will delight them on any device, resolution and platform with the help of responsive design.
See what our design team is capable of in our portfolio.
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