Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.
It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?
Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.
In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.
There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.
Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.
What happens when you decide to check your advertising campaigns on Amazon, finding a message for one of your products saying “Not in Buy Box”?
Do you need to worry when you see that there are no impressions for that product?
The answer is straightforward.
You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.
Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.
This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.
This is a blog post about how to check Buy Box eligibility for single products.
What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?
You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.
You can’t set a monthly budget on your Google Ads campaigns.
You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.
The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.
Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.
Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.
In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.
From time to time we encounter a question that sounds something like this: “How many eCommerce sites out there are built on Magento?”
The answer to this question is not easy to give. This is because the data needed to give this answer is in a way both easy and hard to find.
But, we will try to give you some sense of the general number of the Magento eCommerce sites in this post.
What is customer value reporting in Google Ads? This is a new report found in Google Ads that can help us understand our customers better. And with a better understanding of who our customers are – we can make even better campaigns with ads designed just for them.
Read on to learn how to read and analyze this report and how to use it to improve your campaign results.
Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.
It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?
What was one of the most wanted requests from SEOs around the world when it comes to data from Search Console? Its freshness. And Google gave it to us. But, how accurate is that data? Read on to find out what we have found out.
Looking for the right website development agency can be very difficult. Although there are some handy tips when searching for the right eCommerce web development agency, one of the most underrated questions is: How to recognize an agency that wants to be a partner?
When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?
Are there important reasons to give a local eCommerce web development agency an advantage over a global one?
No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.
Building a new eCommerce web store, or upgrading an old one?
The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.
Because of that, we have thought of some that should be of great help to you.
“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.