Posts by Davorin Cernoga

15 Proven Tips For Choosing An eCommerce Agency

“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?

I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.

But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.

Now, the question is – is it really that difficult to choose the right eCommerce agency?

To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.

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Google Ads Local Action Conversions

What happens when you check your conversion action tab and see new ones that you haven’t set up yourself? You may think at first that someone has unauthorized access to your campaigns, but then, you see that source for these conversions is “Google hosted”.

You have just discovered Local Actions Conversions in your Google Ads account. Google system has set up these automated conversions. Let’s dig in and learn a little more about them, shall we?

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Can We Optimize Google Ads Negative Keywords?

This is going to be a strange blog post. Why? Because there are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical, one could say even strategic, way. 

Which one are you?

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