Managing an online store often feels overwhelming. From handling products and orders to monitoring the overall store performance, countless moving parts keep an eCommerce site running smoothly.
While store managers need reliable tools to tackle these challenges, the native Magento dashboard doesn’t help much. Its interface is visually dated, lacks personalization, and most importantly, offers no practical guidance or an alert system. Store managers are left to identify issues on their own, making it difficult to prioritize actions and optimize store operations effectively.
That’s why we built the Growth Hub – an actionable dashboard designed to streamline day-to-day store management and support smarter, data-driven decision-making.
Saying Fare thee Well to the Old Dashboard
The dashboard is the first touchpoint store managers encounter when logging into the Magento back office. Yet, for years, it was just a collection of information without direction, creating cognitive load without much-needed clarity.
Growth Hub transforms this experience. Instead of a passive data display, it creates an insight-driven environment, focused on KPIs and improvement opportunities.
What’s Inside Growth Hub
Designed to deliver more than numbers, it offers meaningful insights you might not notice on your own. It also highlights areas needing attention and suggests actions, guiding you to make improvements across your eCommerce site.
Let’s explore the key sections.
1. Essential Sales Overview
Provides an at-a-glance comparison overview of KPIs such as sales, orders, revenue, and average order values for a chosen time period. Instead of static numbers, this section utilizes visual graphs and summary cards including specific metrics. You can toggle the date range selector to analyze performance over 7 days, 30 days, 90 days, or even the last year, with every metric automatically compared against the previous period.
This serves as an intuitive entry point for deeper analysis.
2. Daily Recommendations
The heart of Growth Hub is its ability to surface actionable insights. It identifies:
- products that haven’t sold in a long time
- items with declining or low quality scores
- underperforming categories
- incomplete orders
- search terms that return no results
To ensure you aren’t just looking at raw data, each section includes a brief message with specific suggestions on how to address the issue.
By turning data into prioritized, actionable steps, Growth Hub helps store managers intervene before minor issues become major problems, improving sales and enhancing the shopping experience for customers.
3. Admin Hygiene & Security
A healthy store is a secure store. Growth Hub includes an Inactive Admin Users report. It scans for admin accounts that haven’t logged in for a specified period. This allows you to clean up unused accounts quickly, reducing security risks.
4. Workflow Integration
While Growth Hub primarily surfaces suggestions at your first touchpoint – the dashboard, it isn’t confined to just that location. We’ve integrated the product-related insights directly into the Product Edit Page.
When working on a specific product, you will see a quality breakdown right there using the same 1–100 scoring criteria as the main dashboard. It tells you exactly why a product has a low score (e.g., “Image count too low” or “Description length below minimum”) so you can fix it immediately.
Tailored to Your Business
One size does not fit all. That’s why, in the Growth Hub configuration, you can define parameters such as:
- The number of days backward used to identify a “Low Selling Product”
- The minimum character count for a “Good” description
- The minimum number of searches for a term with no results to be included in the report
Simply set the thresholds; Growth Hub does the monitoring.
Why Growth Hub
Designed to go beyond the limitations of a native dashboard, the Growth Hub helps you save time and make smarter decisions. It eliminates the need to dig through reports or guess where things are stuck. Instead, it provides clear insights into what the customers are looking for but can’t find, points out products with missing details, highlights areas where SEO efforts can be improved, and flags categories that need additional promotion due to a lack of engagement.
Hootify & Growth Hub: From Insight to Impact
Growth Hub is now also integrated in our Magento-based eCommerce platform – Hootify. This means that Hootify merchants will have these insights from day one. We can also implement Growth Hub on any standard Magento 2 store.
To see exactly how it works, take advantage of our Hootify administation demo.
Just request a free admin demo and be greeted by an actionable, insightful dashboard. You can also explore configuration options. If you need help, you can always check Hootify User Guide for a full walkthrough.
Turn Your Dashboard Into a Growth Engine
Growth Hub transforms your Magento dashboard from a limited reporting tool to an action-oriented assistant. By continuously monitoring the performance and highlighting areas that need attention, it empowers you to make informed decisions and drive measurable growth.
Fellow Magento merchants and store managers, don’t settle for a dashboard that leaves you guessing. Try Growth Hub and discover how it can help you run your online store more efficiently. Drop us a line to get started.
