Research is like peeling an onion – the more layers you peel – the more you reveal. You may even find that your idea isn’t as unique as you thought, but still, wouldn’t you like to beat the competition sooner rather than later? Don’t risk learning the hard way – get to know your competition on time. Knowledge is power!Read more
Posts by Zoran Vorkapic
Whether it’s a website, an app navigation, your mobile phone menu or the menu in your car – navigation is one of the fundamental features of every digital product. By providing clear and well-structured navigation, you relieve your users of confusion. This makes it easy for them to find what they’re looking for. If users can’t find their way around your product it will frustrate them.Read more
One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).
We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos.Read more