Magento SEO: Check your extensions!

magento-extensions-seo-tutorial

We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.

In this video I describe the types of extensions that often create some on-site SEO issues and explain what those issues usually are. I hope you can learn something new here!

P.S. One thing I forgot to tell you to check with navigation extensions: title tags. Check for duplicate title issues / throwing the same title all the time.

In case you’re looking for someone to do a Magento SEO audit of your online store and extensions, have a look at our Magento SEO audit services.


About Toni Anicic

eCommerce Consultant

SEO. Professional gaming. Home-brewed beer. Magento Certified Solution Specialist.

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10 comments

  1. Magento is too big..scared of using some extension..and most of time after enabling it hard to disable..and some times many setting crashes issue..but yeah they improving great..1.7 ver is i like most in all versions.

  2. This should be a very easy fix. You just need to create a new style to replace the h1. You definitely don’t want Google seeing more than one h1 tag per url.

    Ozcan, make sure that you have a 301 redirect in place that will redirect each url to the corresponding url. Hopefully you have the same url structure as your old site. It is not a good idea to redirect all urls from your old site to the main page of the new site.

    If you do this, the old site might still show in Google for some searches, but if you click on the link, it should redirect instantly to the new page. If so, that is fine, Google will eventually catch that in an update.

  3. Toni,

    I m doing lots of research on SEO technique but i m still beginner. i have changed my site domain like 3 months ago, and redirected old URL to new one. But still my old url are visible on google search, i even redirected on webmaster. what do you advice ?

  4. Good stuff about the breadcrumbs and the schema.org. I was just starting a project involving that yesterday and I was going to do it through the breadcrumbs. Saved me some time there for sure.

  5. @beeplogic: Not sure if that would work, Google is getting better at indexing javascript and what’s behind ajax requests every day. You could do it that way and disallow indexing of javascript files through robots.txt, however Matt Cutts explicitly said you shouldn’t do that in one of the recent official Google’s videos.

    I think it’s much simpler to simply use the correct markup, meaning, not to use H tags where they are not supposed to be.

  6. Not that I agree with this approach, but what if the mark up is loaded from the AJAX request and inserted into the DOM tree, rather than output and hidden on the initial page request? Would it impact SEO any less?

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