Online Marketing

How to pass the Google Analytics exam

After two weeks of studying and preparing, yesterday I received a passing grade on the Google Analytics Individual Qualification (GAIQ) exam. If you are interested in taking the exam, here are some useful pointers that will help you in your preparation.

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How to pass Hubspot Inbound Marketing Certification Exam

On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my existing certification and to take the test again. I passed the test a couple of days ago and thought I’d share a few tips on how to prepare for – and most importantly pass – the exam.

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3 ways you can use videos on your E-commerce site

If you are not using video on your E-commerce site, it would be good to start thinking about it. 2013 is all about the content – and video is leading the way. Using video, whether in a form of simple product video or a full company presentation, can significantly impact the way how your customers are perceiving your brand. It can help you to increase conversion rate, relevant search traffic and customer loyalty. Here are 3 examples of various ways in which some of our clients are using video.

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What’s the deal with the daily deal?

© sooperkuh@sxc.hu

Daily deal industry is the one most talked about ever since it took the world by storm, starting with Woot, reinvented by Groupon, LivingSocial and the likes (we built a couple of solutions on Magento ourselves). There are hundreds of daily deal sites popping up out of nowhere each day, and many are shutting down. With a recent study on the industry conducted by Rice University some of the typical questions get answered.

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Magento SEO: Check your extensions!

We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.

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OneStepCheckout vs Magento’s Onepage Checkout – Short Case Study

Last month I’ve seen one of our clients suffer from an unusually high checkout abandonment rate. I found out they installed a OneStepCheckout. We rolled up our sleeves and tested the OneStepCheckout extensions versus Magento’s default Onepage checkout. I can’t name the client or disclose more info than I did in below. Results? For me expected, for some, very surprising.

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7 common Magento SEO mistakes

When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site

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Magento SEO: How to handle problems caused by layered navigation?

Layered navigation, a feature available in Magento without any extensions is commonly used by many merchants around the world. It is also one of the most painful Magento features for the SEOs. It creates lots (depending on the amount of filters and products – often tens of thousands) of terrible URLs with duplicate / near duplicate content and identical page titles and descriptions.

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How I survived all of the Google’s updates since 2005

On April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns.

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How do rel=”next” and rel=”prev” work?

© Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability.

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