Online Marketing

How to pass the Google Analytics exam

After two weeks of studying and preparing, yesterday I received a passing grade on the Google Analytics Individual Qualification (GAIQ) exam. If you are interested in taking the exam, here are some useful pointers that will help you in your preparation.

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How to use Vine videos for e-commerce

Here at Inchoo, we’re a big fans of Vine app. For those of you who don’t know what Vine is, it’s basically a mobile app which allows you to record six second videos which can then be posted to Twitter or Facebook. In this blog post, I will show you various creative ways you can use Vine videos to produce fun and engaging video content for your customers.

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5 simple email marketing techniques for increasing sales

With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new channel, it’s still one of the most effective ways that you can use to connect with your customers. In this post I will present you 5 simple techniques that can take your email marketing to the next level, especially if you are now just sending basic email newsletters to your entire database.

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Customer journey and multichannel shopping

Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have the book that I was looking for, so I went to their online shop and bought my book there.

The whole process got me thinking how gone are the days of a single channel shopping. We, as customers are using multiple channels and touchpoints before actually making a purchase, and what’s interesting is that often website or mobile phone are the first touchpoint of interaction with the brand.

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How to pass Hubspot Inbound Marketing Certification Exam

On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my existing certification and to take the test again. I passed the test a couple of days ago and thought I’d share a few tips on how to prepare for – and most importantly pass – the exam.

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3 ways you can use videos on your E-commerce site

If you are not using video on your E-commerce site, it would be good to start thinking about it. 2013 is all about the content – and video is leading the way. Using video, whether in a form of simple product video or a full company presentation, can significantly impact the way how your customers are perceiving your brand. It can help you to increase conversion rate, relevant search traffic and customer loyalty. Here are 3 examples of various ways in which some of our clients are using video.

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