Online Marketing

How to tame the new Google Keyword Planner?

By: Bruno Mitrovic, Last updated: Nov 21, 2019 | Published: Aug 28, 2018
planning

Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.

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Research and analyse your competition to expose your opportunities

By: Zoran Vorkapic, Last updated: Jun 11, 2019 | Published: Aug 14, 2018
Competitive Analysis

Research is like peeling an onion – the more layers you peel – the more you reveal. You may even find that your idea isn’t as unique as you thought, but still, wouldn’t you like to beat the competition sooner rather than later? Don’t risk learning the hard way – get to know your competition on time. Knowledge is power!

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Are you ready for new Google Ads experience?

By: Andreja Cicak, Last updated: Sep 26, 2019 | Published: Jul 10, 2018
New AdWords Features

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

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Editing robots.txt in Magento 2 Admin

By: Toni Anicic, Published: Jan 23, 2018
Editing robots.txt in Magento 2 Admin

In the last few versions of Magento 2 a few shiny new features regarding robots.txt appeared and they bring some interesting issues with them. In this blog post, I’ll attempt to walk you through all of the different cases you can encounter while modifying the Magento 2 robots.txt file.

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Inchoo is now a Google Premier Partner!

By: Andreja Cicak, Last updated: Oct 21, 2019 | Published: Sep 19, 2017
inchoo google premier partner

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

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Why you should do keyword research for your eCommerce store

By: Ivana Poturica, Last updated: Nov 04, 2019 | Published: Jul 20, 2017
Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

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Blogging for merchants: attract visitors to your eCommerce site

By: Andreja Cicak, Published: Jun 27, 2017
blogging for merchants

Every store owner knows how important blogging is for his eCommerce store. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will undoubtedly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative, and just there to fill out the blank space, you’re not using the blog section’s full potential on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants that can help you boost your eCommerce website’s online performance.

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This is why our clients never get penalized by Google

By: Toni Anicic, Last updated: Sep 26, 2019 | Published: May 05, 2017
This is why our clients never get penalized by Google

Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.

During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.

But, did you know our own clients who have a consulting retainer with us never got penalized by Google?

Here’s why…

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3 things you should check before you continue with your PPC campaigns

By: Tea Pisac Benes, Last updated: Sep 25, 2019 | Published: May 02, 2017
3 things you should check before you continue with your PPC campaigns

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

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Build your 2017 Magento SEO strategy with these tips

By: Ivona Namjesnik, Last updated: Nov 04, 2019 | Published: Feb 09, 2017
Build your 2017 Magento SEO strategy with these tips

As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.

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Look out for these eCommerce trends in 2017!

By: Ivona Namjesnik, Last updated: Aug 30, 2019 | Published: Dec 28, 2016
Look out for these eCommerce trends in 2017!

Industry of eCommerce is growing steadily, year after year, and that’s nothing new in the world of Internet. A prediction by eMarketer states that online spending has reached its all time high in 2016 with more than $22 trillion spent, a number which is expected to grow by $27 trillion in 2020. It is more than obvious this trend has no intention of slowing down so if you need some help or inspiration with setting up priorities for 2017, we at Inchoo gathered a handful of useful tips to share.

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