We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.
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Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?
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Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.
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I am sure, for everyone in the eCommerce business, there’s no need to explain what Google Shopping Ads are. But, if you are not familiar with them, they are product ads which appear in Google’s SERP as shown on images below.
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Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?
Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.
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Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.
We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.
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In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign.
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Inchoo is a 7-year-old.
Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.
Newest one is the Google Partner badge.
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The SEO industry exploded with news about RankBrain, a new artificial intelligence that recently became the 3rd most important ranking signal out of hundreds of ranking signals Google uses to determine which page deserves which organic ranking spot.
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Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.
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Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.
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While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
Read moreA well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.
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You heard it right. Google might no longer show your title tag in search results. But don’t panic, you still retain some level of control over what’s shown using certain microdata markup implementations.
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When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.
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I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.
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We recently had a very interesting case with one of our clients. Client has two Magento websites on one installation, one website is on .com and targets USA while the other is on .ca and targets visitors from Canada.
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We get a chance to analyse quite a few Magento stores in both our technical and SEO audits every month. Every store is unique in its own way and we always strive to provide as targeted and useful advice as possible for each store’s specific case.
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The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.
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When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.
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In my last conversion rate optimization post – Optimize your checkout process to stop losing customers, I was showing what you lose if you don’t do CRO. And now, in this post, I would like to show you what you can get if you do it… On an example of my imaginary store.
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I’ve seen a lot of Magento websites get a message within Google Webmaster Tools saying “Googlebot found an extremely high number of URLs on your site: example.com”.
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We’ve been in Magento business since the beginnings of this industry in 2008 and watched both default Magento’s SEO functionality and Magento SEO extensions evolve and improve. We’ve never developed our own Magento SEO extensions which is why I believe I can give you an honest, unbiased opinion on this issue.
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Online stores often have some real world physical brick and mortar stores where they sell the same products as well. Lots of Magento merchants use different store locator extensions to handle the necessary functionality.
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In our latest video tutorial, besides rocking my MailChimp shirt, I explain how to properly think about multi country and multi language E-Commerce setups. These tips can be applied to any E-Commerce solution, not just Magento.
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We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.
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As a store owner or a person in charge of e-commerce at your company, you probably gaze upon Google Analytics stats every day. In this article I’ll give you 3 simple tips that you can try today that will give you actionable data which will help you boost your sales.
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In the process of conversion rate optimization a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, checkout process is still a bit foggy area.
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