As GDPR is just about to take effect, we wanted to take a moment of your time to notify you of the steps we took to bring our business processes in line with some of the requirements in general data protection regulation.
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In the last few versions of Magento 2 a few shiny new features regarding robots.txt appeared and they bring some interesting issues with them. In this blog post, I’ll attempt to walk you through all of the different cases you can encounter while modifying the Magento 2 robots.txt file.
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We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.
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The default description, default title, and default keywords input fields in Magneto administration used to create SEO issues for store owners ever since version 1.X of Magento. Magento versions 2.X are no exception to this issue.
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If you don’t run retargeting and remarketing ads, your marketing efforts may not be as profitable as they could be. On average, only 2% of visitors convert during their first store visit, which leaves staggering 98% of visitors unconverted. This is why we use retargeting and remarketing strategies.
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Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.
How does the search engine know what information to serve based on just a few words? Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.
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Every store owner knows how important blogging is for his eCommerce store. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will undoubtedly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative, and just there to fill out the blank space, you’re not using the blog section’s full potential on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants that can help you boost your eCommerce website’s online performance.
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Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.
During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.
But, did you know our own clients who have a consulting retainer with us never got penalized by Google?
Here’s why…
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We wrote about Google Shopping Campaign as an unavoidable type of online advertising and its significance in web shop sales. But, what can we do about the buyers who are not ready to buy a certain product right away? The answer is remarketing!
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As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.
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We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.
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Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?
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Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.
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I am sure, for everyone in the eCommerce business, there’s no need to explain what Google Shopping Ads are. But, if you are not familiar with them, they are product ads which appear in Google’s SERP as shown on images below.
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Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?
Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.
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Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.
We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.
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In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign.
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Inchoo is a 7-year-old.
Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.
Newest one is the Google Partner badge.
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The SEO industry exploded with news about RankBrain, a new artificial intelligence that recently became the 3rd most important ranking signal out of hundreds of ranking signals Google uses to determine which page deserves which organic ranking spot.
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Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.
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Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.
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While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
Read moreA well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.
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You heard it right. Google might no longer show your title tag in search results. But don’t panic, you still retain some level of control over what’s shown using certain microdata markup implementations.
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When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.
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I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.
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We recently had a very interesting case with one of our clients. Client has two Magento websites on one installation, one website is on .com and targets USA while the other is on .ca and targets visitors from Canada.
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We get a chance to analyse quite a few Magento stores in both our technical and SEO audits every month. Every store is unique in its own way and we always strive to provide as targeted and useful advice as possible for each store’s specific case.
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The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.
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