Digital Marketing


Forgot about “Forgot your Password” page?

Forgot about “Forgot your Password” page?

We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.

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Your website is a slider

Your website is a slider

Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?

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Google manually punishes bloggers with paid product reviews

Google manually punishes bloggers with paid product reviews

Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.

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Why should you care about broken links on your online store?

Why should you care about broken links on your online store?

Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?

Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.

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Common Magento 2 SEO mistakes

Common Magento 2 SEO mistakes

Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.

We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.

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Inchoo is now a Google Partner

Inchoo is now a Google Partner

Inchoo is a 7-year-old.

Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.

Newest one is the Google Partner badge.

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No words, but Instagram talks

No words, but Instagram talks

Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.

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How to allocate marketing budget in eCommerce business

How to allocate marketing budget in eCommerce business

While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:

A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).

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Optimize your online store for holiday season in 6 steps

Optimize your online store for holiday season in 6 steps

The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.

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eCommerce SEO is different than SEO for other types of websites

eCommerce SEO is different than SEO for other types of websites

When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

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Which Magento SEO extension is the best?

Which Magento SEO extension is the best?

We’ve been in Magento business since the beginnings of this industry in 2008 and watched both default Magento’s SEO functionality and Magento SEO extensions evolve and improve. We’ve never developed our own Magento SEO extensions which is why I believe I can give you an honest, unbiased opinion on this issue.

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Magento SEO: Check your extensions!

Magento SEO: Check your extensions!

We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.

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