Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.
During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.
But, did you know our own clients who have a consulting retainer with us never got penalized by Google?
Here’s why…
Our clients never get penalized by Google because…
…we obey the rules. And we proactively warn our clients when they’re breaking the rules and getting themselves in danger of penalty. We monitor their websites to make sure none of their competitors are doing any negative SEO either.
This resulted in one simple fact that all of our clients in almost a decade of our existence that had a consulting retainer with us are completely free of Google penalties.
What are those secret rules that you obey?
Those rules are not secret at all. As the matter of fact, Google has them written down for you. Here’s exactly what causes penalties written by Google for everyone to easily see and understand.
But if that’s all it takes not to get penalized then why do so many online stores with professional SEO agencies get penalized anyway?
Because they don’t really follow the rules. They take “shortcuts” to ranking. They bend the rules. They feel comfortable in a “gray” area and risk penalties which eventually catch up to them.
How many times have you had an offer from an SEO agency to do link building for you? And they claim to be white hat because their specific link building technique is white hat?
Let me tell you the truth – no link building technique is white hat. They’re all breaking Google’s rules.
Only white-hat link that passes PageRank is a link you didn’t know you’ll get before you got it. That means links can’t possibly be built in a white-hat way. They can only be earned naturally.
But without breaking the rules there can’t be improvements in organic traffic
That is totally not true. As the matter of fact, we have a lot of happy clients whose cases prove the opposite is true. Playing by the rules and investing in quality technical on-site SEO instead of concentrating on link building pays off big time in the long run.
Here’s an example of a year over year organic traffic growth for one of our largest clients. We’re talking millions in extra revenue here. This is all achieved without breaking a single rule in Google’s eyes which means these results are here to stay and they don’t risk client’s business with potential penalties. As you can see, new user growth is larger than total traffic growth which means that this organic traffic increase is not caused by increase in brand awareness and growth in other acquisition channels. It’s actually the best traffic you can get, the organic traffic that’s acquiring new customers.
This is not a coincidence. We have a habit of delivering such results. We’ve been working with this client for quite a long time. Here’s organic traffic improvement for the same client which was achieved in 3 years time:
White-hat all the way
Following rules and being the best you can be on-site pays off big time in the long run. If you believe your store could be our next success story, get in touch with us today!
