Challenge

T4F Magento 1 eCommerce website was becoming increasingly outdated. The client wanted to achieve a complete overhaul with minimal downtime for their sales and operations. They were looking to migrate their website from Magento 1 to Magento 2 while maintaining several complex functionalities and improving in a number of places, especially around UX.

During this project, the client’s in-house marketing team was to be heavily involved and work alongside Inchoo’s to make sure their insights about customer behavior and their understanding of the customers’ needs get matched with the technical know-how and eCommerce experience our team was bringing to the table.

Solution

We worked closely with our T4F’s marketing team to take the initial design mockups and work off of them to implement an entirely revamped user experience. Since this was a Magento 1 to Magento 2 migration project, we needed to ensure all the essential data was taken over to the new website. In addition to this, we needed to properly utilize new, improved features.

This included, among others:

• Customer data
• Orders details
• Custom extensions
• Shipping logic

We were taking over some of the custom features, and we were also introducing new ones. So, we needed to address any areas of potential conflicts between the new and the old website functionalities. This has been properly covered during the project planning phase.

Because of the switch, the client had a lot of getting used to the new system that is Magento 2. This meant it was essential that all the work was properly documented. That way, we helped the client retain the full control over the new website. In addition to the main project, there were several key improvements that were introduced with the new website.

Results

Some of the client’s concerns about possible downtimes and drop in website visits and sales were mitigated with our approach from day one.

With the old website running steadily (which we also helped with), and without the client’s push for hard deadlines, we had the opportunity to make all the preparations needed for a quality launch.

One of the areas that can get overlooked with migration projects is the SEO. This is why we always work through an entire SEO migration checklist on our projects, to ensure everything is covered.

And all of this showed – immediately after the launch the sales jumped 15-20%. This growth has continued throughout the year, and you can check out some of the numbers (YoY comparison) below.