What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out. Read more
Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.
If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective. Read more
One of the biggest UX challenges for automotive aftermarket businesses selling online is to show to their customers auto parts that will fit their vehicles.
With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?
Read on to see the best practices and some solutions for the businesses in this industry. Read more
One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.
And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses. Read more
What’s the state of Automotive Aftermarket eCommerce in 2020? What are some of the common pain points of businesses in the aftermarket auto parts industry?
How are they solving challenges with large catalog handling, product fitments, and user experience? Are they making it easy for their customers to find exactly what they are looking for?
Read on to learn more about the trends and most common issues merchants are trying to solve. Read more
What is the best eCommerce platform for selling aftermarket car parts? How to find the one that meets your needs? What is more important – time to market, ease of use, customizability? How can you be sure you made a good decision? And why don’t you just use Amazon instead?
Read on to find out how to choose the best platform for your business. Read more
With the majority of small businesses being forced to shut down their operations globally as a result of COVID-19 pandemic, retail sales across many industries have plummeted.
Offline2On initiative, gathering over 1000 eCommerce professionals from all areas of the ecosystem (software solutions, agencies, developers, marketers, service providers) was started in a matter of days to help struggling small business owners get online fast or improve their existing eCommerce websites.
Learn more about what they are offering, what help you can get as a small business, and how you can offer help if you’re able and willing to. Read more
When is the right time to talk about eCommerce project costs in communication with potential clients? How soon do you share your hourly rates? What to do when the only thing the client is interested in talking about is the price?
See how we handle project negotiations and let’s learn from each other’s experiences! Read more
The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.
Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on! Read more
Being a “Magento merchant” has resonated with the eCommerce industry throughout this decade. Many businesses were proud to be a part of this vibrant and innovative ecosystem that took the global open source eCommerce platforms market by storm.
Magento has been, and still is, almost a household name for anyone in the eCommerce business. Hey, it even tipped the scales in the Magneto vs Magento fight.
And with hundreds of thousands of stores out there still running on Magento, vast majority is still using its inaugural version, Magento 1. Now the time has come to make some decisions. Read on to see how you can make the right choice for your business! Read more
We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.
Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way. Read more
Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?
Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?
Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out! Read more
We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.
And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.
Take a look at how Clutch works and what our clients shared about working with us. Read more
Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.
And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce. Read more
B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.
This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.
What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below. Read more