Posts by Nikolina Pincic

How Do I Assess the Quality of My Landing Pages in an eCommerce PPC Audit?

By: Nikolina Pincic, Last updated: Feb 27, 2024 | Published: Jan 16, 2024
How do I assess the quality of my landing pages in a PPC audit for eCommerce_

When it comes to eCommerce, the performance of your PPC campaigns heavily relies on the quality of your landing pages. Assessing their quality is important to ensure they effectively convert visitors into customers. That is a key factor in every PPC audit for an eCommerce business. Regular optimization of your landing pages boosts conversions and improves user experience, leading to a better return on investment. Here is a short guide on how to assess the quality of your landing pages.

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8 Key PPC Strategies for Black Friday

By: Nikolina Pincic, Last updated: Dec 01, 2023 | Published: Nov 06, 2023
Black Friday Ads

The biggest sale of the year is just around the corner. It’s not only a great chance for users to save money on their favorite brands but also a golden opportunity for businesses to boost sales and revenue. With some effort with your PPC campaigns, you can catch more conversions and users and achieve results in a short period of time. If you still didn’t start to prepare for it, now is the time! This blog post will reveal our strategies for Black Friday, and early planning is definitely the first one.

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Guide: How to Create GA4 Audience

By: Nikolina Pincic, Last updated: Aug 24, 2023 | Published: May 22, 2023
Guide: How to Create GA4 Audience

As the 1st of July approaches, now is the last call to set up Google Analytics 4. For those still unfamiliar with the new property, it may be confusing when it comes to creating segments, audiences, etc. If you want to know more about GA4 audiences and how to set them up so they can be useful, keep reading.

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