The biggest sale of the year is just around the corner. It’s not only a great chance for users to save money on their favorite brands but also a golden opportunity for businesses to boost sales and revenue. With some effort with your PPC campaigns, you can catch more conversions and users and achieve results in a short period of time. If you still didn’t start to prepare for it, now is the time! This blog post will reveal our strategies for Black Friday, and early planning is definitely the first one.
Whether you plan to have a sale only one day on Black Friday or the whole week, planning in advance is crucial for a successful campaign. You should define your budget during this time – keep in mind that competition will be stronger than usual and cost per click will be higher, so prepare a larger amount to spend. Besides that, prepare everything else for your PPC advertising, like landing pages, images, ad copy, assets, etc.
Keyword research, Ad copy & Assets
You should focus on finding keywords likely to be used during the Black Friday rush and holiday season. Search for long-tail keywords that capture specific buyer intent, like “Black Friday TV deals.” Don’t forget to include them in your ad copy and landing page as well. Use call to action in your ads to attract clicks and get conversions. Sitelink and promotion assets can help make your ads more informative and compelling.
Prepare your landing page
You can optimize your existing page for Black Friday or, even better, create a landing page, especially for that occasion. Make sure it contains highlighted deals and optimize it for users to purchase easily. Make sure your website loads quickly. Nobody likes to wait.
It’s useful to put a countdown timer on your website because of its psychological effect on users. They will feel like time is running out and they don’t want to miss the deal. Including a timer in your ads can significantly boost your CTRs.
Audience and Remarketing
Remarketing campaigns are always a good idea. Don’t skip this part, even if it’s only a one-day sale. Focus on your most valuable audience, like purchasers and cart abandoners. Remind them of your BF offer so they return to your store and take desirable actions.
Make sure your landing page is mobile-friendly. Mobile shopping continues growing so think about mobile users and their experience. You can also dedicate one PPC campaign for mobile-only users.
Budget and bid adjustments
Prepare your budget specifically for Black Friday campaigns. Make sure that it’s flexible enough to cover increased bidding during peak traffic periods. Make budget adjustments in real-time after checking your performance data. You should determine maximum bids so you can have a control over cost per click. You may want to consider establishing increased bid caps during times of heightened shopping activity and reduced bid caps during periods of lower competition to ensure the effective allocation of your budget.
Monitoring and Adjustments
During Black Friday, competition is intense. Monitor your PPC campaigns continuously and analyze key metrics. Adjust bids, keywords, ad copy, and bidding strategies in real-time to optimize your campaign for maximum impact. You need to react quickly to changes in the market as Black Friday moves fast.
To conclude, a well-executed PPC strategy can significantly affect your Black Friday sales. Keep in mind that it’s only the beginning of the holiday shopping season – analyze your BF campaign data so you can implement what has been done well for the next holiday campaign. Best of luck with your Black Friday PPC campaigns!