A customer visits your online store, browses through your product pages, adds items to their cart… and then just leaves. No checkout. No sale.
If you’re in eCommerce, you’ve definitely been through this before. Cart abandonment is one of the most frustrating (and costly) issues in online retail. Studies consistently show that around 70% of shopping carts are abandoned before a purchase is completed. That’s a whole lot of potential sales left hanging.
Magento Made This Tricky, But…
For store owners using Magento Open Source, this issue can be especially irritating since there’s no built-in way to follow up with lost customers. You’re left with three options: pay for third-party extensions, integrate with an external email marketing platform, or build a custom solution. Each route comes with added costs, time, and technical overhead.
That’s why we created Boomerang Cart: an abandoned cart reminder system built directly into Hootify, our new eCommerce solution based on Magento Open Source.
No need for extra plugins. No monthly fees. Simply a useful feature included right in your admin setup.
Let’s Talk About Boomerang Cart
Boomerang Cart lets you send automated email reminders to customers who leave your store without completing their purchases. You can fully customize these emails and set up to five follow-up messages to remind customers about their carts at different times.
All of this is managed directly from your Hootify admin interface:
Stores → Settings → Configurations → Sales → Abandoned Cart
From here, you can easily enable or disable the feature, define timing, and set up promotions.
Key Features at a Glance
Let’s go through available options:
- Enable or disable the entire abandoned cart email functionality with a simple toggle.
- Attach promo codes to your reminder emails by selecting a coupon rule.
- Set the maximum cart age to define how long abandoned carts remain eligible for reminders.
- Define the number of reminder emails (up to five) and customize the timing for each.
- Customize the sender name and email content for every message, giving you full control over tone, branding, and messaging.
- Add tracking parameters to URLs in the emails, enabling you to monitor engagement through Google Analytics or other tools.
Your Abandoned Cart Insights
Want to see which emails have been sent and when? Just head over to:
Sales → Abandoned Cart Report
You’ll get a clear view of your email outreach, showing exactly when each reminder email was sent and to which customers.
The Early Results Are Here
Good ideas often seem perfect on paper. But we wanted proof. That’s why we decided to implement Boomerang Cart on one of our client’s Magento Open Source stores. Let’s check out the traffic brought in by abandoned cart recovery from May 28th to June 15th.
It’s still early days, but even in just three weeks, we started seeing results. The impact was almost immediate, as we saw our first recovered cart on day two. During this short period, Boomerang Cart sent out 664 abandoned cart emails. Over 100 users opened and clicked through, leading to more than 250 sessions. Best of all, around 10% of those users completed their purchase.
Over this time frame, abandoned cart sales accounted for just over 1% of all sales. While that might sound like a small number, when you think about it over the course of a full year, it adds up to a significant amount of recovered revenue. We’re still adjusting how many reminders we send and polishing the email content to make this feature work even better as we go.
Boomerang Cart & Hootify
As mentioned earlier in this blog, Boomerang Cart is one of the features included in Hootify. It is a core part of the platform and comes with no extra cost. This means that every Hootify store has access to smart abandoned cart recovery right from the start.
If you want to dive deeper into how this feature works or learn how to set up promotional codes to make your abandoned cart emails even more effective, be sure to check out our user guide — everything you need is covered in Chapter 20. 🙂
You can also explore Boomerang Cart right inside the Hootify admin, just request your free demo.
Small Upgrades Drive Big Success
Every online store deals with cart abandonment, it’s just part of the game. But you don’t have to let those sales slip away. Boomerang Cart may not save them all, but it will bring some back, little by little. It’s a tool that fits into the bigger picture of making steady improvements over time. And that’s how eCommerce success grows: one small win at a time.
Feel free to get in touch if you want to know more. We’re always happy to chat!
P.S. More exciting news about Boomerang Cart are on the way. Stay tuned!
