Ever feel like your eCommerce store is just another face in the crowd? You’ve got quality products, a sleek website, and maybe even a consistent flow of customers, but you know you could be reaching more people and building deeper connections. Many online businesses face this challenge, where it’s tough to build relationships that last.
If that sounds familiar, email marketing could be the missing piece you’re looking for.
Don’t Leave!
Now, you might be thinking, “Emails? That’s so 2005.” Yes, it’s been around longer than Twitter, Instagram, and TikTok combined. But before you roll your eyes and close this tab, stick with us. Email marketing is not the dusty relic of the internet’s past that you might think it is. When done right, it’s a lean, mean conversion machine.
Your New Sales Power
Let’s get straight to the point: email marketing works. It’s not a fad, and it’s not dependent on some mysterious algorithm that may or may not decide to show your content to customers (looking at you, Instagram 👀). Email marketing delivers your message directly to a customer’s inbox – no middleman, no guesswork.
Why does it matter? Because 88% of people check their email every single day. And not only are they checking it, but they’re also more likely to actually engage with your email than with a random social media post.
Building Relationships with Newsletters
In eCommerce email marketing, there are two key components: newsletters and triggered emails. Newsletters act as your personal PR tool. They’re not just for announcing sales or pushing products – they’re an opportunity to build relationships with your customers in a value-driven way.
Here’s what makes them so powerful:
- Brand Awareness: Every time you send a newsletter, you’re reminding your customers that your brand exists. The more they see you, the more likely they are to think of you when they’re ready to buy. Out of sight, out of mind? Not when you’re sending regular newsletters!
- Value-Adding Content: It’s not just about selling – newsletters give you the chance to offer valuable content, like tips, product recommendations, or behind-the-scenes peeks that help you bond with your audience.
- Customer Loyalty: Sending regular newsletters helps nurture a long-term relationship with your customers. And let’s face it, in the eCommerce world, loyalty is everything.
In essence, newsletters are like having a continuous, low-key conversation with your customers, building trust and ultimately – you guessed it – driving sales.
Triggered Emails – Because You Can’t be Everywhere at Once
If newsletters are your PR machine, automated/triggered emails are like your ultra-organized buddy who’s always on time and never forgets a detail. These emails are sent out based on specific triggers, like a customer abandoning their shopping cart, signing up for your email list, or making a purchase.
What triggered emails are must-haves, and why?
- Abandoned Cart Emails: Did you know that around 70% of online shopping carts are abandoned? That’s a whole lot of potential sales slipping through your fingers. Automated abandoned cart emails send a friendly reminder to customers who left items behind, often sealing the deal with a little nudge or discount.
- Welcome Emails: First impressions matter, and a welcome email is like a digital handshake with your new customer. It’s the perfect opportunity to introduce your brand, offer a discount, or guide them through your best-selling products.
- Post-Purchase Emails: Keep the love alive after the sale with post-purchase emails. Send a thank you, provide order tracking info, or suggest complementary products to encourage repeat business.
Triggered emails are the definition of working smarter, not harder. Once they’re set up, they run automatically, keeping your customers engaged and driving revenue while you focus on growing your business.
Why You Shouldn’t Wait to Get Started
Running an eCommerce business is no small feat, and of course the last thing you want is another thing to think about. But what if that “thing” could help you grow your revenue, increase brand awareness, and boost customer loyalty?
As a full-service eCommerce agency, we are always on the lookout for new ways to give our clients value that goes beyond the development process. For us, adding email marketing to our services was a no-brainer as we believe it’s no longer optional in eCommerce – it is essential.
So, why wait? Let’s take the next step together! Refining your strategy or new to email marketing? We’re here to make the journey easier. Check out what our service includes and feel free to reach out! We are just an email away 📧
