—Milan Malenčić, Retail Manager, Štark

Our team spent a lovely weekend with the client in Novi Sad, Serbia, where we sat down, discussed the business and UX requirements, enjoyed some delicious food, and even had the opportunity to visit one of the client’s store locations. Afterward, we got down to business. Months later, we delivered a website on Magento 2 Open Source with a custom UX design.

Putting design into motion

This project gave us the opportunity to play with motion more than usual. We wanted to create a UX design that would resemble customers’ happy and cheerful moods while shopping and eating their favorite snacks. For that reason, we used bright colors like red, yellow, and gold to match the brand’s visual identity.

The blog was created using the Magefan Magento 2 Blog extension to inform customers about products and recipes, keeping in mind the SEO goals. Secondly, we used one of our modules, a Store Locator, which enables customers to locate Soko Štark’s stores on the map. Store Locator provides customers with the address, contact information, working hours, and a link to Google reviews for the chosen location.

In addition, the client wanted wholesale buyers to have purchasing options. We brought them to life. The wholesale prices, however, are visible once the merchant logs in their account.

Project’s core functionalities

The three main integrations are ERP MIS Kasa, delivery company D Express, and Corvus Pay. Regarding the MIS Kasa ERP, we needed to ensure simultaneous communication between the ERP system and web store about products and orders.

Since most businesses have had ERP systems in place for years, developing solutions for integration with web stores can be challenging. After we ensured the communication ran smoothly, we moved on to payment methods. As the client chose Corvus Pay as an Internet Payment Gateway, we integrated it into the client’s solution. Customers will be offered four payment options: click & collect, bank transfer, cash on delivery, and card payment. Regarding receiving the receipt, the customer can choose either email or paper within the order.

Our client relied on D Express to ship their orders as one of the two options customers can choose from. Another option is Click & Collect, which lets customers collect their order in one of the 15 physical stores across Serbia. C&C is all set and done and is waiting to be activated.

Tailoring Magento products to the client’s needs

One of the project’s specifics are custom type of customizable products, no doubt. The client wished to transfer the shopping experience of the physical stores to the website so every customer finds a product combination of their preference. To make it possible, we created three versions of customizable products, along with simple ones.

For us, personalization is an important trend in shopping. We want to allow each consumer to create their personalized gifts. It allows them to create products in their chosen packaging and add messages they create themselves. Likewise, the consumer can choose and combine the content and filling of the gift package he chooses. These are the ways we work in physical stores, and this is something we wanted to offer online as well.

—Milan Malenčić, Retail Manager, Štark

Results

The project was successfully launched on March 1, 2023, and this case study sheds light on its outcome. As the client’s launching campaign is soon to begin, we wish them the best of luck and many successful years to come.

And if we gave some of your sugar cravings with this sweet case study, we strongly advise you to try some delicious Štark products if found in the opportunity. For those needing help with their project, reach out to us!