Hajduk Web Shop – a Rebuild Using the Hyvä Theme
Meet the Client
Before we delve into the excitement of this project, let’s take a moment to introduce the storied institution that is HNK Hajduk Split. Founded in 1911 in Prague, Czechia (yes, that’s correct), Hajduk is not just a football club. It’s a symbol of pride, passion, and unwavering loyalty for fans across Croatia and beyond.
With a rich history spanning over a century, Hajduk has etched its name into the fabric of football folklore. In 2024, as the club celebrated its 113th birthday, we were honored to be a part of its journey with the launch of the all-new Hajduk Web Shop.
Mission Brief
As we kick off this journey with Hajduk, our goals were clear:
- Visual refresh.
- Solution stability and predictability of operation.
- Better analytics for traffic and visitor behavior.
- Greater content management capabilities for the store administrators.
- Enhanced user experience through improved navigation, enhanced search functionality, seamless integration with Hajduk membership.
How We Made It Happen
Our approach focused on creating a distinctive, club-driven digital experience that balances a strong visual identity with advanced personalization and a solid technical foundation. By aligning design, functionality, and performance, the project enhances the shopping experience for fans and members, while introducing modern technologies and processes that elevate the platform as a whole.
From the first contact to the launch of the web store, cooperation and understanding with the Inchoo team was at an extremely high level. Customer journey, membership connection and striking visual dimension were the highlights of our story, and Inchoo delivered them all.
Product Personalization Options
One of the standout aspects of this project is the design refresh, ensuring it remains unique to Hajduk while maintaining consistency with the club’s other channels.
We particularly focused on enhancing product personalization options, such as jerseys that allow fans to customize with their own name, preferred number, and even add club sponsor logos. It allows fans to combine personalized elements with authentic active-season features.
Connected Membership Experience
We didn’t forget the heartbeat of the club – its members. We’ve placed a special emphasis on enhancing the customer experience for them showcasing membership prices and exclusive offers.
Through meticulous integration with Salesforce APIs, we’ve streamlined the process of connecting Magento Customer accounts with membership data, ensuring a seamless interaction between the club’s digital platform and its loyal supporters.
Winning the SEO Game
News do not stop there! In addition to the standard tasks related to 301 redirects, Crawling and Indexing strategy, we employed a tool internally developed known as the Inchoo SEO Manager. This extension enables an advanced technical SEO setup. With this extension, store owners can establish additional rules for metadata concerning categories and products.
Furthermore, it enhances the capability to target long-tail keywords, incorporates custom pages into the sitemap, and provides additional indexing options. Consequently, these enhancements contribute to increased organic traffic to an online store.
What We Achieved
One thing that we take for granted, but it is a big difference to this client is the fact that the website never crashed since launch, although it had a few traffic peaks already. This wasn’t the case before, so stability was definitely achieved.
While we don’t have a policy to post Core Web Vitals scores due to their frequent changes, we are pleased with the passing scores on PageSpeed Insights.
From a technical standpoint, this project is a game-changer for Inchoo. Launching our very first Magento 2 online store on the cutting-edge Hyvä frontend theme, we’re breaking new ground in eCommerce innovation. To confirm this, we asked our Frontend developer, Igor Tikvić, to share a few words about his experience working with Hyvä.
“Working with the Hyva theme has confirmed to me how frontend development on Magento projects can be significantly simpler, faster, and more enjoyable compared to the existing solution. Hyva has shown us how to introduce new, modern technologies such as Alpine.js and Tailwind into a robust eCommerce platform. In short, I believe that the Hyva theme is the future of frontend development on Magento.“
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