As our CTO, Stjepan Udovičić, hits the ten-year mark at Inchoo, we sat down to talk about his career journey. We could learn many things from our Chief Technology Officer, who’s been shaping the Inchoo tech scene for the last decade, but we decided to keep it short and insightful. We’re not going to make this introduction any longer; let’s hear more from Stjepan – the wins, the hurdles, and where things are heading.
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We already talked about the main reasons to prioritize PPC Audit, and we also published a quick guide for PPC Audit. Sometimes, one of the most valuable lessons, along with the previously mentioned ones, is also what to avoid. That leads us to today’s topic, where we dive into the most commonly found PPC mistakes while auditing clients’ campaigns. Having done many of them, we decided to detect the mistakes we see repeating among clients, for which we did a PPC audit. And also to help you avoid making the same with your campaigns.
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In the fast-paced world of eCommerce, where every click and conversion counts, ensuring your pay-per-click (PPC) campaigns are performing at their best is critical. Before we jump into the ‘why,’ let’s take a moment to understand the ‘what.’ A PPC audit is an in-depth analysis of your PPC campaigns. It’s the equivalent of examining a high-performance engine, ensuring it runs at peak efficiency. Achieving success with your digital advertising goes hand in hand with it.
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Oh my, seeing how many years have passed in our collaboration is incredible. Once again, we are honored to be part of such an amazing journey. It was only possible with the help of our dear colleagues and professors. We greatly thank Antun Biloš, PhD, Full professor, and Bruno Budimir, mag.oec., Research and teaching assistant, for the given trust in all these years. Before discussing our side of the story and the things we cherish, here is what the professor said.
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Last week, on May 7th, we celebrated our 15th birthday. Choosing the beautiful Orlov Put as our birthday location in nature allowed us to truly relax and enjoy our celebration. You’ll get the details of our birthday celebration, but first, we’d like to reflect on our previous 12 months.
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You probably got a few hints from the headline, but you must have been wondering what’s going on here. The spring served us more energy this year, as some unusual things are going on in the office. Here’s a quick introduction.
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Everyone already knows that in order to bring traffic to your site, you have to work hard. Having put so much effort into a site, who would want it to turn into a ghost town? We’re betting no one… If you agree, your options go in two ways (more or less), you can pay for your traffic or work on optimization a bit harder. Both PPC and SEO bring their value. That means you need the best of both worlds.
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Save the date, 13th December 2022! The time has come, and Meet Commerce is happening in Madrid this month. We’ll be able to meet and talk about all the challenges, new technologies and software, and in general, everything that has been on your mind when it comes to eCommerce.
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Although Google Analytics 4 era is approaching rapidly, we’ve wanted to share the most common Universal Analytics & GTM mistakes we’ve encountered while auditing numerous Google Analytics accounts.
Feel free to take a sneak peek into our most common recommendations that come from the audit report.
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