UX/UI Design

How to effectively improve usability of your Magento store?

As a merchant, sometimes you may find high bounce rates, lower conversion rates than you’d like, or any other signal warning you of troubles in your online store.

Online merchants are leaving plenty of money on the table by missing a very important component of an eCommerce business: online store usability. Many of them fail in their primary goal of making purchasing easy for their customers.

So, why do customers leave and how to change that?

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Meet Magento Romania – a place to learn from an Inchooer talking redesign

Now when the season of Meet Magentos is open, we have another Inchooer packing his bags and getting ready for the upcoming conference. Marko Briševac is travelling to Romania October 2 – 3 to further discuss his topic: “eCommerce Website Redesign Strategy – Incremental Changes or Full Redesign?” Find out what can you expect on Meet Magento Romania!

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Magento 2 Luma Theme Under The Scope

Magento 2 brings new default theme under the name “Luma”. Luma is a very clean, easy on the eyes and elegant theme that has adopted better usability practices than it’s predecessor, Magento 1 default “Madison Island” theme.

In this blog post I’ve prepared an overview of the main differences between these two themes and the crucial UX issues that were found in Beta version of Luma theme. As Magento 2 is still in the development phase, this article will be updated when some major changes occur.

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Book Review – Mastering Magento Theme Design by Andrea Sacca

It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.

Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.

Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.

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UI/UX guidelines for different types of customers

There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.

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Our latest launch from Australia: Australian Gifts Online

Australian Gifts Online is an Australian family business, owned by Paul and Jill Leach who have been selling online since February 2006. Last year, they decided to move their storefront to join the Magento Community. However, since they are constantly moving forward to keep up with the latest e-commerce trends, Paul approached Inchoo Australia’s office in Sydney looking towards improving the overall user experience, Magento design and performance.

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Magento abstract wallpaper pack

Check out Magento abstract wallpaper pack by Inchoo. Featuring Magento visuals and abstract backgrounds, these wallpapers would look fantastic on the desktop of any Magento fan!

Feel free to download and enjoy 😉

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Teraflex’s Magento Design featured on the CSS Design Awards

For those who are still not aware; at Inchoo we handle your store front design with the same care we do your development and transform your online store into an online success. Teraflex is a good example, last Friday we were advised that Teraflex’s storefront design had been nominated for the CSS Design Awards.
Just like when inchoo.net was nominated for the prize; we need your support, vote for Terraflex.biz on cssdesignawards.com

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